Updated Beauty & Marketing Portfolio

1. Jennifer Nguyen
Professional Portfolio

2. Bio
Jennifer’s passion for the cosmetics industries
has lead her to where she is today, a driven
entrepreneur. Originally from Minneapolis, MN
she graduated from Aveda Institute with licenses
in Esthetics & Massage Therapy. Determined to
further her career, she moved to California and
became a Merchandising Marketing Graduate
from The Fashion Institute of Design &
Merchandising.
Since then she’s became a well known
industry professional working for Neiman
Marcus, Nordstroms, Bloomingdale’s, and
Macy’s for such brands as: MAC, Lancôme, Yves
Saint Laurent, Shiseido, Fusion Beauty, & 92
other fragrance brands. As an account
coordinator, she oversees 9 Sephora stores. As a
makeup artist in Southern California, she has
worked on movies sets, Comic-Con, & various
fitness magazines. Other works include being a
spokesperson beauty trend shows/expos & private
consulting for beauty startups. Her work can also
been seen on written articles for
Artsnfashion.com.
Jennifer hopes to one day share her knowledge
and passion for the cosmetics industries to others.

3. Jennifer Nguyen
Jnguye9@yahoo.com
Dear Future Prospect Employer,
I am writing in response to your cosmetics position. The position requirements
and my skills are a perfect match as I have had experience in working in the
beauty industry for 10+ years; I graduated from the Fashion Institute of Design &
Merchandising as a marketing major, and also graduated from the Aveda Institute
for Esthetics and Massage Therapy. I am currently working for Bloomingdale’s
cosmetics, designing their marketing as well as overseeing sales/training as a
beauty rep. I was an account coordinator for AmorePacific, overseeing 9 Sephora
stores in San Francisco, and have worked for Sephora corporate. My other
experiences include working as a makeup artist for big retailers (Nordstrom,
Bloomingdales, Macy’s and Neiman Marcus) and various magazines, ads and
movies. Other lines I have worked with are MAC, Lancôme, Laura Mercier, Yves
Saint Laurent, and 92 other fragrance brands. My marketing/blogging experience
also includes interning for ArtsnFashion.com, in which I attend fashion shows,
research trends, and write articles and blogs. In my free time, I also help design
and consult cosmetics startups.
As you’ll see on my enclosed resume, I have the educational background and
some experience in which you are searching; I have great leadership, motivations,
and teaching skills as well as knowledge in Social Media, Microsoft Office, Excel,
iWork, Adobe Photoshops, some CAD software and Google Doc. In addition, I
have taken many classes such as Merchandise Allocation & Analysis, Trend
Forecasting, Brand Marketing & Image, Product Presentation, Business
Planning & Business Report, Entrepreneurship, Consumer Behaviors, &
Contemporary Business Strategy.
I am willing to learn quickly and in an efficient manner, organized, motivated and
determine to help bring success to the business, and would appreciate the
opportunity to contribute to your business; I hope to grow into a corporate
position. I can promise that meeting with me will not be a waste of your time.
Thank You,
Jennifer Nguyen
Enclosure

