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Assessment and Credit in
Online Open Vocational
Qualifications
John Gordon
Opus Learning
digital by default, digital by design
30th January 2014
Opus Learning Ltd, Edinburgh
• We develop online open courses to SQA HND
standards
– A white label service for students enrolled with
other providers.
– Direct to students who are enrolled with Opus

• We provide the learning environment, and
deliver the learning content and assessments.
In this morning’s talk, I hope to indicate
how we have:
– Benefited by using technology to support and
manage vocational learning;
– Considered how to de-couple learning and
assessment
– Managed downwards the risks and costs of using
technology.
Origin of Opus
•

A spinout from CAPDM.com

•

Developing and delivering Masters
programmes for over 17 years

•

www.capdm.com

•

We deliver highly interactive courses,
delivered via an online platform such as
Moodle.
With tools to manage and monitor learning
with or without tutor support.

•
Structure of our programmes
• We build:
– integrated frameworks of Units for SQA HNDs and
University undergrad programmes
– within a framework of commercial discipline.

• Which are outward facing and globally
oriented
The Main Issues of 2014
•
•
•
•
•
•

Learning and Assessment
MOOCs and SPOCs
Financing and selling
Badges and Certificates
Initial training and Life Long Learning
RPL and de-coupled accredited assessment
The problems in
an online context
Online Learning does not change the problems of assessing
learning
–
–
–
–

Tracking learning
Authentication
Identifying problems in learning
Recognising need for intervention

MOOCs introduce new aspects
–
–
–
–
–

Learn without credit
Gain credit after learning
Building badges into credits
Peer support
Security issues
Interaction types
Student/Student
Student
Student/Tutor

Student/Content

Student/Environment
Content

Tutor

Tutor/Content

Tutor/Tutor

Content/Content
Content/Environment

Tutor/Environment

Environment
Based on diagram in
Anderson 2003

Environment/Environment
Where do the major costs lie?
Student/Student
Student
Support and Assessment

Student/Content

Student/Environment
Content

Review and Improvement

Academic Activity
Tutor
Community

Content/Content
Student and Institution
Management

Content/Environment

Environment
Based on diagram in
Anderson 2003

Environment/Environment
Interactions and Monitoring
Type of Interaction
Human to human

Student to Learning Platform

Student to content
Student and formative
assessments
Students and personal
reflections

Tracking Function
Within Forums
Via a ticket system for formal
student to tutor interactions
Via built in tracking tools on
Platform

Our in-built tracking and
monitoring tool
Interacting with Content Objects
Student interacts with content
Learner
interacting
with
content, leavin
g traces

Makes notes, responds to
quiz, send messages, etc

Store in MLE

Capture notes

Print off
record of
learning

The Digital Workbook
The Digital Workbook is
• A portfolio embedded in
the content
• A dashboard for learning
• Rich seam of data and
behaviours for mining
• Ongoing formative
assessment, and potential
summative assessment
• A pdf for the student
MOOC Value Proposition
• Education Access
– On a massive, international scale. Currently, most students who are not
enrolled college students.
– May change as colleges integrate MOOC content to traditional teaching

• Experimentation
– New business model
– New resources for learners
– New learning technologies based on mining

• Brand Extension
– MOOCs can extend the institution’s reach and reputation internationally.
– Particularly among elite research institutions, MOOCs have become a way of
enhancing the institution’s brand and signalling innovation.
– Successful professors can gain a global following, building their own
reputation

http://net.educause.edu/ir/library/pdf/PUB4005.pdf
How does this affect Learning
and Assessment?
Assessment In the
SQA environment
All units are stand alone, they can be delivered
in a very flexible manner, but there are very
clear pointers to how assessment should be
carried out.
It is no longer appropriate to base the
assessment of competence on a final 3 hour
written examination.
Candidate
Requests
Assessment
Instrument
from VLE

