Is your Talent Acquisition Strategy
Ancient History or one for the Ages?
On People & Culture:
Current Trends In Talent Management
Digital Citizens In The Age of The Platform Economy

Culture & Identity

Drinking from The Cup of Nestor
The earliest evidence to suggest this timeless Greek identity endured through the
dark age comes from a small poem found in a most unlikely place

The Bronze Age

A Common Language & Storytelling
Content Marketing Can Help To Tell Your Agency Story - Make An Impact !
Multimedia Storytelling in Government

Culture & Identity
Emergence from The Bronze Age
Knowledge Management

The Three Fates of Media

The Golden Age:
Birth of Democracy

Mentoring

An Effective Fighting Machine

What made the Ancient Greeks so effective ?

The Story of Bucephalus
Leadership Development &
Commitment:
• One Millennial who made his
mark in history
• “I can tame this horse to ride,”
“It only needs the right rider”.
• “Horse whispering” or natural
training

One for the ages:
• Economic troubles and over reliance on slave labor
• Over expansion and military overspending
• Government corruption and political instability
• Christianity and the loss of traditional values
• Weakening of the Roman legions

hellenext.org
• 28 year-old biotech start-up
founder Eleni Antoniadou aims
to change medicine forever
• NextGen alum Manolis Kellis
co-leads MIT/Harvard team
that’s discovered a metabolic
“master switch” that controls
obesity
Example of Connecting Students and Young Professionals
with mentors, leaders and career resources

Corporate Examples
Amgen Foundation
CSR
DuPont’s Let’s Solve
EVP

• Building a Sustainable and
Replicable Mobile 1st
Approach: Search, Social &
Mobile
• Data Tells The Story:
Aggregation & Analytics
• Reputation Management:
Sentiment, Personality &
Culture
• The Rise of Talent
Communities & Employer
Collaboratives: Diversity, RICs,
STEM Talent
Culture & Identity:
Building Your Employer Branding Strategy

Building Your Media Strategy:
The Three Fates of Media
• Paid
• Earned
• Owned

Step One:
Take an Honest Assessment
Assess your employment brand from
the job seeker's perspective.
Step Two:
Define Your Message
Build a brand that reflects your
company values and mission.
Step Three:
Transform your Employer Brand
Improve your brand without breaking
the bank.
Step Four:
Implement an Action Plan
Manage your employment brand now
and in the future.
Building Your D&I Strategy:
Workplace Inclusion & Identity

Retain Your Talent

• People & Culture
• Optimize Resources
• The New Normal
• Mission Driven
• Metrics & Analytics
• Digital Transformation
• Inclusive Diversity

28% of Americans have used a smartphone as part of a
job search, and half of these “smartphone job seekers” have
used their smartphone to fill out a job application
Americans increasingly reach for a smartphone when they need to accomplish a
variety of online tasks and looking for work is no exception. Some 28% of
Americans – including 53% of 18- to 29-year-olds – have used a smartphone in
one way or another as part of a job search.1

Exhaust
• Modeling candidates
• Ad targeting options
• Personas
• Candidate Journey
• Notions of Digital Identity:
Demos, Interests, Behaviors,
Connections, Contextual

Digital Transformation
meet Hiring Reform
Sourcing &
Strategic Talent Acquisition

Modernizing
Human Capital Management
1. Rethink HR processes and workflows
2. Focus on interactivity, and maintain the human touch
3. Think in terms of data
4. Look at cloud options
5. Raise awareness and provide training

• Broaden Reach
• Candidate Engagement
• Qualified Resume

Digitization of Your Career Paths

Employee
Insights
Leadership
Aspirations
Market
Perceptions
Internal
Comms
External
Affairs
EVP

–Johnny Appleseed
“Type a quote here.”
Content Created & Shared

Search Engine Visibility

Commonly used social media platforms

Citi-States Rise
STEM & Regional Innovation Clusters

Major Types of Retargeting:
Ads served to person based on pages visited.

Programmatic Ecosystem:
The Gatekeepers, Buyers & Sellers

Big Data: Workforce
• The Answers will be logical
• Access greater pool of talent
• Solutions will be fast and accurate
• No skeletons in the closet
• Bridge the Gap Between Customer Engagement
and Employee Engagement
• Organized and Easy to Reference Answers
LA Tech Watch by
http://www.latechwatch.com/2016/07/build-strong-work-culture-big-data/
By Rick Delgado

The Engineering Challenge