4. Jennifer Nguyen
San Diego, CA jnguye9@yahoo.com (858) 356-8007
S U M M A R Y
Highly driven, innovative, independent marketing, design & beauty professional with experience and skills in:
· 10+ Years’ Experience in Beauty Management &
Cosmetics Industries
· Esthetics, Massage Therapy, Cosmetics Certified
· Lead Artist/Vendor & Account Executive Assistant · Customer Service Oriented
· Project/Event Management & Training Professional · Microsoft Office Suite, iWork Proficient, basic
SharePoint & CAD Software
E D U C A T I O N
FIDM/Fashion Institute of Design & Merchandising, San Diego & Los Angeles, CA
Associate of Arts Degree, Merchandise Marketing June 2012
Courses included:
· Merchandise Allocation & Planning · Entrepreneurship
· Brand Marketing & Image · Consumer Behavior
· Product Presentation & Trend Forecasting · Management Concepts
Premiere Marketing Group Member: faculty recognition for academic excellence
Aveda Institute, Minneapolis, MI
Esthetics & Massage Therapy License June 2007
Student Council Member
W O R K E X P E R I E N C E
Bloomingdale’s, MACY”S INC., San Diego, CA
Bloomingdale’s Cosmetics, Fragrance, & Skincare Marketing & Sales Specialist 2013- Present
· Fragrance (Women’s, Men’s, & Skincare) Department Manager
· Cosmetics & Fragrance Marketing
· In charge of creating events, flyers, ads, social media campaign
· Negotiate with brand account executives, buyers, and planners
· Set up trainings for up and coming products
· Conduct and interview potential candidates
· Mentor new hires
· Plan and execute sales businesses based on daily, monthly, quarterly, seasonally
· Merchandise marketing (setting up visuals, laying out floor plans and fixtures, retail space real estates)
· Control logistics & manage inventories
· Study trends, forecasts, find the best fit and recommendations for target market
Jennifer Nguyen Cosmetics Artistry & Consulting
Freelance Makeup Artist & Beauty Business Consult Present
· Special Occasion Artistry, Bridal, Special Effects, Body Paint/Makeup
· Rx Smart Gear
· Men’s & Women’s Health & Fitness Magazine
· Compound Solutions: Teacrine Supplements
· Comic-Con Cosplay & Special Effects Makeup
· Brush Girl for 300; Rise Of An Empire, Warner Bros.
· Guest Speaker/Judge at Fashion Institute of Design & Merchandising Entrepreneur Class
· OzeaDerma (Neutrogena’s Suppliers) Consult
· The Jiu Jiteiro: The Jiu Jiteira (Women’s line) Consult
AMOREPACIFIC– AMOREPACIFIC, San Francisco, CA
AMOREPACIFIC Sales & Training Coordinator Oct. 2012 – April 2013
· Responsible for brand imaging & visual merchandising in 9 Sephora stores
· Train 100+ cast members and clients on luxury skincare
· Built and maintain retailer and vendor relationship

5. Lancôme – L’Oreal, San Diego, CA
Lancôme Cosmetics Vendor & Lead Makeup Artist Nov. 2010 – April 2013
Nordstrom, Bloomingdale’s, Macy’s, & Neiman Marcus
· Train & educate Beauty Representatives and customers on product’s features and benefits
· Company spokesperson for beauty trend shows & expos
· Responsible for reporting sales, maintaining testers, managing damaged stock reconciliation
· Contract Beauty Artist: Manage line in Beauty Representatives’ absence throughout Southern California
· Implement corporate visual merchandising directives at all assigned locations
· Build and maintain customer relationships as well as vendor and retailer relationships
Artsnfashion.com, San Diego, CA
Editorial Intern, Blogger & Writer Oct. 2011 - Jan. 2012
· Assisted with article design & layouts
· Participated in events: interviewed artists and designers, photographed event activities
· Assisted Marketing & Promotions team
· Published articles for Nikki K. Jewelry: Cosmopolitan, San Diego Theaters Reviews, & Artsnfashion.com
Nordstrom, San Diego, CA
Yves Saint Laurent Business Manager June 2008 – Oct. 2010
Lancôme & Shiseido Beauty Representative
Fusion Beauty Vendor
· Managed brands and employees
· Reported sales, managed inventory tracking & ordering, implemented and supervised events
· Provided excellent customer service with high retention rates; averaged $180.00 sales per hour
· Expertise with pre-sale events; $4,000.00 to $10,000.00 averages
· YSL Business Manager: responsible for over 60% annual increase
· Top Sales Performer: Lancôme’s Mascara Madness, exceeded $10,000.00
R E F E R E N C E S A V A I L A B L E U P O N R E Q U E S T
Link to Professional Portfolio: http://www.slideshare.net/Jnguye9/portfolio-13442149

6. Jennifer Nguyen’s Portfolio
Management
Merchandising
Marketing
Math & Buying
Other Recent Work

7. Management
The business administration courses are designed to prepare for the responsibilities,
skills and challenges required of today’s leaders. Emphasis is placed on how to be
proactive to changes in the marketplace, develop and implement strategies to
accomplish goals and exceed expectations in a team environment

8. Management must be able to plan,
lead, organized and control.
• Have great social skills, whether its
customer service to communicating
with employees.
• Understand the business inside &
outside.
• Able to lead, delegate, reprimand
where as needed, coach & motivate.

9. • Have goals & a plan to get there.
• Be able to cross over to human
resources.
• Deal with external & internal
conflict.
• Understand what is need legally &
financially to run a business.
• Recruit & hire.
• Be driven & be passionate.

