There's a health creative tension between the UX designer and others (the graphic designer, the developer, management, the client).

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Does UX Design Kill Creativity?

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UX AD
In the new digital order, user experience design
and visual design coexist in perfect harmony

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UX AD
Convention Novelty

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UX AD
Conformity Innovation
Convention Novelty

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Conformity
UX AD
Innovation
Convention Novelty
Ordinary Distinctive

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UX AD

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UX AD
Healthy give and take

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UX AD
Healthy give and take

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UX AD
Healthy give and take

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UX AD
Healthy give and take

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UX AD
Healthy give and take
Could also be
•mangement
•client
•developer
•brother-in-law

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Functional + Innovative = Genius

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“Design is not just what it looks like and feels like.
Design is how it works.”

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“User experience design has become
just as important as the concept.”
Perry Fair
Chief Creative Officer
JWT Atlanta, Dallas & Houston

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‣ adoption
‣ conversion rates
‣ ease of use
‣ satisfaction
‣ transactions
‣ product sales
‣ traffic
‣ retention
‣ conversion
‣ market share
‣ brand equity
Improves
‣ development costs
‣ development time
‣ redesign costs
‣ maintenance costs
‣ user errors
‣ learning time
‣ support costs
‣ training costs
‣ bounce rates
‣ brand damage
‣ frustration
Reduces
Business case for UX