Designing a braand logo and what comes with it.

1. D E S I G N I N G
A B R A N D
L O G O
Sample
Footer
Text
B1:progression
1

2. W H A T I S A L O G O
A N D W H A T I S I T
P U R P O S E ?
Sample
Footer
Text
A logo is key and important for brands to create
something original and helpful for there
brand. A logo can mean how popular and
known a brand or company can be a logo
can completely change how they are viewed
and depending on certain logo’s it can help
that specific brand. A logos purpose would
be to give an easy and formattable look at
the company beforehand a taster if you will.
Looking at that logo can mean some peoples
interests or not. Logo is crucial for building
identity and creativity without logos some
brands would suffer in eyes of publicity and
how they get around having a simple but
effect brand/logo can mean growing and
building upon the business it can express a
business creativity and love for the company
a logo can change and be important for ‘new’
in company's and brand’s
M O N D A Y , F E B R U A R Y 1 , 2 0 X X 2

3. R E S E A R C H I N T O
E X I S T I N G L O G O ’ S
Dreamwork’s logo is a unique logo for his brand, as
an animation studio and digital content producer they
understand a having a simple on brand logo that
appeals and has become iconic and fitting for the
content they have produced/released. DreamWorks is
leaning in more of ‘less is more’ with there logo
showing a simple circle design of a boy on the moon
with the name of the company under it in easy and
bold font. Everything works for DreamWorks here the
color the simplicity the font. It all plays a part to
making dreamwork have a easy and iconic branded
logo. Its effect would be to bring in and familiarize
people with its brand and its content knowing certain
movies and having a unique logo can create
difference for its movies giving a sense of
professionalism in the media industry for its growing
market.
3

4. R E S E A R C H I N T O
E X I S T I N G L O G O ’ S
DC/ detective studios is a very simple logo but
achieves perfection giving a sense of knowledge
and understand for its brand. Whilst having a
very simple color scheme and simple font. It still
achieves what its purpose is which is identity
looking at it its very hard to not know the logo or
what it stands for its become common
knowledge throughout the decades of being in
business. It creates effect of not needed a big
flashy logo to other executive company’s that
choose to go that route. DC sticks to simplicity
but still having a understanding purpose of own
digital profiling.
4

5. R E S E A R C H I N T O
E X I S T I N G L O G O ’ S
Blumhouse – productions has a unique but fitting
logo for its brand looking at its different from the last
two having all black favored font and presence. It
can also play into simplicity because of the brand
and how's logos work. Logo don’t need crazy
attention they need to appeal to mass market for
simple and quick reasons. Blumhouse productions
achieve that with its long but statured logo with the
house in the middle giving identity and brand to the
word ‘Blumhouse’ having a unique logo means
standing out from the rest. Its effect is to show
people what Blumhouse is by saying productions in
the title means related to media/film business. I
would say its purpose would be to bring and
advertise Blumhouse products/films to create and
sell branded content now and in the future.
5

6. C R E AT I N G L O G O ’ S A N D
E X P E R I M E N TAT I O N
Sample
Footer
Text
• I tried two different ways of creation and creativity into creating my logo I tried to sketch
and see if I could draw and plan a logo from paper/scratch I did 5 rough drafts of what
could possibly be my logo and see if it would fit my brand/content and some worked and
some didn’t but all them had common traits in them that I took or kept in actual brand and
logo making. The other way I tried was through digital creation using websites or helpful
basis tools to create digital profiles and build upon those rough ideas in the sketches
making the logo or future business model more professional and better overall.
M O N D A Y , F E B R U A R Y 1 , 2 0 X X 6

7. H A N D D R A W N
D E S I G N * 1
This was my first rough idea of
having a line between
‘Jockamore’ and productions
whilst having a moon in the back
but it didn’t go to plan for many
reasons the moon was too skinny
the design was sloppy and it
wasn’t thought through properly
but I had to start somewhere.
M O N D A Y , F E B R U A R Y 1 , 2 0 X X
Sample
Footer
Text
7

8. H A N D D R A W N
D E S I G N * 2
As this was my second design it
was much better the moon was
thicker and I tried something new
with the ‘Jockamore name by
shortening and trying to make it
bolder and bigger whilst still
keeping production in the name.
Whilst it did work I'm not a fan of
how it came out it doesn’t look
professional in my eyes I think its
much better than my first design but
could still be better.
M O N D A Y , F E B R U A R Y 1 , 2 0 X X
Sample
Footer
Text
8

9. H A N D D R A W N
D E S I G N * 3
This was my third design and I tried
something completely different I tried a
little moon but still keeping it there
because I want it to be apart of my brand I
though I would try to make bubble font
and maybe surround it a giant bubble as
well since I got rid of the giant moon. I
tried to encase in this bubble to give it a
sense of box for the logo but I don’t like
how it turned out I think it was the best
‘rough draft I did so fat because of its
potential to get better and I could see it
working if done correctly but I'm not a fan
overall.
M O N D A Y , F E B R U A R Y 1 , 2 0 X X
Sample
Footer
Text
9

