mang inasal advertisemnet

1. Mang Inasal is the leading Pinoy branded outlet in the
country, with its strong portfolio of Chicken Inasal, Pork
BBQ, Halo Halo, and Palabok. Variations in the menu are
constantly being developed to meet the discriminating
demands of its growing customer base.

2. INTRODUCTION
Background of the study
-It all started with a Vision. Edgar “Injap” Sia, at the age of twenty six, grabbed the opportunity to lease a 250 square meter space at the Robinson’s Mall Carpark-Iloilo
in December 2003.
It was there that Mang Inasal, Hiligaynon for Mr. Barbeque, was born.
Early on, he learned the importance of following your instincts, taking risks, strategizing, negotiating, and motivating yourself and your people. He also knew that the
Filipino barbeque quick service restaurant category still had the potential for growth. He started a business that had the potential for nationwide expansion. With the
support of his family, he embarked on a journey that changed his life forever.
Mang Inasal's authentic fusion of traditional Filipino cuisine with the dine-in concept.
Famous for its native-style and “nuot-sarap” Chicken Inasal with its pioneering “unlimited rice”, Mang Inasal quickly won the hearts of its customers with its
distinctively Pinoy stamp-grilling and special marinade made out of local secret spices.
The restaurant was an instant success, opening close to thirty branches in just three years. By 2005, confident of the stability and brand recall of the business, he
opened Mang Inasal for franchising, concentrating his efforts in Visayas and Mindanao where Inasal is most popular. Franchise offers for Luzon soon followed.
The primary reason for Mang Inasal’s success is its wide array of Filipino comfort food, especially Chicken Inasal - with its distinct taste that Pinoys have grown and
continue to love.
By 2009, only six years after the first branch opened, Mang Inasal had a store network of one hundred stores.
Mang Inasal soon drew the attention of Jollibee Foods Corporation (JFC), the Philippines’ largest food service company and one of Asia’s most admired companies.
JFC acquired 100% share of Mang Inasal in April 2016.
Today, Mang Inasal is the leading Pinoy branded outlet in the country, with its strong portfolio of Chicken Inasal, Pork BBQ, Halo Halo, and Palabok. Variations in the
menu are constantly being developed to meet the discriminating demands of its growing customer base.
Mang Inasal has steadily grown ever since its acquisition, making it one of the fastest growing quick service restaurants in the country. To date, Mang Inasal has over
450 stores nationwide and counting.
The brand has garnered numerous awards over the years, including the Outstanding Fast Growing Local Food Company from the 19th Annual National Consumers
Awards in 2008, the Most Outstanding Quick Service Restaurant and Most Outstanding Chicken Inasal restaurant from the 2010 Dangal ng Bayan Awards, and the
Outstanding Filipino Franchise Award from the 2015 Franchise Excellence Awards.
Mang Inasal now lays the foundation for a new era of prosperity, moving forward to a horizon of possibilities as the brand continues its winning tradition of
excellence.

3. Statement of the Problem
In conducting our study, we search for a respondent and let him/her answer this set of question;
1.How do you manage your business?
*In order to manage a business you need to trust yourself first. If you trusted yourself its enough to
manage your business. Having your own business is not that easy, you need to train hard for you to
be successful.
*As a business owner, you should do the following:
Know your business.
Know the basics of business management.
Have the proper attitude.
Get adequate funding.
Manage your money effectively.
Manage your time efficiently.
Know how to manage people.
Satisfy your customers.
2.How can I hire qualified employees?
*Choose your employees carefully. Decide beforehand what you want them to do. Be specific. You
may need flexible employees who can shift from task to task as required. Interview and screen
applicants with care. Remember, good questions lead to good answers. The more you learn about
each applicant's experience and skills, the better prepared you are to make your decision.

4. Review of Related Literature
LITERATURE Research related to the consumer satisfaction
and behavior in the field of food industry has progress in
upcoming years and also measured the dimensions of
customer’s satisfaction. Customer satisfaction has
increased with the experience of that service in which they
involved. In restaurants industry the delivery of product has
become more imperative because customers are more
careful about their health and the restaurants
environments. In addition, this will evaluate the existing
literature and establish the identity of the gaps in the
literature, which will provide the framework on which this
research is based.

5. The Pursuit of Customer Satisfaction
• Customer Satisfaction has always been Mang Inasal’s priority. We
live the FSC philosophy by serving great Food, delivering excellent
Service, and maintaining Cleanliness and good store condition
every day.
• High-Quality Pinoy Products
• The variety of food that we serve is carefully developed to ensure
ingredients are secured from suppliers with equally high regards
to quality and safety. These are then prepared, cooked, and
served compliant to the highest standards that will surely make
each customer feel satisfied after every meal.
• Alagang Pinoy ServiceIt is our aim not just to deliver high-quality
meals but to serve the Alagang Pinoy way. We serve our
customers with puso - by always making them our first priority in
ways that connect to our customers.
• In Mang Inasal, FSC is our way of life. And it is the reason why we
are still in business today.

6. Mang Inasal- The Fast-food
Restaurant of the Philippines
ABM 3- APPLIED ECONOMICS
ILOCOS SUR POLYTECHNIC STAGE COLLEGE
Submitted to: MRS. GERALDINE G. GONZAGA (ABM 3
INSTRUCTOR)
Submitted by: LARRIENE SUMBAD
LLOYD RUIZ
CAZUNE VALDEZ