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Copyright FIRST FINANCE ©
INTRODUCTION TO FIRST FINANCE
ASIA
www.first-finance.com

2. Copyright FIRST FINANCE ©
FIRST FINANCE
A Leader in Financial Training and Certification
Founded in 1996 by Eric Chardoillet, FIRST FINANCE is a
global leader in financial continuing education
FIRST FINANCE is the recognized brand in France for
financial certification and training with #1 market share
In 2012, FIRST FINANCE trained 12,000 financial
professionals (70+ corporate customers) in 15 countries. Key
markets include: Paris, London, Hong Kong, Singapore and
New York.
In the past 3 years, FIRST FINANCE has certified roughly
6,000 people, mainly through the AMF Certification (the
French Market Authority certification) and CMF© Certificate.
In Europe, FIRST FINANCE has a strong reputation for quality
and innovation as a result of 17 years of continuous
investment in instructional design.
FIRST FINANCE OVERVIEW:
LEADERSHIP
TRAINING VOLUME
CERTIFICATION VOLUME
IMAGE

3. Copyright FIRST FINANCE ©
SAMPLE OF FIRST FINANCE
CUSTOMER BASE
Our customers are:
Longstanding
International
Outstanding

4. Copyright FIRST FINANCE ©
FIRST FINANCE
TRAINING

5. Copyright FIRST FINANCE ©
"For more and more companies, the hiring
boss is an algorithm. Jobs that were once
filled on the basis of work history and
interviews are left to personality tests and
data analysis, as employers aim for more
than just a hunch that a person will do the
job well."
 Broad range of services offerings with focus on needs
identification, instructional design and blended solution
delivery
 Serving to both business and individual clients
 Graduate/Large scale strategic training solutions
 Customised and integrated in-person, online and text-
based training
 Reputation for high quality training needs analysis
consultants, instructional designers and program
facilitators who are both training specialists and
knowledgeable market practitioners
 Targeted, Operational and Long-Lasting outcomes
FIRST FINANCE TRAINING

6. Copyright FIRST FINANCE ©
FIRST FINANCE TRAINING:
‘THE ESSENTIAL SKILLS’
CAPITAL MARKET PRODUCTS
INTRODUCTION TO CAPITAL
MARKETS
USING STANDARD AND EXOTIC
DERIVATIVES
STRUCTURED PRODUCTS
BOND AND MONEY MARKETS:
CHARACTERISTICS AND MAIN
USES
BONDS: PRICING AND BOOK
MANAGEMENT
INTEREST RATE DERIVATIVES:
CHARACTERISTICS AND USES
INTEREST RATE SWAPS: PRICING
AND BOOK MANAGEMENT
FX 1: CASH AND DERIVATIVE FX
PRODUCTS – CHARACTERISTICS
AND USES
ENERGY DERIVATIVES
CORPORATE FINANCE
FUNDAMENTALS OF CORPORATE
FINANCE
STRUCTURED ASSET FINANCE
COMMODITY FINANCE
ASSET MANAGEMENT
INTRODUCTION TO ASSET AND
PORTFOLIO MANAGEMENT
FIXED INCOME PORTFOLIO
MANAGEMENT
RISK MANAGEMENT
RISK MANAGEMENT 1: RISK
ASSESSMENT
FUNDAMENTALS OF CREDIT RISKS
SOFT SKILLS
PITCH TO WIN
CLIENT RELATIONSHIP MANAGEMENT
CROSS SELLING
CHANGE MANAGEMENT
LEADERSHIP DEVELOPMENT
REAL ESTATE FINANCE
FUNDAMENTALS OF REAL ESTATE
FINANCING
REAL ESTATE INVESTMENTS
ALM-ACCOUNTING
ALM1 – FUNDAMENTALS OF ALM
BASEL III AND SOLVENCY II
ADVANCED TOOLS AND
TECHNIQUES

