2. Joaquin Alonzo, the youngest brother of 6 siblings, was in raised in
a little town, Brownwood, Texas, which he became very
competitive in gaming and tennis. Here, he was able to hone his
passion for gaming and promotion. Right after high school
graduation, Joaquin had some hardships where it made going to
college diPcult. After a couple years, Joaquin was in a better
position to go to college and pursue a Digital Marketing degree at
Full Sail. Here, Joaquin obtains the knowledge and skills to market
online which he is passion for video games.
IDENTITY
3. PROFESSION
Potential Job Titles:
• Marketing Managers
• Advertising and Promotional Managers
• Social Media Managers
Entertainer Archetype- To have a good
time and bring real entertainment to
gamers. Bringing viewers and gamers a
like to explore and play in a new world
endlessly.
Digital Marketing for Gaming Studio Organizations
4. • DEMOGRAPHICS: 50% White Male,
80% are 25-40. College-Educated, and
located in California
• PSYCHOGRAPHICS: Enjoys gaming.
They like going out with co-workers,
and watching streams
• IDEAL AUDIENCE MEMBERS: Aaron
Poronoff, Blizzard. Kristen Binns,
Blizzard.
Recruiters & Hiring Managers at Blizzard, Infinity Ward, and the Coalition
TARGET AUDIENCE
5. GOALS
Short Term: (Immediately After Graduation, 2021)
• Land an entry-level marketing position at Infinity Ward.
‣Connect with, and send a follow up promotional email
to, 25 Infinity Ward team members on LinkedIn by
December 31, 2019.
Mid Term: (2025)
• Lead a successful digital marketing campaign aimed at a Call
of Duty game.
‣Expand year-over-year Call of Duty game attendance
by 30% nationwide by December 31, 2023.
Long Term: (2040)
• Establish a Marketing Company that helps aspiring studios
increase people to buy their game.
6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Social Media Marketing 60%
Adobe Creative Suite 50%
Time Management 90%
Customer Service 90%
SOFTHARD
CRM Software 10%
WordPress CMS 10%
Something 30%
Public Speaking 60%
SOFTHARD
7. I help professional gaming studios advertise new
games by entertaining American gamers through
digital media storytelling.
PROMISE
8. Credentials
Work Experience:
• 4 years of fast food management
• 2 years of delivery hospice medical equipment
Education:
• Digital Marketing, B.S., Full Sail University (Exp.
2021)
9. COMPETITION
Wendy Samuels
Industry Experience:
• Does not include work experience on
profile; assumed to still be in school
Education:
• Current student enrolled in Digital Marketing B.S. at Full Sail
University
Leadership Experience:
• Doesn’t seem to have any
Skills and Proficiencies:
• Spanish
Joaquin Alonzo
Overall Online Presence:
• Less than 10 connections, banner image not yet customized,
amateur headshot, lack of details throughout profile, no
articles published,
• Grade: Poor, 10 out of 100
Industry Experience:
• 6 years of Microsoft Office
• 2 years of Adobe Pro Products
Education:
• Current student enrolled in Digital Marketing, B.S. at Full Sail
University
Leadership Experience:
• 4 years of management in fast food
Skills and Proficiencies:
• Microsoft Office
• Adobe Pro
• Wordpress
Overall Online Presence:
• Needs Work
• Grade: Poor, 10 out of 100
10. COMPETITION
Tracie Kalkbrenner
Industry Experience:
• ~13 years of marketing experience, 1 year
as a marketing manager at PBR
Education:
• Marketing, B.A.
• Sports & Exercise Management, M.A.
