1. Competive Analysis Dynapert
Industry Attractiveness Factor
Relative Market Share
Costs relative to Competitors
Match Rivals
Bargaining Leverage
Strategic Fit Relationships
Innovative Capabilities
How well matchs KSPs
Degree profit relevant to rivals
Sum of Weights
Industry Attractiveness rating

2. Industry: Household Chemicals
Weight Rating Weighted
Industry Attractiveness Factor
0.2 8 1.6 Market Size & Potentional Growth
0.15 7 1.05 Intensity of Competition
0.15 8 1.2 Strategic Fit
0.05 6 0.3 Resource Requirements
0.25 7 1.75 Emerging Opportunities/Threats
0.1 2 0.2 Cyclical Threats
0.05 7 0.35 External Factors
0.05 8 0.4 Degree of Risk
1 Sum of Weights
6.85 Industry Attractiveness rating

3. Household Chemicals
Weight Rating Weighted
0.05 6 0.3
0.05 5 0.25
0.05 6 0.3
0.05 7 0.35
0.35 6 2.1
0.25 6 1.5
0.15 5 0.75
0.05 8 0.4
1
5.95