Changing Travel Behaviour: how can we encourage and enable Green Travel choices?
Joe joined Living Streets as Chief Executive in 2014 with a wealth of experience in the public and third sectors. Joe has held senior roles in the Prime Minister’s office and as special adviser to the Deputy Prime Minister, and also previously worked for NAVCA, the RSPB, the TGWU union and the TUC. In government Joe worked on the 1998 Integrated Transport White Paper, ‘Right to Roam’ legislation and Encouraging Walking guidelines for local authorities.
8. NICE - WALKING
‘Walking is the most
likely way all adults can
achieve the
recommended levels of
physical activity’
National Institute for Health and Care Excellence (2012)
9. AIR POLLUTION
Long-term exposure to air pollution estimated
to cause 29,000 premature deaths each year in
UK Source: COMEAP 2010; photo: FIA
10. ROAD SAFETY
24,033 PEDESTRIAN CASUALTIES
5,396 PEDESTRIANS KILLED OR SERIOUSLY INJURED
398 PEDESTRIAN DEATHS
Car occupant 46%
Pedestrian 23%
Motorcycle
users 19%
Pedal cyclists 6%
Other 5%
Source: Road Accident Statistics 2013
Vehicle Speed Odds of Pedestrian Death
20 mph 5%
30 mph 45%
40 mph 85%
13. BIRMINGHAM 1
• 81.5% adults walk at least once a month (86.3% national)
• Only 40.2% walk at least once a month for recreation
(53.9% national)
• 63.6% walk at least once a month for utility (60.4
national)
• 49.8% of adults walk five times a week or more (50.6%
national)
• 11.5% walk at least five times a week for recreation
(16.9% national)
• 29.3% walk five times a week for utility (24.6% national)
• 54% of residents achieve 150 minutes of physical activity
per week (57% national) APS 2015
14. BIRMINGHAM 2
• 28.5% of the adult population are obese (24%
national) PHE 13/15
• 24% of primary school leavers are obese (19%
national) PHE 11/12-13/14
• Road traffic accidents are higher than the national
average DCLG 2015
• Air quality is worse than the national average DCLG
2015
• Congestion: average vehicle speed on local A roads
during morning peak 17.5 mph (national 24.3mph)
DfT 2015
18. NICE: WHAT WORKS:
• Re-allocate road space to
walking and cycling
• Restrict motor vehicle access
• Road-user charging schemes
• Traffic-calming schemes
• Safe routes to schools
25. TRIPS UNDER 5 MILES
33%
54%
55%
39%
0% 25% 50% 75% 100%
0 to 5 miles
0 to 2 miles
Walk
Car/Van
Local bus
Other
Mode share of trips by main mode for journeys between 0-2 and 0-5 miles (England, NTS 2015)
For trips under 2 miles by car,
39% said they could just as easily walk
(British Social Attitudes Survey 2014: Public attitudes towards transport)
Living Streets is the UK charity for everyday walking.
We date back to 1929 when as the Pedestrians Association we campaigned for road safety. You might say we are the people who brought you the zebra crossing.
I want to put to you today - why we should pay more attention to the needs of the walking public.
So why walking?
Walking is also the most universal and most democratic form of travel.
This graph shows that walking is prevalent across all income groups.
Including the just managing group in the middle.
This contrasts will travel by car and train which is are all more prevalent among higher status and higher income groups.
Bus travel is actually tilted towards low income groups.
SOURCE (Professor John Whitelegg, 1993)
ONE CAR requires 75 times more urban space than a pedestrian per unit of presacnl
Walking provides by far the most effective use of road space.
Munster, 1991: 72 people, on foot, bike, car and bus
We are on the brink of a health crisis in the UK.
This table above shows how physical activity can seriously reduce the risk of the long term conditions that threaten to bankrupt the NHS and explode social care budgets.
Of course this applies to any physical activity, sport, cycling or walking.
However work by NICE the authoritative National Institute for Health and Care Excellence found that ….
‘Walking is the most likely way all adults can achieve the recommended levels of physical activity’
NICE Walking and Cycling: Local Measures to Promote Walking and Cycling as Forms of Travel or Recreation (NICE public health guidance 41, 2012). 20 NICE.
And there is another health threat which has become an issue of greater public concern in recent years.
