DDoS In Oceania and the Pacific, presented by Dave Phelan at NZNOG 2024
Blockchain and the impact on ad tech
1. and the impact on ad tech
Blockchain
Johan de Groot | Co-Founder & CTO Faktor
Anke kuik | Co-Founder & COO Faktor | Vice Voorzitter IAB Programmatic Taskforce
14. Blockchain & Ad Tech
- Solution to Transparency Issue?
- Identity Management
15. Power To The People!
GDPR aims to put personal data back in the control of the individual.
- Right to access her/his data
- Right to erasure (right to be forgotten)
- Right to portability (being given their data)
16. 1.Solution to transparency issue?
2.Contract Execution
3.Identity Management
Enabling Data Ownership
Identity Management Platform
- The individual is in control of his/her data
- Feedback on ads
- Better Online Experiences