Today more than ever, the design of experiences matters. This is a short overview and workshop on how do bring design into to the creation and growth of your business. Several well funded startups have designer co-founders and technology giants are ravishingly acquiring design firms. You too can apply the principles of design to the development of your business. In this workshop, participants learn about the key ingredients for creating a business using design methodologies to connect all of the moving parts. By using integrative thinking and a set of tried and tested tools to help you design new products and services your can keep your user’s desires at heart.

1. M A T T E R S

4. D O I N N O V A T I O N ?

5. C A P T U R E
C R E A T E
C O M M U N I C A T E

6. I D E A S T H A T H O L D V A L U E .

10. 1. WHY
2. WHAT
3. INVITE..
INGREDIENTS
3 1. WHY
2. WHAT
3. ASK
INGREDIENTS

11. WHY
.
1
PEOPLE DON’T BUY WHAT YOU DO
THEY BUY WHY YOU DO IT
WHY

12. WHAT?
.
2
TEE UP THE OPPORTUNITY
WHAT

13. INVITE...
.CLEARLY SAY WHAT YOU NEED &
INVITE YOUR LISTENERS TO JOIN YOU
3 ASK

25. [ 1 ] Testosterone levels high; time for nervy, jumpy activity: Free-associate. Blast emails. Pitch ideas.
[ 2 ] Cortisol levels continue to fall; Channel this convivial, ebullient energy into a meeting.
[ 3 ] This is a goofy, creative time, when melatonin seeps in and your brain begins to prep for sleep.

38. STRATEGY

40. VALUE PROPOSTION
[In less than 5 words]

41. TAKE A STAB AT IT
GO!

45. DESIGN as SOCIAL

47. “You don't need to write anymore—just write a good
headline and point. If what you're pointing at turns
out to be a steaming turd, well, then repackage
the steam and sell it back to us.”
- Luke O’neil, Writer

53. DELIGHTFUL
over
CREEPY

62. How do you create an emotional
connection to a commodity?

63. GIVE & GET
Discovery what you listener
really cares about

66. HYGIENE FACTORS

67. EMOTIONAL FACTORS

68. C O N T E X T

69. T H A N K Y O U.