10. H A N D D R A W N
D E S I G N * 4
This was my 4th design I tried to outline
the colours more in this one because I like
the idea of the big moon so I went back
and tried a sideways design? I thought it
could work I think it was somewhat of a
success I think if done properly I think it
could work but I was just experimenting at
the time seeing what could work and what
couldn't I think this is the best one apart
from design 5 I like the big rough moon
design but the words and big ‘Jckmre’ logo
ruins it for me I think I couldn't make it fit
without looking off or not even. So not
great
M O N D A Y , F E B R U A R Y 1 , 2 0 X X
Sample
Footer
Text
10

11. H A N D D R A W N
D E S I G N * 5
Out of all the designs my final design I
liked (bottom bit no so much) but
overall I like the moon slanting and
I liked the idea of jockamore on the
side going with the moon I think it
had and has the most potential if I
wanted to go in the sketch route of
making my own design on paper or
designing my own but I struggle
through that but if I had to choose I
would adapt and improve this one
because of its potential to seem
professional and fit my brand.
M O N D A Y , F E B R U A R Y 1 , 2 0 X X 11

12. D I G I TA L C R E AT I O N D E S I G N S I
M A D E / C H O S E
Sample
Footer
Text
• I found a really reliable website that details and creates logo’s
with ease giving you tons of options in professional neat logos that
you might like giving you options on colour, font, size and more I
typed in just a few easy things I want to create in logos and they
made over 100 logos and I picked out a few dozen that I think look
the best in professionalism and what I think would work in my brand
and future work.
12
Link in blog below*

13. L O G O D E C I S I O N S /
B E S T F I T T I N G
O N E S F O R F U T U R E
W O R K .
I designed over 9 logo’s and I wanted all of them
to be professionalism but fresh that’s why I
went for cleaner looking colors with mainly
white and black I like the design of two main
colours rather than random ones. Overall
each one looks really good and neat I think
possibly all of them have the potential to be
future brand identity for me as a digital creator
for the future. However saying that I think
some are better than others and some would
work better for me personally in the type of
content I produce and brand I want to build
upon for the future.
M O N D A Y , F E B R U A R Y 1 , 2 0 X X 13
Logos on next slide*

14. M O N D A Y , F E B R U A R Y 1 , 2 0 X X 14

15. T O P 3
L O G O ’ S
A N D
W H Y I
L I K E
T H E M
Sample
Footer
Text
M O N D A Y , F E B R U A R Y 1 , 2 0 X X 15

16. LOGO *1
This is one of the logo’s I
designed through digital creation
and I think overall its very neat
and appealing and very much
could work for my future brand I
like the film logo and the font I
think the evenness of it is
balanced and fitting I like the
square logo and box look of it but
overall I think it’s a little dull for
me personally I would like more
on the logo just to stand out and
feel ‘new from other branded
logo’s
M O N D A Y , F E B R U A R Y 1 , 2 0 X X 16

17. LOGO *2
This is another design I made I am
very found of the big arching letters
of my name above the moon
productions lettering I think its
fitting and very professional and
could fit my brand very well if done
correctly I think the simpleness of it
appeals to me and would to other
creators in media. I like the bold
and box look of the logo I think with
content provided next to it it could
make content look professional
and overall better for me and future
digital creation.
M O N D A Y , F E B R U A R Y 1 , 2 0 X X 17

18. L O G O * 2
This is the third and best out of the three
main logo’s I chose I think overall it feels
more fuller and I like it. It still has the big bold
‘Jckmre’ name and below the professional
title but I'm a big fan of the solar
system/moon logo above I think it adds to my
brand and uniqueness for it I like the more
rectangle design over the traditional box I
think this logo could be more fun and fitting
for thins like photography I think personally it
would co inside with my work and future
ongoing brand. However some may think it
has too much going on and people may not
like and think its not professional enough for
brand building.
M O N D A Y , F E B R U A R Y 1 , 2 0 X X 18

19. D E C I S I O N B E T W E E N D I G I TA L A N D
S K E T C H L O G O ’ S A N D W H Y ?
Sample
Footer
Text
• I think sketching has potential to be unique and be good for a innovative brand but I think
its smarter and I can do more with digital creation since I can create many logo’s in
minutes and adjust if needed with sketching it can and may be an issue. Also I have to
take in art skills compared to digital I think my art skills can mean the difference between
looking like a silly fun logo or a professional future branded logo. I think overall its better
for me to go down the route of digital creation and making logo’s through the internet
instead of sketching because of building on to a brand I want the logo to be neat, tidy and
overall professional because I need to build my brand and my logo is a big play in that so I
need it to be perfect so going with digital creation for my logo is the right brand for
something I'm trying to build upon.
M O N D A Y , F E B R U A R Y 1 , 2 0 X X 19