1.
C O N N E C T I N G B R A N D S
T O T H E M O S T
P O W E R F U L M O B I L E
C R O W D I N T O W N

2. ‘THE LIST IS A NEW
MOBILE PHENOMENON’
AMSTERDAM–NEWYORK–MIAMI-PARIS-BERLIN
THE CROWD WITH POWER
‘GIVE IT AWAY, GIVE IT AWAY,
GIVE IT AWAY NOW’
THE POWER OF THE CROWD
‘EVERYBODY WANTS
TO BE ON THE LIST’
‘THE HOTTEST
BRANDS GO WILD’
THE
LIST
SPREADING HAPPINESS

3. Inspired by
OPRAH’S WILDEST DREAM SHOW
AND ALL HAPPY PRIZE WINNERS
AROUND THE WORLD.

4. THE POWER OF THE CROWD
Content
1. F A C T S A N D F I G U R E S
2. W H A T I S T H E L I S T ?
3. R E L E V A N C E ?
4. H O W D O E S I T W O R K ?
5. H O W D O W E M A K E M O N E Y ?

5. FACTS
AND
FIGURES

6. 1: BRANDS ARE LOOKING FOR NEW
WAYS TO CONNECT AND ENGAGE WITH
THE MOST INFLUENTIAL PEOPLE IN
TOWN.
One of the best ways to engage fans is to provide them with exclusive access. Imagine what the
ultimate fan experience would look like for your brand. By thinking like the fan, you’ll be leveraging
a collaboration strategy rooted in exclusivity.
Bron: mashable.com
Grant exclusive acces

7. PARIS HILTON & BLACKBERRY DOUTZEN & BUGABOO
The challenge for brands is to evolve from simply being a company with a product to
becoming a valuable source for interesting, entertaining and useful content.

8. 2: INFLUENTIAL PEOPLE WANT TO GET
RECOGNIZED AND REWARDED BY THEIR
FAVORITE BRANDS.
Ranking and recognition
Companies need to rank user engagement and involvement, and recognize
fans for their efforts as brand ambassadors.

9. THE POWER OF THE CROWD
THE CROWD WITH THE POWERTHE POWER OF THE CROWD
THE CROWD WITH THE POWER

10. WE ARE NOMADS
Bron: thuiswinkel.org

12. WHAT’S
THE LIST?

13. The list is a weekly tombola where !
the hottest brands make mindblowing
offers to the movers and shakers in town.
WELCOME TO THE LIST
The mobile benefit platform where brands
can connect to and engage with the most
powerful crowd in town.
GET ON AND GET LUCKY
A B R A N D B E N E F I T A P P W H E R E B R A N D S
C A N E N G A G E W I T H T H E M O S T P O W E R F U L
C R O W D I N T O W N .
Limited - 100.000 members

15. PEOPLE ON THE LIST?
The most influential people in town (=country).
Celebrities, entrepreneurs, creatives, fashionista’s, artists, bloggers and social media hot shots.

16. BRANDS ON THE LIST?
All brands with the most distinctive and exclusive
offers which will make people on the list sizzle.

17. HOW DOES
IT WORK?
HOW DOES
IT WORK

19. We organize a weekly mobile tombola where the
movers and shakers in town receive mindblowing
give –aways from the most distinctive brands.
• Exclusive, friends-only deals
• Extreme discounts
• Early access to products
• Deluxe samples.
WE ORGANI ZE 20 MO BILE TOM BOLA’S SO
ALL MOVERS AND SHAKER S CAN ENJOY
MI NDBLOWING GIVE-AWAYS FROM THE
MOST DISTINCTIVE BRANDS
A brand new way of mobile marketing

21. THIS WEEK
ON THE LIST
WIN A PIE FIGHT "
WITH 50 FRIENDS
WIN A PIE FIGHT "
WITH 50 FRIENDS
THIS WEEK ON
THE LI ST

23. WIN A BIRTHDAY FANFARE WITH 4 FRIENDS
WIN A BIRTHDAY FANFARE WITH 4 FRIENDS
THIS WEEK
ON THE LIST
THIS WEEK ON
THE LI ST

