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Part 1 - Making Social Media a Business Asset

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Part 1 - Making Social Media a Business Asset

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Making Social Media a Business Asset will train you how to delve into social media as a small business owner and give your social media presence a positive Impact on your business.

This is Part 1 of 3. In this presentation we cover:
- What is Social Media?
- Why Social media?
- How to sign up for Facebook, Twitter, LInkedIn, Instagram and Pinterest.
- How to post content on Facebook, Twitter, LinkedIn, Instagram and Pinterest.
- The business value of social Media.
- Keys to social media success.

Part 2 continues with explaining how to link your website to your social media accounts.

This presentation was created as a live presentation. Some of the slides may not seem to have proper explanation. If you have any questions, please email me: joel at openskycopy dot com.

Making Social Media a Business Asset will train you how to delve into social media as a small business owner and give your social media presence a positive Impact on your business.

This is Part 1 of 3. In this presentation we cover:
- What is Social Media?
- Why Social media?
- How to sign up for Facebook, Twitter, LInkedIn, Instagram and Pinterest.
- How to post content on Facebook, Twitter, LinkedIn, Instagram and Pinterest.
- The business value of social Media.
- Keys to social media success.

Part 2 continues with explaining how to link your website to your social media accounts.

This presentation was created as a live presentation. Some of the slides may not seem to have proper explanation. If you have any questions, please email me: joel at openskycopy dot com.

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Part 1 - Making Social Media a Business Asset