10. Week Start: Dec. 04 2011
Manager: Jennifer Nguyen
Employee phone:619.688.8007
Name Sun. Mon. Tues. Wed. Thurs. Fri. Sat. Total
Therapist 1 830-430 11-700 1230-830 830-430 11-700 35
Therapist 2 11-700 12-830 830-430 830-430 12-830 35
Therapist 3 12-830 830-430 12-830 11-700 830-430 35
Therapist 4 10-400 1-700 230-830 230-830 10-400 30
Therapist 5 230-830 1-700 10-400 10-400 230-830 30
Esthetician 1 830-430 11-700 1230-830 830-430 11-700 35
Esthetician 2 11-700 12-830 830-430 830-430 12-830 35
Esthetician 3 12-830 830-430 12-830 11-700 830-430 35
Esthetician 4 10-400 1-700 230-830 230-830 10-400 30
Esthetician 5 230-830 1-700 10-400 10-400 230-830 30
Spa/Desk 1 830-430 11-700 1230-830 830-430 11-700 35
Spa/Desk 2 11-700 12-830 830-430 830-430 12-830 35
Spa/Desk 3 12-830 830-430 12-830 11-700 830-430 35
Spa/Desk 4 10-400 1-700 230-830 230-830 10-400 30
Spa/Desk 5 230-830 1-700 10-400 10-400 230-830 30
Manager Signature Date
Note: All Massage Therapist, Esthetician, & Spa Attendant/Font Desk must take an hr. lunch so please schedulet your appointments accordingly
Weekly Time Sheet
The Bathhouse Spa
San Diego, Ca

12. Merchandising
The courses and projects provided an opportunity to understand the
trends that predict consumer buying patterns, and how a variety of
strategic decisions separate your organization from the competition.

13. Trend Report
Forever Young – Not just a trend
but a lifestyle. Staying young not
only effects the beauty industries
or what is on the outside/exterior
but it also effects the way we
work, play, eat, and live, etc.
To the west coast to east coast,medical treatment in spa likeatmosphere are rapidly increasing.It offers plastic surgery, Botox,facials, laser treatments, peels, tobraces, veneers, to cellulite
treatments, etc. anything to alteraging. Why go to a doctors officewhen you can get the doctors toreally pamper you or why go toany ordinary spa when you can geta high grade treatment from aprofessional?
The Street Report
The Shopping Report
• Location: Whole Foods Market
– La Jolla, California
• A Specialty store selling the
highest quality of natural and
organic products so consumers
can live a longer healthier life.
• Brand Positioning Statement –
“To those innovators who are
going green, Whole Foods
Market Inc. is the leader in
organics groceries that
provides a healthier diet, a
healthier lifestyle, a healthier
you.”

14. Media & Entertainment Technology & Gadgets
Spirituality & Wellness Food & Beverage

15. Entrepreneurship – Creating a
business, understanding the how the
business run (externally, internally,
legally, and financially), location, target
market, marketing, and what makes it
stand out from competitors.

16. “MOVIES MEETS LUXURY
MEETS INNOVATIONS”
“At LuxeFilm, our mission is to present highly
exceptional movie and dining experiences for
each patron. A night out should not just be any
ordinary night out, but a fabulous one even at
the movies. From the latest technology, to the
gourmet dining, and to the highest level of
customer service, it is our goal to make each
customer feel like a celebrity as they walk down
our red carpet.”

17. * Please see attached final for thorough business plan

18. Marketing
The target market for a given retail/business environment is
researched and the appropriate marketing and branding strategies
are developed to ensure success in a competitive marketplace.

19. Our Apparel Our Art About Us
7051 Friars Rd. San Diego, CA 92108 (619)123-ARTS
COPYRIGHT @ 2011

20. • Hoodies
The Must Needed
• Shirts
The Basics
• Pants/Jeans
The Essentials
• Shoes
The Must Have
•Click Here
Cart
•Click HereCheck
Out
*Click for
more detail
and enlarge.
7051 Friars Rd. San Diego, CA 92108 (619)123-ARTS
COPYRIGHT @ 2011

21. @2010 – Superhero’s – Nintendo
Bros.
@ 2011 – Dunny by Japanese
Art
7051 Friars Rd. San Diego, CA 92108 (619)123-ARTS
COPYRIGHT @ 2011
@ 2010 – Batman
by Maiko K.
Music Mix – Dj School@2011 – Tree Fixture by
Element Designs

22. !"#"$"%"%"#"""&"' "( "#")"*"( "%"
To reflect the culture of the brand, the window displays combines the
urban scenery with street fashion and art. The display itself is an
interactive artwork attracting its target market of tween boys.