Assessment
sent to
Candidate –
time limited
PDF

Assessment and Verification
what happens

Assessment
pdf

Candidate
responds to
Assessment
Candidate
Attempt
Assessor
reviews
Assessment
Attempt Makes
comments

Verifier
consultation

yes

Satisfactory

No
Sign
assessment
record detailing
Satisfactory

Sign
assessment
record detailing
re-assessment

No
Resubmit?
yes

Send assessment
record to
candidate –
complete record
in VLE/SQA
Connect

Candidate
Assessment
Record

Verifier
consultation

Assessor sends
comments to
candidate

Assessor
comments

Candidate
attempt
Candidate
Resubmits
Open Distance Learning
The Tensions in Technology Based
Open and Distance Learning
• Who is actually at the end of the screen?
• What is the level of Granularity for assessment?
– We want freedom for student to learn what they
want when they want
– We want to integrate assessment across a group
of units
• What is the cohort size?
– We want individualised learning
– We want efficiency in the use of tutor support
Who is at the end of the screen?
Opus Policy is:

Digital Authentication

+
Physical Authentication
Managing Learning
with Technology
• At Opus we track student behaviour.
• We use 2 levels of tracking
– Moodle Based (the VLE) and
– Content Based.
Tracking through the
learning content
• Opus content is massively connected to the
students workbook
• Every reflection, exercise, quiz, short response
and so on are logged within the learning
content and in the workbook
• The tutor can view, track and compare
workbooks
DWB Examples – Source Page
DWB Dashboard –
Managing groups of students
Some conclusions
from tracking
• Tracking appears to:
– Provide the potential of personalised learning
within mechanical presentation of study
– Assist formative assessment in the content driving
tracking and the experience of learning progress
– Provide feedback on Tutor effectiveness and the
effectiveness of the pedagogy underpinning the
content
The Commercial Imperative
We wish to
– drive down cost of assessment
– Drive up the quality and efficiency of assessment

within the context of a well resourced learner.
We have to manage costs, and the use of human
resource
Assessor/Tutor Activity Model
in Distance Learning
1. Monitor VLE activity, identify any candidate with lack of
progress and contact course leader for action.
2. Monitor Digital Workbook (if used) and identify any
outliers in progress, contact course leader with details.
3. Respond to direct tickets from candidate, making use of
FAQs for responses, if new response is required, copy
response to course leader.
4. Responding to assessments; remediation advice
Assessor/Tutor Activity Model
in MOOCs
1. Monitor VLE activity automatically.
2. Monitor Digital Workbook but ignore any outliers in
progress, contact course leader with details.
3. Send any queries to student peer group for support
4. Responding to machine assessed assessments; only
automatic remediation advice
Take out the tutor!
Managing Resource

• We can time and cost elements in traditional online courses
• Times and costs vary with cohort size in traditional courses
• For the MOOC approach, times and costs must be
independent of cohort size.
Timing Model vs Cohort size
HND Business Timings
Assumptions

Students per
assessor
Average timing per
unit for HND
Business - minutes

1

5

10

15

20

93

85

77

70

64
Learning Centre Cost Model
SPOC
• Based on the previous models
– Time per tutor/unit/student can be estimated
– Payment to Tutor/assessor is known
– Viability of the Distance Course can be calculated.

• We need to know these numbers and to
watch them
Potential Cost Model
Possible costs/charges per student
awarding body charges = £250;
tutoring = £1000;
tech + online content licence = £300;
agent fees = £250
Centre overheads per student = £500
Total cost per student = £2300
Potential Centre Surplus
• In UK Charge to student £3500-£4500
• In India Charge to student £1500-£2500
We cannot serve one of largest markets in the
world, with this model.
We have to be able to manage costs.
MOOC Costs models
• Charge to student – Zero
• Cost for development of module not well
reported
– EdX charge $250k to produce a MOOC**
– University of North Carolina quoted $150k for inhouse production*

