Mod 9 Music Publishing Model Canvas - A Roadmap Through The 10 Business Models HACKING MUSIC, THE HABITS OF HEADLINERS PRIVATE TRAINING DECK 1. BOTH SIDES OF A COPYRIGHT 2. Undestanding Revenue Cycles 3. ARTIST REVENUE MODEL CANVAS 4. The Publishing Roadmap 5. Doing Deals 6. The Music Publishing Model Canvas 7. 10 MUSIC PUBLISHING BUSINESS MODELS 1. Self-Publishing Model 2. Single Song Model 3. Co-Venture Publishing Model 4. Traditional Publishing Model 5. Co-Publishing Model 6. Upstreaming Model 7. Administration Model 8. Income Participation Model 9. Catalog Representation Model 10. Music Library Model 8. YOUR Pub. Roadmap You can request a guest invite to join us for the next session here. https://www.hacking-music.com/webinar “It’s like Cobra Kai for Artist and Entrepreneurs.” HACKING MUSIC, THE HABITS OF HEADLINERS PRIVATE TRAINING You can request a free seat and join us for the training session below. https://lnkd.in/e-yGHFx

2. Housekeeping
2

3. Module 1: LAYING THE FOUNDATION
• Section 1: Your Brand Words
• Section 2: Know Thyself (Your Superpower)
• Section 3: The Artist Audit
• Section 4: 3 Gears
• Section 5: The Entertainment Ecosystem
• Section 6: Content vs. Platform
• Section 7: Time - Talent Matrix
• Section 8: Strategy And Tactics

4. Module 2: ARTIST AS HACKER
1. Forgiveness > Permission
2. Team > Talent
3. Missionaries > Mercenaries
4. Different > Good
5. Future > Nostalgia
6. The Third Way
7. The Cupcake Hack
8. The KPI Hack: The Power Of Measuring
9. Resourcefulness Beats Resources
10. Fight Beats Want

5. MODULE 3: Creative Differentiation
1. THE AGILE ARTIST: THE ARTIST OF THE FUTURE
2. SWOT MATRIX: TELLING YOURSELF THE TRUTH
3. RED OCEANS VS. BLUE OCEANS: BECOMING
AN ORIGINAL
4. THE E.R.R.C. FRAMEWORK
5. CASE STUDY: Journey’s Answers
6. GETTING YOU TO A BLUE OCEAN

6. MODULE 4: Super Teams
1. Superpowers and
Kryptonite
2. Leaders and Feeders
3. Cheese and Whiskers
4. 3 Gears
5. Multipliers Habit
6. The Dream 100
7. P.A.I.E. Method
8. Mind-hive - Your
Board of Directors
9. ALLIES
10. ACTION ITEMS

7. Module 5: RECORD LABEL MODEL CANVAS
1. Labels as Venture Capital
2. Fixed or Growth Mindset
3. Both Sides of a Copyright
4. Why Mental Models Matter
5. Doing Deals - Leverage?
6. The Record Label Model Canvas

8. Module 5: RECORD LABEL MODEL CANVAS
1. YouTube as a Label
2. Publisher as a Label
3. Artist Services Model
4. Producer Label Model
5. Upstreaming Model
6. Motown Label Model
7. Joint-Venture Model
8. Artist-Owned Model
9. 360 Multi-Rights Model
10. Mega Model

9. MODULE 6: TACTICAL SH-T!
1. Point your Mind in the
Direction You Want to Go
2. You Are a Project
3. Bursts, Sprints & Marathons
4. Gamification
5. Edison Habit
1. The Theta Tool
2. Bedtime Hack
6. SHVT Tool
7. TimeBoxing
8. The Coppola
Principle
9. Bowling Hack
10. Action Items

10. MODULE 7: LEAN MUSIC METHOD
1. Everything Is A Project
2. The Tarantino Habit
3. Waterfall Artists vs
Lean Artists
4. WHAT IS LEAN MUSIC?
5. The 3 Components Of
Lean Music
6. Enter Kanban
7. Wips, Logs & Lanes
KANBAN TERMS
8. Slice & Dice
9. Bucketing and
Sequencing
10. Swim Lanes
11. Left to Right
12. Action Items

11. MOD 8 - SUPERSONGS
1. ON SONGS
2. SONGS AND TARGETS
3. WHAT ARE SUPERSONGS?
4. THE SONG STICKINESS MATRIX
5. CASE STUDY: JOURNEY’S SUPERSONGS
6. HOW TO WRITE MORE SUPERSONGS?
1. Writing FROM a concept or writing TO a concept
2. Titling, The “Dulaney” Principal
3. The “Zappa” Principle
7. HOW TO KEEP ‘GOOD’ SONGS OF ‘GREAT’ RECORDINGS?
1. The 80/20 Rule