24. WIN A PRIVATE
HOUSEKEEPER
WITH 5 FRIENDS.
WIN A PRIVATE
HOUSEKEEPER "
WITH 5 FRIENDS.
THIS WEEK
ON THE LIST
Aangeboden door
THIS WEEK ON
THE LI ST

25. ITALIAN LESSON !
BY PELLE
A BRAND !
NEW TOILET

26. THIS WEEK
ON THE LIST
DISCOBOWLEN WITH 100 FRIENDS
DISCOBOWLEN WITH
100 FRIENDS
THI S WE EK ON
THE LI ST

27. THIS WEEK ON THE LIST
WIN THE SIR ALBERT HOTEL
FOR A NIGHT WITH 50 FRIENDS.

28. WIN A BIRTHDAY FANFARE WITH 4 FRIENDS
WIN A BIRTHDAY FANFARE WITH 4 FRIENDS
THIS WEEK
ON THE LIST
WIN A SILENT DISCO
W I N A S I L E N T D I S C O

29. DISCOBUS WITH DJ!
AND 50 FRIENDS

30. PHOTOSHOOT WITH ALL YOUR BFF’S

31. WIN A YEAR OF "
FREE FLOWERS "
EVERY WEEK!
WIN A SCHOOTING GALLERY & BAR
A SCOOTER PICKNICK 20 FRIENDS
A SUPERMODEL DRIVER
WIN
WIN
WIN
WIN

32. THE LIST - AFTERSALES
WIN OR BUY

33. MARKETING
AND SALES
MARKETING
AND SALES

34. BRANDS
THE ULTIMATE WAY FOR BRANDS TO ENGAGE
WITH THE MOST POWERFUL PEOPLE IN TOWN.!
• mind blowing give-aways (talk of the town)
• connect with them (make new friends)
• deliver relevant products (sell)
• co-create advertising content (engage)
• spread feel good (boost reputation)
A M I N D
B L O W I N G
M O B I L E
E X P E R I E N C E
BRANDS

35. BRANDS
• Partnership with local and global brands
• Long term deals
• Create rumour to attrack new brands
BRANDS

36. THE
LIST#THELIST
THE
LISTNEW YORK
THE
LISTLONDON
THE
LISTAMSTERDAM
THE
LIST#ASIA
THE
LISTBERLIN
THE
LISTL.A.
GLOBAL CAMPAIGNS
W O R L D W I D E
GLOBAL CAMPAIGNS

37. MEMBERS
THE ULTIMATE WAY FOR PEOPLE TO ENJOY
MINDBLOWING OFFERS OF THEIR FAVORITE
BRANDS!
• special treatment. (loyalty)
• mind blowing give aways (talk of the town)
• best deals (unique offers)
MEMBERS

38. RECRUITING MEMBERS
• Partnership with top media&pr agencies (rev-share)
• Co-op with top 25 networkers (rev-share)
• Invites only (5x5)
HOW TO GET MEMBERS

39. YOU ARE ON!
T H E L I S T
Limited 10.000
members
T H E
WA I T I N G
L I S T
Unlimited
M A K E
Y O U R
W I S H L I S T
Unlimited
OR

40. THE LIST "
INVITE SYSTEM"
5 x 5
5! 5! 25!
25! 5! 125!
125! 5! 625!
625! 5! 3125!
3125! 5! 15.625!
15.625! 5! 78.125!
78.125! 5! 390.625!
390.625! 5! 1.953.125!
1.953.125! 5! 9.765.625!

41. TEAM
& FINANCE
TEAM AND
FINANCE

42. TURNOVER & PROFITS
5K
E V E N T A N D V I D E O
P R O D U C T I O N
P R O D U C T I O N
F E E
5K
C R E A T I N G U N I Q U E
O F F E R S
C R E A T I V E !
F E E
XX
A L L M E M B E R S W H O
S I G N U P
F O R T H E O F F E R
P A Y P E R
C L I C K
XX
A L L M E M B E R S
W H O O P E N
T H E O F F E R
P A Y P E R !
V I E W
MINIMUM
10K
PER
OFFER
A F L I G H T !
A T T H E L I S T

43. THE
LIST
GET ON AND GET LUCKY
AMSTERDAM–NEWYORK–MIAMI-PARIS-BERLIN
AMSTERDAM