Mass media Refers
to channels of
information that
involves transmitting
information in some
way, shape or form to
large numbers of
people.

MASS MEDIA AND MEDIA EFFECT
MEDIA
EFFECT Media effect are intended or
unintended consequences of what
mass media does(Denis McQuail ,
2010)

State of media
exposure,
specifically to
television, shapes
our social reality by
giving us distorted
view on the amount
of violence and risk
in the world.
CULTIVATION OF THEORY
(George Gerbner)

AGENDA- SETTING THEORY
(Lippmann/ McCombs and Shaw)
- Process whereby the mass
media determine what we
think and worry about
-Public reacts not to actual
events but to the pictures in
our head, created by media

The model tries to understand
how the population is
manipulated, ang how the social
,economic, political attitude are
fashioned un the minds of people
through propaganda
PROPAGANDA MODEL OF MEDIA CONTROL
(HERMAN & CHOMSKY)