  1. 1. Make Social Media a Business Asset Not a Distraction
  2. 2. A big THANKS to:
  3. 3. Joel Arndt Crafting your marketing message to get a gut reaction. Creating "Ah ha!" moments.
  4. 4. What is Social Media? Websites or mobile apps that allow you to connect with other people.
  5. 5. What can you do with social media? ● Share information ● Collect Information
  6. 6. Why? A brief history of Twitter: “It makes you feel like you're right with that person. It's a whole emotional impact. You feel like you're connected with that person." Noah Glass, Unofficial Co-Founder, Twitter
  7. 7. Twitter's moment of truth came in August 2006. San Francisco shook in a small earthquake that had a small crowd buzzing on Twitter. Soon after, Twitter had thousands of registered users.
  8. 8. “If people are to be expected to put up with turning on a computer to read a screen, they must be rewarded with deep and extremely up-to-date information that they can explore at will. They need to have audio, and possibly video. They need an opportunity for personal involvement that goes far beyond that offered through the letters-to-the-editor pages of print magazines.” Bill Gates, 1996, “Content is King”
  9. 9. The Business Value of Social Media Why are so many businesses, big and small, adopting Social Media?
  10. 10. The Business Value of Social Media Connect With Your Audience Customers = Audience Which social networks do your customers inhabit?
  11. 11. The Business Value of Social Media Connect With Your Audience Daily Social Media Use: Facebook – 70% Instagram – 49% Twitter – 36% Pinterest – 17% LinkedIn – 13% Pew Research Released January 09, 2015
  12. 12. The Business Value of Social Media Connect With Your Audience Average Canadian User Facebook – 9 times / week Instagram – 6 times / week Twitter – 5 times / week LinkedIn – 2 times / week Forum Poll (Canadian) Released January 05 2015
  13. 13. The Business Value of Social Media Connect With Your Audience Moral of the Story... Your customers are already there. Let's join the party.
  14. 14. The Business Value of Social Media Search Engine Optimization What are people searching for? How are they finding you?
  15. 15. The Business Value of Social Media Search Engine Optimization “Myrts Restaurant” Search Result #8
  16. 16. The Business Value of Social Media Search Engine Optimization “not clyde's” Search Result #2
  17. 17. The Business Value of Social Media Search Engine Optimization “Antoine Mountain” Search Result #2 and #4
  18. 18. The Business Value of Social Media Search Engine Optimization Moral of the Story... Social Media makes it easier for people to find you.
  19. 19. The Business Value of Social Media Affordable Advertising Traditionally you pay for ad space. Fixed rate ($2000 - $10 000)
  20. 20. The Business Value of Social Media Affordable Advertising Social Media Ads ● Cost Per Click (CPC) or Cost Per 1000 Impressions (CPM) ● You set the budget. ● Highly measurable results.
  21. 21. The Business Value of Social Media Affordable Advertising Other digital advertising opportunities: ● Search Ads (Google, Bing) ● Ad Networks (AdRoll, AdSonar) ● Sponsored Content (Outbrain)
  22. 22. The Business Value of Social Media Affordable Advertising Social Media Advantage: ● Targeting active users ● Direct market intelligence
  23. 23. The Business Value of Social Media Affordable Advertising Moral of the story... Social ads are a good place to start. And they compliment other ad campaigns well.
  24. 24. The Business Value of Social Media Selling on Social Media The truth about selling on social media...
  25. 25. The Business Value of Social Media Selling on Social Media How much does social media typically influence your purchasing decisions? ● A great deal of influence – 5% ● Some influence – 30% ● No influence at all – 62% ● Don't know – 3%. Gallup Mobile Retail Panel Study Released June 23 2014
  26. 26. The Business Value of Social Media Selling on Social Media From the same Study... How do people use social media?
  27. 27. The Business Value of Social Media Selling on Social Media We turn to the Social Media when we want opinions from people we know, or when we've already made a connection with a product or service.
  28. 28. The Business Value of Social Media Selling on Social Media Moral of the story... Your customers like the personal touch of social media. Serve and respond to them there.
  29. 29. Keys to Social Media Success
  30. 30. Consistent Content You don't have to post every hour, but be consistent. Keys to Social Media Success
  31. 31. Responsive Interaction ● Join the conversation ● Ask questions ● Provide customer service Keys to Social Media Success
  32. 32. Evolve Social media changes, your customers' habits change. Adapt. Keys to Social Media Success
  33. 33. Always Be Testing Then you know your evolution is relevant. Keys to Social Media Success
  34. 34. Create Social Incentive “2 for 1 deal if you share this post,” and group offers. Keys to Social Media Success
  35. 35. Short Copy then Long Copy Small social post linking to an in- depth, rewarding article. Keys to Social Media Success
  36. 36. Call To Action (CTA) Ask for the share, the follow, the like, the retweet, and the sale. Keys to Social Media Success
  37. 37. Lists On Twitter, Facebook, Instagram, Pinterest, and blog posts, lists win. Keys to Social Media Success
  38. 38. Storytelling Tell them something they didn't know and you'll sell plenty. Keys to Social Media Success
  39. 39. Be Visual Images stand out in a newsfeed and communicate ideas quickly. Keys to Social Media Success
  40. 40. Social media is a lifestyle... How much of that lifestyle can you adopt?
  41. 41. Getting Ready Get out pen and paper or open Notepad. Write these down...
  42. 42. Business Name Web Address Contact Info Industry and Business Type
  43. 43. Summarize how your customer's life will be better with your product or service (one sentence).
  44. 44. Now describe your business in a little more detail. Focus on benefits to your customer (one paragraph).
  45. 45. Choose your pictures: Profile picture (612px x 612px) Cover photo (1500px x 500px)
  46. 46. Profile picture Tips: ● Needs to have your logo. ● Your face is a good idea too. ● Limit the amount of text.
  47. 47. Leave space for the URLs that will link directly to each of your social profiles.
  48. 48. Facebook Why Facebook? ● Biggest Social network in the world. ● Affordable Advertising to targeted audience. ● Even if your audience isn’t there, it provides more visibility on the web. ● Everything can connect to Facebook.
  49. 49. Facebook You need a personal Facebook account to create a company Page.
  50. 50. Facebook
  51. 51. Facebook
  52. 52. Choose an easy to remember and relevant URL. Write it down.
  53. 53. Facebook Is your audience on Facebook? How could you connect with them?
  54. 54. Twitter Why Twitter? ● Access to the larger network (unlike Facebook). ● Market research ● Trend watching ● Interactivity ● Audience Building
  55. 55. Twitter
  56. 56. Twitter
  57. 57. Twitter
  58. 58. Twitter
  59. 59. Twitter
  60. 60. Twitter
  61. 61. Twitter
  62. 62. Twitter
  63. 63. Twitter
  64. 64. Twitter
  65. 65. Twitter
  66. 66. Twitter
  67. 67. Twitter Twitter Tips ● Hashtag # - Labels for your tweets. Get creative or add your tweets to a conversation. ● Mention @ - How you talk to people and include them in your conversation. ● Favorites – The star icon. Favorite a tweet to keep it for later. ● Retweets – Cycling arrows. Retweet to post that tweet to your followers. ● Replies – Reply to a tweet and have a convo.
  68. 68. LinkedIn Why LinkedIn? ● Largest network of businesses and professionals ● Specializes in recruiting and talent scouting ● Specialized group discussions ● Publishing platform ● Targeted B2B Ads
  69. 69. LinkedIn
  70. 70. LinkedIn
  71. 71. LinkedIn
  72. 72. LinkedIn
  73. 73. LinkedIn
  74. 74. LinkedIn
  75. 75. LinkedIn
  76. 76. LinkedIn
  77. 77. LinkedIn LinkedIn URL ● Copy only the URL before the question mark.
  78. 78. LinkedIn LinkedIn Tips ● Keep update titles short and to the point. ● Connect with past and present clients. ● Post updates from your company page, share from your personal page. ● Don't post the same link to too many groups at the same time. ● Images aren't as impacting on LinkedIn, but they are still important.
  79. 79. Instagram Why Instagram? ● Visually focused ● Fastest growing network ● High engagement ● Fun and flexible (a part of the lifestyle)
  80. 80. Instagram
  81. 81. Instagram
  82. 82. Instagram
  83. 83. Instagram
  84. 84. Instagram
  85. 85. Instagram
  86. 86. Instagram
  87. 87. Instagram
  88. 88. Instagram Instagram Tips ● You can only post photos from a mobile device. ● Long captions draw attention. ● Be inspirational. ● Capture real life.
  89. 89. Pinterest Why Pinterest? ● Highly engaged users ● Content curation ● Do-It-Yourself audience ● Visually focused ● Favoured by eCommerce and retailers
  90. 90. Pinterest
  91. 91. Pinterest
  92. 92. Pinterest
  93. 93. Pinterest
  94. 94. Pinterest
  95. 95. Pinterest
  96. 96. Pinterest
  97. 97. Pinterest
  98. 98. Pinterest
  99. 99. Pinterest
  100. 100. Pinterest
  101. 101. Pinterest
  102. 102. Pinterest
  103. 103. Pinterest Pinterest Tips ● Be inspirational ● Be practical AND creative ● Make your pins easy ingredients for their projects / shopping lists. ● Share what others have done with your products.
  104. 104. Link Your Website to Social Media

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