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Toothbrush
- 1. WHAT IF…
- 3. Toothbrush THE DILEMMA john gaglio Harry Jacobs Scholarship 2014
- 7. IT’S NOT THE IT’S THE WAND MAGICIAN peter doig President of the Canadian Dental Association
- 8. TOP 10 BRUSHING MISTAKES 1. Not Using the Right Toothbrush 2. Not Picking the Right Bristles 3. Not Brushing Often/ Long Enough 4. Brushing Too Often/ Hard 5. Not Brushing Correctly 6. Starting in the Same Place Each Time 7. Skipping Inner Tooth Surfaces 8. Not Following Up With a Rinse 9. Not Letting the Toothbrush Dry 10.Not Changing the Toothbrush Often
- 9. DO’S AND DON’TS • DO brush at least twice a day. Brushing after every meal is better still. • DON’T hurry. You need to spend two to three minutes at brushing every time. Use a timer or pay attention to the timer feature of your electric toothbrush. Or brush for the duration of a song on the radio, Johnstone suggests. • DO use fluoridated toothpaste. • DO change your toothbrush every three months or so. • DON’T share a toothbrush. • DO floss, at least once a day. It is the only way to clean the surfaces between teeth. Floss before brushing. • DON’T use stiff-bristled brushes. • If you aren’t sure about your brushing technique, DO ask your dentist or hygienist to show you how to do it properly.
- 10. woah woah.
- 11. communicate How do you effectively all this information?
- 13. WHAT’S YOUR ROI? Seeing anti-drug ads made adolescents curious about what doing drugs would be like, even if they had never had that curiosity before.
- 14. COMMUNICATION CAN NOT BE: Fear-Based Warnings OR A List of Tasks
- 16. Getting Gas Taking Out Trash Brushing Teeth Checking Email Laundry Morning Coffee Reading The Newspaper Puzzles Diary Writing Walks
- 18. SO WHAT?
- 19. 24 Hours of Relaxation per year. Relax, brush, repeat. 2 minutes per day X 2 times per day X 365 days a year = 24 hours of Relaxation
- 21. The Power of Habit By charles duhigg RelaxCue Routine Reward
- 22. The Power of Habit Routine Reward By charles duhigg CRAVINGS RelaxCue
- 23. TARGET People aged 20 to 44 had the highest rate of cavities, at 25 percent.” - Dr. Bruce Dye “ U.S. Government Epidemiologist
- 24. COMMUNICATION CHANNELS Utilize social media to make the bi-daily event of toothbrushing a time of respite.
- 26. The message must be the massage. •Subtle, NOT overbearing •Social Media is voluntary engagement •Short and sweet •Mrs. Reagan, please step off your pulpit •The power of relaxation •It means something different to everyone
- 27. THANK YOU.