• Revenue shares between platform provider
and university
Learning from MOOCS
•
•
•
•

Massive size of cohort
Highly programmed week by week
Clearly signposted weekly targets
Using the student body as the main tutor
toolset
• Building a community of activists and lurkers
• Managing and controlling costs
• Generate revenue by conversions?
Learning from MOOCS
• Do not do assessments
– Until students join full programme

• Keep the granularity of the course fairly small
– not full degrees
• Set up an honour system – make the students
police themselves and even support each
others’ learning.
Applying all these lessons
• Manage the cohort size
• Make sure investment reflects assessment and
tutor support provided – the added value of a
non-free course
• Make assessments social, encourage group
help. Track this activity!
Opus Strategy
Small Private Open Courses
• Organise cohorts in groups of 10s, not groups of
10k’s or 100k’s
• Localise tutors and assessors
• Build communities including assessors
• Track activity and behaviour at keyboard level and at
cognitive level
• Record activity – perhaps award a badge for partially
completed activity
• Guide the learners towards completion, intervene as
necessary
Opus MOOC Experiment
• From the 1st April 2014, there will at least 2 Opus
Units following SQA curriculum
–
–
–
–
–

With no registration at SQA
No access to Assessment Support Pack items
With formative assessment – peer assessed
With summative assessment with peer commenting
Open badges for course completion/attainment

• With the potential to register post mooc, and fast
track to assessment.
The Opus Open Courses
• Management: Developing Self Management
Skills based on course H1F1 34
• Project Management: An Introduction based
on course F1NH 34
Developing Self Management Skills
Summative Assessment

• Students are encouraged to provide evidence
in a format which suits their particular
situation.
• It is particularly suited to an electronic
portfolio method of assessment.
Project Management
Summative Assessment
• Outcomes can be assessed by the
development of project management
documentation, for a workplace project for
which the candidate has responsibility
Our to do list
• Design the courses
• Design the peer assessment elements
• Design the learning pathway (based on
current open online pedagogy)
• Design the Badge structure
• Work with SQA to provide pathway to
certification!!!!
The End
John Gordon
Opus Learning
jg@opuslearning.com

Thank You

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Assessment and Credit in Online Open Qualifications