7. Copyright FIRST FINANCE ©
Innovation
30/07/2013
22 seminars characterised by:
INTRODUCTION TO ‘THE ESSENTIALS
SKILLS’
Success
1
2
Investment
3
Skills
assessment
4
Used by leading financial institutions, top ranked
MBAs in more than 20 countries
Use of the FIRST TRADING ROOM® (trading and
risk-management simulation tool), new pricing
models, e-learning modules,…
All our training solutions are designed with deep
research of the industry trends and business
needs
International accredited certificates (CMF®, CFF®,
CMO®)
10 ‘Credential’ through a 1-hour test

8. Copyright FIRST FINANCE ©
FIRST FINANCE
INSTITUTE

9. Copyright FIRST FINANCE ©
INTRODUCTION TO THE
FIRST FINANCE INSTITUTE
FIRST FINANCE INSTITUTE: the certification entity within FIRST
FINANCE group
Financial certificates designed with two priorities: comprehensive
content and hands-on expertise
Endorsed by the FFI Strategic Committee: an independent group
of financial industry leaders (CFO of leading companies and
Heads of Corporate Investment Banking Divisions, as well as
recognized finance professors (Harvard, Oxford, HEC, …), who
validate the content of the FIRST FINANCE Institute’s certificates
Our Objective:
Make FIRST FINANCE’s certificates
the international reference

10. Copyright FIRST FINANCE ©
FIRST FINANCE INSTITUTE
CERTIFICATION OFFER
The CMF® Certificate offers a benchmark of mandatory
knowledge in financial markets: market participants, asset
classes, cash, derivatives, structured products, and
fundamentals of financial mathematics. Available in English and
French.
The CFF® Certificate, with content developed by Pascal Quiry
(ex-MD of Corporate Finance Europe for BNPP, Professor at
HEC), assesses fundamental knowledge in corporate finance:
financial analysis, investors and markets, capital structure
policies, financial management. Available in English and French,
soon in Chinese.
The CMO® certificate validates fundamental knowledge in
capital market operations: organization of markets, trade
processing, securities, derivatives on exchanges & OTC
markets, P&L, and risks. Available in English and French, soon
in Chinese.
FIRST FINANCE INSTITUTE offers 3 international certificates, with a fourth
one in process:

11. Copyright FIRST FINANCE ©
CONTENT OF CERTIFICATES
E-learning Textbook
250 mock
exam questions
Online
Learning mix
Exam
assessment
No failing grade, but an overall score / 800
100 Multiple Choice Questions, 3 levels (Fundamental,
Advanced Knowledge and Understanding Assessment)
Evening
courses
3-day training 5-day training
Face-to-face
Training
1
2
3
Partnership with PEARSON VUE that delivers exams through an
extensive and secure network of test centers in 165 countries

12. Copyright FIRST FINANCE ©
EXAMPLE OF CMF CERTIFICATE®
RESULT FOR A PARTICIPANT
30/07/2013

13. Copyright FIRST FINANCE ©
"For more and more companies, the hiring
boss is an algorithm. Jobs that were once
filled on the basis of work history and
interviews are left to personality tests and
data analysis, as employers aim for more
than just a hunch that a person will do the
job well."
 Strong demand among financial professionals to
validate their knowledge and expertise FOR
LONG TERM CAREER SUCCESS
 Employers looking to recognize top performance
FOR STARTEGIC HUMAN CAPITAL
DEVELOPMENT
 Talent acquisition departments looking for new
data points FOR EFFECTIVE TALENT
MANAGEMENT
 Regulators looking to changing rules and
compliance FOR RIGOROUS RISK
MANAGEMENT
Why FIRST FINANCE INSTITUTE

14. Copyright FIRST FINANCE ©
ANY ENQUIRY?
• FIRST FINANCE ASIA Ltd: Fully owned subsidiary of
FIRST FINANCE SAS
COMPANY INFORMATION
• 51/F, Hopewell Centre 183 Queen’s Road East, Hong
Kong
• Tel: +(852) 3602-3130 / Fax: +(852) 3602-3111
• E-mail : john@first-finance.asia
TRAINING CENTER
• www.first-finance.asia
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