23. Wall Elevation Floor Plan

24. Math & Buying
The buying strategies are the analytical process that trains in the
planning, purchasing and allocation of merchandise, along with the
technical knowledge required by today’s fashion leaders

25. Plan & Control
Developed a complete seasonal
merchandising plan
incorporating a customer profile,
an assortment plan and financial
plan with gross margin
projection

26. OPERATING STATEMENT
% OF
RETAIL REDUCTIONS: RETAIL $ NET SALES
1.)NET SALES 351.9$
2.)MARKDOWNS 211.2$ 60.0%
3.)EMPLOYEE DISCOUNT 9.9$ 2.8%
4.)SHORTAGE 7.4$ 2.1%
5.)TOTAL RETAIL REDUCUCTIONS 580.3$ 164.9%
COST $ RETAIL $ MARKUP % COMPLIMENT %
6.)BEGINNING STOCK 368.7$ 899.2$ 59.0% 41.0%
7.)NET PURCHASES 21.3$ 55.4$ 61.5% 38.5%
8.)TOTAL STOCK 390.0$ 954.60$ 40.9% 59.1%
9.)ENDING STOCK 221.35$ 374.3$ 40.9% 59.1%
% OF
COST NET SALES
10.)TOTAL STOCK @COST 390.0$
11.)FREIGHT 8.8$ 2.5%
12.)TOTAL COST 398.8$
13.)ENDING STOCK @COST 221.4$
14.)WORKROOM 4.2$ 1.2%
15.)COST OF GOODS SOLD 181.7$ 51.6%
16.)GROSS PROFIT 170.2$ 48.4%
17.)CASH DISCOUNT 10.6$ 3.0%
18.)GROSS MARGIN 180.8$ 51.4%
% OF
EXPENSES: COST NET SALES
19.)SALES PROMOTION 15.8$ 4.5%
20.)PERSONNEL 51.0$ 14.5%
21.)MERCHANDISING 24.6$ 7.0%
22.)DISTRIBUTION/SUPPORT 12.3$ 3.5%
23.)INDIRECT EXPENSES 19.4$ 5.5%
24.)TOTAL EXPENSES 123.2$ 35.0%
25.)TOTAL PROFIT OR LOSS 57.6$ 16.4%

27. MRCH2200 – Departmental Analysis
Name: Jennifer Nguyen
E-mail Address: Jnguye9@yahoo.com
Date Submitted: 04/11/11
COMPANY NORDSTROM’S
DEPT Brass Plum (BP – Juniors Dept.)
SEASON SPRING YEAR 2011
CLASS 1 Price
Points
$18.00 $24.00 $28.00 $34.00 $38.00
Tanks/Tops % To
Total
5% 10% 15% 35% 35%
35% Sizes XXS-XS S M L
% To
Total
30% 30% 25% 15%
Colors Black Ivory/
White
Yellow/
Orange
Blue Lavender/
Purple
Print
% To
Total
20% 15% 10% 10% 10% 35%
CLASS 2 Price
Points
$48.00 $52.00 $54.00 $58.00
Outerwear % To
Total
15% 15% 50% 20%
25% Sizes XXS-XS S M L
% To
Total
20% 30% 30% 20%
Colors Ivory Black Gray Khaki Blue Green
% To
Total
25% 25% 20% 20% 5% 5%
CLASS 3 Price
Points
$38.00 $48.00 $58.00 $68.00 $78.00
Denim % To
Total
10% 30% 10% 20% 10%
25% Sizes XXS-XS
00-1
S
3-5
M
7-9
L
11-13
XL
15-17
% To
Total
25% 30% 20% 15% 10%
Colors Bootcut Skinny Flare Straight Crop
% To
Total
35% 25% 20% 5% 15%
CLASS 4 Price
Points
$24.00 $26.00 $28.00 $38.00 $44.00
Skirts/Shorts % To
Total
12% 30% 10% 18% 30%
15% Sizes XXS-XS
00-1
S
3-5
M
7-9
L
11-13
XL
15-17
% To
Total
20% 25% 20% 20% 15%
Colors Black Denim White Prints
% To
Total
20% 35% 15% 30%