  • 1. Assessment and Credit in Online Open Vocational Qualifications John Gordon Opus Learning digital by default, digital by design 30th January 2014
  • 2. Opus Learning Ltd, Edinburgh • We develop online open courses to SQA HND standards – A white label service for students enrolled with other providers. – Direct to students who are enrolled with Opus • We provide the learning environment, and deliver the learning content and assessments.
  • 3. In this morning’s talk, I hope to indicate how we have: – Benefited by using technology to support and manage vocational learning; – Considered how to de-couple learning and assessment – Managed downwards the risks and costs of using technology.
  • 4. Origin of Opus • A spinout from CAPDM.com • Developing and delivering Masters programmes for over 17 years • www.capdm.com • We deliver highly interactive courses, delivered via an online platform such as Moodle. With tools to manage and monitor learning with or without tutor support. •
  • 5. Structure of our programmes • We build: – integrated frameworks of Units for SQA HNDs and University undergrad programmes – within a framework of commercial discipline. • Which are outward facing and globally oriented
  • 6. The Main Issues of 2014 • • • • • • Learning and Assessment MOOCs and SPOCs Financing and selling Badges and Certificates Initial training and Life Long Learning RPL and de-coupled accredited assessment
  • 7. The problems in an online context Online Learning does not change the problems of assessing learning – – – – Tracking learning Authentication Identifying problems in learning Recognising need for intervention MOOCs introduce new aspects – – – – – Learn without credit Gain credit after learning Building badges into credits Peer support Security issues
  • 9. Where do the major costs lie? Student/Student Student Support and Assessment Student/Content Student/Environment Content Review and Improvement Academic Activity Tutor Community Content/Content Student and Institution Management Content/Environment Environment Based on diagram in Anderson 2003 Environment/Environment
  • 10. Interactions and Monitoring Type of Interaction Human to human Student to Learning Platform Student to content Student and formative assessments Students and personal reflections Tracking Function Within Forums Via a ticket system for formal student to tutor interactions Via built in tracking tools on Platform Our in-built tracking and monitoring tool
  • 11. Interacting with Content Objects Student interacts with content Learner interacting with content, leavin g traces Makes notes, responds to quiz, send messages, etc Store in MLE Capture notes Print off record of learning The Digital Workbook
  • 12. The Digital Workbook is • A portfolio embedded in the content • A dashboard for learning • Rich seam of data and behaviours for mining • Ongoing formative assessment, and potential summative assessment • A pdf for the student
  • 13. MOOC Value Proposition • Education Access – On a massive, international scale. Currently, most students who are not enrolled college students. – May change as colleges integrate MOOC content to traditional teaching • Experimentation – New business model – New resources for learners – New learning technologies based on mining • Brand Extension – MOOCs can extend the institution’s reach and reputation internationally. – Particularly among elite research institutions, MOOCs have become a way of enhancing the institution’s brand and signalling innovation. – Successful professors can gain a global following, building their own reputation http://net.educause.edu/ir/library/pdf/PUB4005.pdf
  • 14. How does this affect Learning and Assessment?
  • 15. Assessment In the SQA environment All units are stand alone, they can be delivered in a very flexible manner, but there are very clear pointers to how assessment should be carried out. It is no longer appropriate to base the assessment of competence on a final 3 hour written examination.
  • 16. Candidate Requests Assessment Instrument from VLE Assessment sent to Candidate – time limited PDF Assessment and Verification what happens Assessment pdf Candidate responds to Assessment Candidate Attempt Assessor reviews Assessment Attempt Makes comments Verifier consultation yes Satisfactory No Sign assessment record detailing Satisfactory Sign assessment record detailing re-assessment No Resubmit? yes Send assessment record to candidate – complete record in VLE/SQA Connect Candidate Assessment Record Verifier consultation Assessor sends comments to candidate Assessor comments Candidate attempt Candidate Resubmits
  • 18. The Tensions in Technology Based Open and Distance Learning • Who is actually at the end of the screen? • What is the level of Granularity for assessment? – We want freedom for student to learn what they want when they want – We want to integrate assessment across a group of units • What is the cohort size? – We want individualised learning – We want efficiency in the use of tutor support
  • 19. Who is at the end of the screen? Opus Policy is: Digital Authentication + Physical Authentication
  • 20. Managing Learning with Technology • At Opus we track student behaviour. • We use 2 levels of tracking – Moodle Based (the VLE) and – Content Based.
  • 21. Tracking through the learning content • Opus content is massively connected to the students workbook • Every reflection, exercise, quiz, short response and so on are logged within the learning content and in the workbook • The tutor can view, track and compare workbooks
