In this hands-on workshop we see complex adaptive systems in action through 1) MIX 2) SELECT and 3) INTERACT. Case studies from Netflix, Starbucks, Spotify, NYT, Amazon, Away, Waze, Airbnb, Zara and Under Armour and Spotify show where behaviour, design and networks all come together.
'Fails' from RyanAir, Target, New Balance and British Airways are also explored. 'A Day in the Life' and 'Multipliers' are two excercises you can run with your team.
This is a follow-up to 'Thinking Like a Network'
https://www.slideshare.net/JonasAltman/thinking-like-a-network
26. P e o p l e a r e g o i n g t o
f i g u r e o u t h o w t o
l e v e r a g e i n f o r m a t i o n
b e t t e r t h r o u g h w o r k i n g
l i k e a n e t w o r k - w i t h
e m p l o y e e s , c u s t o m e r s ,
a n d p a r t n e r s
- A d a m P i s o n i
F o u n d e r, A b l S c h o o l s
27. WO R K I NG LI K E A NE T WO R K
PT2: INTERACT
28.
29.
30. • 12 million Starbucks Rewards members
• 1 out of every 3 use mobile order and pay
• $6 billion+ loaded onto prepaid cards in last year (NA)
65. PURPOSE.
Saving time and getting to where you need to go
INVENTORY.
G: network phones
W: network people
VALIDATE.
Little bets
OPERATE.
Foster connections & value exchange at scale
W joins G
TRACK.
Measure network effects
Waze didn’t care about signups - they wanted engagement
Networked Strategy
TRACK.
95. V a l u e i n a n e t w o r k i s a b o u t
w h a t y o u c o n n e c t , n o t w h a t
y o u m a k e
- M a r k B o n c h e k
F o u n d e r, S h i f t T h i n k i n g
100. j o i n u p w i t h a n o t h e r g r o u p
d i s c u s s y o u r d a y i n l i f e s t o r i e s
s e l e c t 1 x s t o r y f r o m e a c h g r o u p
101. g o a l s : y o u h e l p t h e m r e a c h ?
r a n k : c r i t i c a l o r t r i v i a l ?
f r e q u e n c y : o n e t i m e o r m a n y ?
o b s t a c l e s : a n y l i m i t a t i o n s ?
102. w i l l y o u h a v e 2
i n t e r v e n t i o n s ?
o r
o r 1 i n t e r v e n t i o n
t h a t a f f e c t s b o t h ?
103. g o a l s : y o u h e l p t h e m r e a c h ?
r a n k : c r i t i c a l o r t r i v i a l ?
f r e q u e n c y : o n e t i m e o r m a n y ?
o b s t a c l e s : a n y l i m i t a t i o n s ?
* c o m e p r e p a r e d t o s h a r e
j o i n u p w i t h a n o t h e r g r o u p
d i s c u s s y o u r d a y i n l i f e s t o r i e s
s e l e c t 1 x f r o m e a c h g r o u p
104. O P T I M I Z E D F O R
Y O U R O W N E F F I C I E N C Y
O R I E N T E D T O W A R D S
C U S T O M E R J O Y