28. B.P Juniors Dept.
Plan - This Year Class: Tanks/Tops 35% Average Retail: $28.40
Plan FEB MAR APR MAY JUN JUL TOTAL
Beg. Month Stock $17.3 $27.8 $43.0 $83.5 $98.7 $104.1 $374.3
Sales $5.6 $8.2 $14.8 $27.8 $35.2 $31.5 $123.2
Markdowns $3.3 $4.9 $8.9 $16.7 $21.1 $18.9 $73.9
Purchases $19.4 $28.3 $64.2 $59.7 $61.8 -$32.6 $200.9
Units To Buy 683 996 2261 2102 2176 -1148 7070
End Month Stock $27.8 $43.0 $83.5 $98.7 $104.1 $21.0 $378.1
Plan - This Year Class: Outerwear 25% Average Retail: $53
Plan FEB MAR APR MAY JUN JUL TOTAL
Beg. Month Stock $12.3 $19.8 $30.7 $59.6 $70.5 $74.3 $267.3
Sales $4.0 $5.8 $10.6 $19.9 $25.2 $22.5 $88.0
Markdowns $2.4 $3.5 $6.4 $11.9 $15.1 $13.5 $52.8
Purchases $13.9 $20.2 $45.8 $42.7 $44.1 -$23.3 $143.5
Units To Buy 262 381 864 806 832 -440 2706
End Month Stock $19.8 $30.7 $59.6 $70.5 $74.3 $15.0 $270.0
Plan - This Year Class: Denim 25% Average Retail: $58
Plan FEB MAR APR MAY JUN JUL TOTAL
Beg. Month Stock $12.3 $19.8 $30.7 $59.6 $70.5 $74.3 $267.3
Sales $4.0 $5.8 $10.6 $19.9 $25.2 $22.5 $88.0
Markdowns $2.4 $3.5 $6.4 $11.9 $15.1 $13.5 $52.8
Purchases $13.9 $20.2 $45.8 $42.7 $44.1 -$23.3 $143.5
Units To Buy 240 348 790 736 760 -402 2472
End Month Stock $19.8 $30.7 $59.6 $70.5 $74.3 $15.0 $270.0
Plan - This Year Class: Skirts/Shorts 15% Average Retail: $32
Plan FEB MAR APR MAY JUN JUL TOTAL
Beg. Month Stock $7.4 $11.9 $18.4 $35.8 $42.3 $44.6 $160.4
Sales $2.4 $3.5 $6.4 $11.9 $15.1 $13.5 $52.8
Markdowns $1.4 $2.1 $3.8 $7.2 $9.1 $8.1 $31.7
Purchases $8.3 $12.1 $27.5 $25.6 $26.5 -$14.0 $86.1
Units To Buy 259 378 859 800 828 -438 2688
End Month Stock $11.9 $18.4 $35.8 $42.3 $44.6 $9.0 $162.0

29. Actual - Last Year
Plan Feb Mar April May June July Total Actual Markdown
Beg. Month Stock $46.5 $74.8 $116.0 $225.0 $266.0 $120.0 $848.3 $ %
STS Ratio 3.1 3.4 2.9 3.0 2.8 3.0 $172.2 60.0%
Sales $15.0 $22.0 $40.0 $75.0 $95.0 $40.0 $287.0 Sales Changes
Sales % Total 5.2% 7.7% 13.9% 26.1% 33.1% 13.9% 6%
Markdowns $9.0 $13.2 $24.0 $45.0 $57.0 $24.0 $172.2 Average Stock
Markdown % Total 5.2% 7.7% 13.9% 26.1% 33.1% 13.9% PLN ACT
Purchases $52.3 $76.4 $173.0 $161.0 $6.0 $2.0 $19.0
End Month Stock $74.8 $116.0 $225.0 $266.0 $120.0 $58.0 $859.8 Turnover
PLN ACT
Future Sales Aug Sept Oct 15.1
$16.1 $18.9 $17.2 WOS/STS/FM
STS Ratio 3.6 PLN ACT
Plan - This Year
Plan Feb Mar April May June July Total Actual Markdown
Beg. Month Stock $49.3 $79.3 $123.0 $238.5 $282.0 $127.2 $899.2 $ %
STS Ratio 3.1 3.4 2.9 3.0 2.8 3.0 182.5$ 60.0%
Sales 15.9 23.3 42.4 79.5 100.7 42.4 304.2 Sales Changes
Sales % Total 5.2% 7.7% 13.9% 26.1% 33.1% 13.9% 6%
Markdowns $9.5 $14.0 $25.4 $47.7 $60.4 $25.4 $182.5 Average Stock
Markdown % Total 5.2% 7.7% 13.9% 26.1% 33.1% 13.9% PLN ACT
Purchases $55.4 $81.0 $183.4 $170.7 $6.4 $0.8 19.0$ $19.9
SIX-MONTH DOLLAR PLAN - Stock to Sales Ratio Method