  • 22. DWB Examples – Source Page
  • 23.
  • 24. DWB Dashboard – Managing groups of students
  • 25. Some conclusions from tracking • Tracking appears to: – Provide the potential of personalised learning within mechanical presentation of study – Assist formative assessment in the content driving tracking and the experience of learning progress – Provide feedback on Tutor effectiveness and the effectiveness of the pedagogy underpinning the content
  • 26. The Commercial Imperative We wish to – drive down cost of assessment – Drive up the quality and efficiency of assessment within the context of a well resourced learner. We have to manage costs, and the use of human resource
  • 27. Assessor/Tutor Activity Model in Distance Learning 1. Monitor VLE activity, identify any candidate with lack of progress and contact course leader for action. 2. Monitor Digital Workbook (if used) and identify any outliers in progress, contact course leader with details. 3. Respond to direct tickets from candidate, making use of FAQs for responses, if new response is required, copy response to course leader. 4. Responding to assessments; remediation advice
  • 28. Assessor/Tutor Activity Model in MOOCs 1. Monitor VLE activity automatically. 2. Monitor Digital Workbook but ignore any outliers in progress, contact course leader with details. 3. Send any queries to student peer group for support 4. Responding to machine assessed assessments; only automatic remediation advice Take out the tutor!
  • 29. Managing Resource • We can time and cost elements in traditional online courses • Times and costs vary with cohort size in traditional courses • For the MOOC approach, times and costs must be independent of cohort size.
  • 30. Timing Model vs Cohort size HND Business Timings Assumptions Students per assessor Average timing per unit for HND Business - minutes 1 5 10 15 20 93 85 77 70 64
  • 31. Learning Centre Cost Model SPOC • Based on the previous models – Time per tutor/unit/student can be estimated – Payment to Tutor/assessor is known – Viability of the Distance Course can be calculated. • We need to know these numbers and to watch them
  • 32. Potential Cost Model Possible costs/charges per student awarding body charges = £250; tutoring = £1000; tech + online content licence = £300; agent fees = £250 Centre overheads per student = £500 Total cost per student = £2300
  • 33. Potential Centre Surplus • In UK Charge to student £3500-£4500 • In India Charge to student £1500-£2500 We cannot serve one of largest markets in the world, with this model. We have to be able to manage costs.
  • 34. MOOC Costs models • Charge to student – Zero • Cost for development of module not well reported – EdX charge $250k to produce a MOOC** – University of North Carolina quoted $150k for inhouse production* • Revenue shares between platform provider and university
  • 35. Learning from MOOCS • • • • Massive size of cohort Highly programmed week by week Clearly signposted weekly targets Using the student body as the main tutor toolset • Building a community of activists and lurkers • Managing and controlling costs • Generate revenue by conversions?
  • 36. Learning from MOOCS • Do not do assessments – Until students join full programme • Keep the granularity of the course fairly small – not full degrees • Set up an honour system – make the students police themselves and even support each others’ learning.
  • 37. Applying all these lessons • Manage the cohort size • Make sure investment reflects assessment and tutor support provided – the added value of a non-free course • Make assessments social, encourage group help. Track this activity!
  • 38. Opus Strategy Small Private Open Courses • Organise cohorts in groups of 10s, not groups of 10k’s or 100k’s • Localise tutors and assessors • Build communities including assessors • Track activity and behaviour at keyboard level and at cognitive level • Record activity – perhaps award a badge for partially completed activity • Guide the learners towards completion, intervene as necessary
  • 39. Opus MOOC Experiment • From the 1st April 2014, there will at least 2 Opus Units following SQA curriculum – – – – – With no registration at SQA No access to Assessment Support Pack items With formative assessment – peer assessed With summative assessment with peer commenting Open badges for course completion/attainment • With the potential to register post mooc, and fast track to assessment.
  • 40. The Opus Open Courses • Management: Developing Self Management Skills based on course H1F1 34 • Project Management: An Introduction based on course F1NH 34
  • 41. Developing Self Management Skills Summative Assessment • Students are encouraged to provide evidence in a format which suits their particular situation. • It is particularly suited to an electronic portfolio method of assessment.
  • 42. Project Management Summative Assessment • Outcomes can be assessed by the development of project management documentation, for a workplace project for which the candidate has responsibility
  • 43. Our to do list • Design the courses • Design the peer assessment elements • Design the learning pathway (based on current open online pedagogy) • Design the Badge structure • Work with SQA to provide pathway to certification!!!!
  • 44. The End John Gordon Opus Learning jg@opuslearning.com Thank You

Editor's Notes

  1. *http://www.huffingtonpost.com/buck-goldstein/as-moocs-move-mainstream-_b_4170524.html**https://www.gov.uk/government/uploads/system/uploads/attachment_data/file/240193/13-1173-maturing-of-the-mooc.pdf