1. Basic Strategies of Link Building
1. Editorial Accumulation – Incoming links as a result of a built reputation
for content and distribution across the internet
2. Manual Suggestion & Approval – Emailing bloggers, website owners,
and other influential niche voices requesting links to your site. (Be sure to
communicate a strong value for the requested linker!)
3. Self-created, non-editorial – Participation in online forums, guest books,
user profiles, etc. These are low-value links, but provide both SEO and
referral values.
Getting Started with Link Building
1. Create & share GREAT content
a. Blog posts
b. How-tos
c. Product guides
d. Product-related
e. Make content sharable!
2. Influence influential niche voices
a. Offer samples
b. Request guest-blogging opportunities
3. Reverse engineer competitors’ links
a. Search Google for link:[url]for a sample of pages linking to
the page in question
b. Search google.com/blogsearch for link:[url]for blogs linking
to the page in question
4. Link directories
a. Directories found in competitive analysis
b. Google search for allintitle:[keyword] directory