Government experts found that long-term exposure to air pollution estimated to cause 29,000 premature deaths each year in UK.
Defra has reported four in 10 of Britain’s local authorities exceeded annual legal limits on nitrogen dioxide in 2015, largely due to heavy road traffic.
Committee on the Medical Effects of Air Pollutants 2010
COMEAP: long-term exposure to air pollution: effect on mortality
Ref: ISBN 978-0-85951-640-2PDF
https://www.gov.uk/government/uploads/system/uploads/attachment_data/file/304641/COMEAP_mortality_effects_of_long_term_exposure.pdf
And pollution from road traffic, particularly diesel fumes, is the most significant cause of poor air quality, and can be responsible for up to 70% of air pollution.
http://www.parliament.uk/business/publications/research/key-issues-parliament-2015/health/air-quality-in-urban-areas/
Road casualties are also a cost in themselves. But the perception of road risk from traffic is at the top of people’s reasons that deter then from walking.
The chart in the bottom right corner shows the chances of fatality for a pedestrian hit by a vehicle at different speeds. This makes a compelling case for 20 mph standard road speed in areas with high amounts of pedestrian activity.
Source: Road Accident Statistics 30002
Air quality in Birmingham is particularly poor – with readings of four pollutants - nitrogen dioxide, benzene, sulphur dioxide and particulates – at a higher level than the national average.
81.5% adults walk at least once a month (86.3% national)
Only 40.2% walk at least once a month for recreation (53.9% national)
63.6% walk at least once a month for utility (60.4 national)
49.8% of adults walk five times a week or more (50.6% national)
11.5% walk at least five times a week for recreation (16.9% national)
29.3% walk five times a week for utility (24.6% national)
54% of residents achieve 150 minutes of physical activity per week (57% national) APS 2015
28.5% of the adult population are obese (24% national) PHE 13/15
11% of primary school starters are obese (9% national) PHE 11/12-13/14
24% of primary school leavers are obese (19% national) PHE 11/12-13/14
Road traffic accidents are higher than the national average DCLG 2015
Air quality eg NO2 is worse than the national average DCLG 2015
Congestion: average vehicle speed on local A roads during morning peak 17.5 mph (national 24.3mph) DfT 2015
Investing in infrastructure is centrally important to transform the experience of people walking in our towns and cities.
By giving priority to this…
17
I mentioned NICE before. They summarised ‘what works’ in promoting active travel.
Including:
re-allocating road space
restricting motor vehicle access
road-user charging schemes
traffic-calming schemes to restrict vehicle speeds
creating safe routes to schools
https://www.nice.org.uk/guidance/ph41
Work by the Greater London Authority has examined what makes a healthy street.
The overwhelming and happy conclusion is that the factors that makes a street good for walking make it a healthy street as well.
TfL has developed a tool - The Public Transport Accessibility Level (PTAL) - that rates the accessibility of locations across London to public transport, informing reduced parking level in highly accessible areas for new developments.
ARUP has suggested a similar tool for active travel - Active Travel Accessibility Level (ATAL)
ARUP estimated that if areas with traditionally low PTAL scores could be transformed by high ATALs housing density could be increased by more than 50% in London.
[ARUP, 2016. Ideas for London. file:///C:/Users/Tim.burns/Downloads/Ideas_for_London%20(4).pdf]
And modern smart cities want to become walkable cities.
Who’d have thought New York would have done this to Times Square?
And look at this in Paris
But better infrastructure is not enough on its own.
For the most success, street improvements needs to happen alongside measures to encourage walking to achieve sustained behaviour change.
The combination of behaviour change and infrastructure investment is the holy grail of active travel.
Since 2012, our Walk to School campaign has achieved 23% more children walking to school and 30% fewer cars at the school gates.
For an average school of 270 pupils, WOW costs approximately £400 per year - less than £1.50 per pupil per year
New report identifies fivefold economic benefits of investing in active travel
We are none of us is going to achieve very much in isolation.
Experts, professional associations and academics have an important part to play.
We work with housing associations, legal firms and private companies
Charitable Trusts and Foundations
NGOs like Modeshift and Sustrans
Looking forward we have a potentially important landmark on the way.
Under the Infrastructure Act a CWIS is due to be published in the new year.
Expert committee set up
Advice to local authorities part of the package.
This highlights the value of Partnership in prootng cycling and walking.