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Social CRM

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Social CRM is customer relationship management fostered by communication with customers through social networking sites, such as Twitter and Facebook. This presentation gives a basic idea about the importance of SCRM.

Publicada em: Marketing
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Social CRM

  1. 1. Social CRM is customer relationship management fostered by communication with customers through social networking sites, such as Twitter and Facebook. Social CRM is - • First a strategy • A back-end process and system for managing customer relationships and data • Different things to different organizations • Component of developing a social or collaborative business • 360º View Brand conversations
  2. 2. • A business -- or even a customer -- creates a fan page for your company or product in Facebook. • A business can quickly get information out to users. • A business can follow conversations about its brand for real-time market data and feedback. • A customer can easily tell a company/everyone else, about their experiences with the company. • A business can respond very quickly to negative feedback, attend to customer problems and maintain, regain or rebuild customer confidence. • A customer can use social networking sites to offer ideas for future products or tweaks to current ones. Social CRM in Action
  3. 3. https://www.facebook.com/jobin.george.7370 https://twitter.com/J0BNG3ORG3 https://in.linkedin.com/in/jobin7j7

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