Online Strategies And Tools For Success Hampton Roads
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Online Strategies And Tools For Success Hampton Roads
- 1. Online Strategies and Tools for Success Jocelyn Harmon Director of Sales and Marketing NPower Greater DC Region [email_address]
- 5. Who should do it?
- 20. 4 things to remember
- 21. 1. The Internet is leveling the playing field for nonprofits. Now even the smallest groups have the opportunity to talk and be heard.
- 22. 2. Your audience isn’t (just) listening to you. They’re listening to what their friends say about you.
- 23. 3. Online marketing tools are easy for people to cut and paste and pass on. This “viral activity” can lead to an exponential increase in donations, participation, and sales for the smart charity.
- 24. 4. You need sound strategy to succeed online. This means, in part, having an authentic voice and engaging stakeholders in real conversations.