2. BCG Model The BCG matrix method is based on the product lifecycle theory that can be used to determine what priorities should be given in the product portfolio of a business unit. To ensure long-term value creation, a company should have a portfolio of products that contains both high-growth products in need of cash inputs and low-growth products that generate a lot of cash. It has 2 dimensions: market share and market growth .The basic idea behind it is that the bigger the market share a product has or the faster the product's market grows the better it is for the company.
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4. HUL India's largest fast moving consumer goods company. Hindustan Unilever's distribution covers over 1 million retail outlets across India directly. Its products are available in over 6.3 million outlets in the country, nearly 80% of all retail outlets in India. It estimates that two out of three Indians use its many home and personal care products, food and beverages.
5. HUL PRODUCTS Personal wash:- Lux, Lifebuoy, Liril ,Hamam, Breeze, Moti , Dove, Pears and Rexona Laundry:- Surf ,Excel, sun light, Rin ,Wheel & Ala bleech Dishwasher :- Vim Ice cream :- Kwality walls Disinfectants:- Domex, cif
6. Foods:- Kissan,Jam,Ketchup,Squashes,AnnapurnaAataand salt, Knorr Soups and Modern Bread Beauty Products:- Fair &Lovely,Lakme, Ponds, Vaseline and Aviance Beverages:- Tea:- Brooke bond,Lipton, tajmahal Coffee:- Brooke bond bru Water Purifier:- Pureit
7. Hair-Care:- Sunsilknaturals, Clinic , Dove and Lifebuoy Oral-Care:- Pepsodent and Close-up Deo spray:- Axe and Rexona Ayurvedic Personal & health care:- Ayush
9. Lux Lux is a star for HUL. Lux enjoys a market share of 16%. This industry has a high growth rate of 10%. HUL comes with different variants in Lux quite frequently in order to maintain their position.
10. Sunsilk Sunsilk is a Star for HUL. HUL holds 47.8% market share in the shampoo industry. Sunsilk has 32% market share. Like Lux,it also has different variants.
11. Fair and Lovely The Rs 3,000-crore skincare market in India, where HUL is the leader with an estimated 70 per centmarket share,is having a rapid growth. Market share of Fair and lovely is around 60%. Major competitors-Garnier,Fairglow,Emami,Nivea. Star for HUL
12. Rin The Rs13,000 crore Indian detergent market is the largest segment in the consumer goods sector. Hul has 35% market share in detergent industry. Rin has only 4.8% market share. Rin is a Question Mark for HUL. Major Competitor Tide.
13. Wheel Mainly for low based income. Market share is falling. Dog for HUL. Competitors are Nirma,Fena
14. Pepsodent Market share is 13.81% Question mark for HUL. HUL has a market share of 30% in the 5000 plus croreoral care business. Major Competitors-Colgate,Crest,Oralb,Dabur.
15. AXE Cash cow for HUL Market share of 70%in 200 crore market. Competitors Nike,Parkavenue.
16. Ponds Market share of 65% in 7 billion talcum powder market . Star for HUL. Competitors are Johnson & Johnson ,Cinthol, Spinz.
18. Domex Market share is only 20 % . Question mark for HUL. Major competitors-Harpic(70%),Savlon.
19. Kissan Ketchup The ketchup market in India is estimated to be around Rs 220 crore, largely dominated by Nestle Maggi that owns 47% of the market and the Kissan that owns26%. Major competitors Heinz, Maggi. Star for HUL
20. Surf Excel Has a market share of 37 % in 9000 croreMarket. Star for HUL Competitors Tide,Ariel.