13. MOD 9: MUSIC PUBLISHING MODEL CANVAS
1. BOTH SIDES OF A COPYRIGHT
2. Undestanding Revenue Cycles
3. ARTIST REVENUE MODEL CANVAS
4. The Publishing Roadmap
5. Doing Deals
6. The Music Publishing Model Canvas
7. 10 MUSIC PUBLISHING BUSINESS MODELS
1. Self-Publishing
2. Single Song
3. Co-Venture Publishing
4. Traditional Publishing
5. Co-Publishing

14. MOD 9: MUSIC PUBLISHING MODEL CANVAS
6. Upstreaming
7. Administration
8. Income Participation
9. Catalog Representation
10. Music Library
11. YOUR Pub. Roadmap

15. Business is the best art.
— Andy Warhol
15

17. Section 1:
BOTH SIDES OF
A COPYRIGHT
17
Both Sides of
a Copyright

18. Both Sides of
a Copyright

19. Both Sides of
a Copyright

20. Both Sides of
a Copyright

21. MASTER
RECORDING
SONG
Both Sides of
a Copyright

22. ℗
(C)
Both Sides of
a Copyright

23. Section 2:
UNDERSTANDING
REVENUE CYCLES
23

25. moat /mōt/
noun: moat; plural noun: moats
a deep, wide ditch surrounding a castle,
fort, or town, typically filled with water
and intended as a defense against attack.

26. REVENUE
CYCLES

27. REVENUE
CYCLES

28. REVENUE
CYCLES

29. REVENUE
CYCLES

30. REVENUE
CYCLES

31. REVENUE
CYCLES

32. Section 3:
ARTIST REVENUE
MODEL CANVAS
32

33. REVENUE
MODEL
CANVAS

34. REVENUE
MODEL
CANVAS

35. REVENUE
MODEL
CANVAS

36. Section 4:
THE PUBLISHING
ROADMAP
36

38. Section 5:
DOING DEALS
38

39. DOING
DEALS

40. Section 6:
THE MUSIC PUBLISHING
MODEL CANVAS
40

41. THE MUSIC
PUBLISHING
MODEL
CANVAS

42. Music Publishing Model Canvas:
• Ownership - Who owns what percentage of the intellectual
property
• Transfer of Copyright - Does this agreement model require the
change of ownership of the copyright?
• Expectations - What are the writer’s responsibilities for this kind of
agreement
• Economics - How are the payments structured for the intellectual
property
• Benefits - What are the reasons one might consider this kind of
publishing agreement?

43. Music Publishing Model Canvas:
• Challenges - What are the potential obstacles presented by
this type of publishing agreement?
• Trends - How does this kind of agreement fit in with the
current music business climate?
• Competition - As a writer, who are we competing against?
• Revenue Collected - What are the actual dollars generated
that a publisher is to account for, collect and distribute?

44. Terms:
– Cuts - songs recorded by other artists
– Developmental Deal - an agreement whereby money
is spent towards the growth of a young and promising
artist
– Draw - monthly revenue paid to artists by a publisher
– Intellectual Property (IP) - a work or invention (such
as an idea, song, invention, or process) that comes
from a person’s mind; the rights of a person who has
thought of or invented something that other people
want to use, profit from, etc.

45. Terms:
– Mechanicals - revenues generated from both physical
and digital copies
– Performance - revenue generated from airplay
through terrestrial radio and at conventional business
locations
– Performance Rights Organization (PRO) - an entity
that collects copy- right performance revenues on
behalf of a songwriter and publishers
– Plugger - a company whose role is to promote a song
catalog in order to better monetize it

46. Terms:
– Recoupable - a type of payment that reimburses an
initial advance; basically a loan
– SoundExchange - a digital performance rights
organization primarily responsible for collecting and
distributing streaming revenues
– Split - a percentage of ownership in which the creating
party financially participates
– Streaming Income - monies commonly collected by
SoundExchange for music played on services such as
Spotify, Apple Music, and Pandora

47. Terms:
– Sync Market - the global market for music used in
visual media
– Synchronization License - the license that allows for
the use of music in visual media
– Upstreaming - helping an artist graduate to a higher
level, (e.g., a larger label), often facilitated by a
publisher, producer, or manager
– Work for Hire - work created by an employee or
service provider that is owned by the hiring entity; all
creative ownership retained by the hiring entity

48. Music Publishing Model Canvas:
1. Self-Publishing Model
2. Single Song Model
3. Co-Venture Publishing Model
4. Traditional Publishing Model
5. Co-Publishing Model
6. Upstreaming Model
7. Administration Model
8. Income Participation Model
9. Catalog Representation Model
10.Music Library Model
THE MUSIC
PUBLISHING
MODEL
CANVAS

49. Section 7:
10 MUSIC PUBLISHING
BUSINESS MODLES
49

71. ACTION ITEMS
MOD 9: MUSIC PUBLISHING
MODEL CANVAS
THROUGH
THE 10 BUSINESS MODELS
152

72. IQ POINTS:
1. How A Film Composer Uses Lean
1. https://www.youtube.com/watch?time_continue=7&v=E--f-
p0f6MI&feature=emb_title
2. Lean Startup | Eric Ries | Talks at Google
1. https://www.youtube.com/watch?v=fEvKo90qBns