Noteworthy Experience:
• Entrepreneurship - President of promotions company for over 3
years with respectable clientele
• Entrepreneurship - Real estate company for nearly 6 years;
could be distracting attention from PBR work
Skills and Proficiencies:
• Ticket Sales - 25 endorsements
• Live Events - 20 endorsements
• Event Planning - 17 endorsements
Joaquin Alonzo
Overall Online Presence:
• 500+ connections, banner image not yet customized, polished
headshot, detailed profile summaries, two recommendations,
notable volunteer work, URL not yet customized, premium
membership
• Grade: Good, 70 out of 100
Industry Experience:
• 2 years of Adobe Pro Products
• 6 years of Microsoft Office
Education:
• Current student enrolled in Digital Marketing, B.S. at Full Sail
University
Leadership Experience:
• 4 years of Fast Food Management
Skills and Proficiencies:
• Microsoft Office
• Adobe Pro Products
• Wordpress
Overall Online Presence:
• Needs work,
• Grade: Poor, 28 out of 100
11. BRAND POSITION
Fun, dedication, and the spirit of tennis in the gaming
community by marketing new games that leave you
SWAGGED OUT.
JOAQUIN “SWAGGED-OUT” ALONZO
Joaquin earned this nickname by
showing oZ in tennis matches and
evaluating his teammates to a new
level
12. NETWORKING & MARKETING
Industry Events & Organizations
• 2019 Game Industry Conference
‣ October 17, 2019
• Electronic Sports Gaming Summit 2019
‣ October 22, 2019- Biggest gaming conventions in Southeast
Asia
• GamesSoundCon
‣ October 29, 2019 - California
Digital Marketing
• Primary Content: est. podcast called “Swagged-Out Stories”; 15 min.
episodes telling personal stories of conventions; 1 episode per week
• Primary Tools: Twitter and LinkIn - promote podcast through 30 sec.
promo videos; LinkedIn - network with industry pros and publish
monthly articles highlighting some of the podcast stories
• Website: Full Sail digital portfolio site to showcase school work; use
blog to showcase digital marketing knowledge and embed podcast
episodes
13. PROFESSIONAL DEVELOPMENT
Mentor
• Seeking senior-level marketing pro with at least 25 yrs of
experience in digital marketing industry; Has played Tennis
and Is coaching Jan. 2020
Formal Education
• Complete Digital Marketing, B.S. by expected graduation date in
2021
Technical Skills
• Set up free HubSpot CRM; complete all CRM courses through
HubSpot Academy, Jan. 2020
• SEO Foundations - Lynda.com, Mar 2020
• WordPress 5 Essential Training - Lynda.com, May 2020
Soft Skills
• Writing Formal Business Letters & Emails - Lynda.com, Sept.
2019
• Business Writing Principles - Lynda.com, Oct. 2019
• Join local Toastmasters Club and regularly attend monthly
events, starting Oct. 2019
• Impromptu Speaking - Lynda.com, Nov. 2019
14. Joaquin Alonzo
You know, most games have a hard
time launching their games recently?
Well what I do is to inspire American gamers
through visual storytelling and advertising to play video
games everywhere. In fact, while at college, I have a
podcast that exemplifies gaming studios and how they
advertise their new releases and past classics.
“
15. REFERENCES
Kalkbrenner, T. (2019). Tracie Kalkbrenner LinkedIn Profile.
Retrieved April 14, 2019, from https://www.linkedin.com/in/
tracie-kalkbrenner-5113503/
ONETOnLine.org. (2019). Summary Report for: 11-2021.00-
Marketing Managers Retrieved Sept 22 2019, from https://
www.onetonline.org/link/summary/11-2021.00
Infinity Ward. (2019). Infinity Ward LinkedIn Profile Retrieved
from September 22, 2019, from
https://www.linkedin.com/company/infinity-ward/people/
Blizzard Entertainment (2019). Blizzard Entertainment LinkIn
Profile Retrieved from September 22, 2019,
https://www.linkedin.com/company/blizzard-entertainment/
Samuels, W. (2019). Wendy Samuels LinkedIn Profile
Retrieved from Sept 22, 2019 at
https://www.linkedin.com/in/wendysamuels/
gamesindustry.biz (2019). 2019 Game Industry Conference.
Retrieved Sept 22, 2019, from
https://www.gamesindustry.biz/network/events/1757
gamesindustry.biz (2019). ESGS 2019. Retrieved Sept 22,
2019, from https://www.gamesindustry.biz/network/events/1793
gamesindustry.biz (2019). GameSoundCon 2019. Retrieved
Sept 22, 2019, from
https://www.gamesindustry.biz/network/events/1792