30. Other Recent Work
Collections of articles written for magazines, makeup portfolio, and
other works…

31. Artsnfashion.com: Nikki K’s
Holiday Jewelry Party
Review
Tis’ The Season For A Little
Bing
By Jennifer Nguyen
As the holidays are among us, many of us are
visiting friends, attending holiday parties and buying gifts
for loved ones. Nicole Dabish, creator and owner of
Nikki K Jewelry has given us a present of both, a holiday
party and jewelries. Go a head and spoil yourself, after all
it is the season of giving.
We’ve
heard of purse parties, jean parties, and … I rather not
say. Having a jewelry party for a holiday party is a
great idea; combined with family and friends, wine
and food, music and some bling is surely to be a good
time. Although having done many private jewelry
parties/shows and having her business featured on
KUSI, on December 5th
Nikki K Holiday Jewelry
Party launched her new full line collection. Tables
where full jewelry displayed as well as picture frames
were used to creatively display these delicate pieces.
Many friends, family, customers, and buyers were
invited to the festivities, a bazaar for jewelry.
Jewelry like you never seen before, made of
semi precious gemstones, Swarovski crystals, and
fresh water pearls, wrapped in metal wires
and/or painted. Not only are they beautiful
but meaningful and magnet. Not magnet
where it’s to stick on your refrigerator but
it draws people in. Rose quartz are used to
symbolizes and attract love, just as jade is
to believe to bring money. Among her
jewelry you may also find the evil eye.
Honoring her Middle Eastern background,
the evil eye is a symbol to wear off evil.
The designs itself come from any bit of
inspiration that comes to mind; being
constantly surrounded by fashion and cosmetics it
came natural to the artist. Nicole works as one of the
account coordinators for Lancôme cosmetics and
designs her own dresses. In need of accessories to
match her outfits, Dabish ventured into making her
own jewelries. Having many people asking where did
she get her jewelries, she decided to make custom
designs for her clients. While some people knit she
makes jewelry. It’s more than a hobby it’s a passion.
Nikki K Jewelry has everything from
necklaces, bracelets, earrings, to hairpieces, crosses,
clutches, and belts. Items are adorned with feathers
and/or
crystal,
precious
gems, laced or leather, each handmade and time paid
with attention to the details. Nicole can customize
anything for anyone but with a personal twist. To get
a hold of these breathtaking pieces or throw have a
jewelry party contact Nicole directly at
Nkrikor27@yahoo.com. You can also check out her
Facebook page and see more of her designs at
www.facebook.com/nicoledabish.
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32. Artsnfashion.com: 6 Year Anniversary
Party – May Star Fashion Whore:
Masquerade Fashion Show
6 YEAR Anniversary Party: May
Star FASHION WHORE:
MASQUERADE + FASHION
SHOW By Jennifer Nguyen
May Star have done it again! If you haven’t been to
one of her fashion shows, events, and/or fabulous parties, you
are missing out. So of course a 6-year anniversary must one
to remember. Inspired by LA, May Star’s themed parties were
to migrate the fashion from LA to San Diego. Guests gathered
to celebrate arts, fashions, music, makeup and photography at
The Ruby Room on December 3rd,
and dressed for the
masquerade ball.
Music throughout the night kept the party going, beats provided by Tyler Randall,
and Carolina Aboumrad. An art show with art made especially for the night by Abel
Guzman Art, a well known artist in the art community who is known to get inspiration
from any and everything then just goes with the flow of whatever next comes to mind.
Also showing her artistic talent with drawings and paintings of
life size paper dolls on the runway was Christy Pepper
Dawson. To keep the models looking stunning the hair and
makeup were done by Kendal Sandoval hair artist, and makeup
from Indigo salon. To keep with the masquerade theme, the
hairs were inspired by spiral curls and vintage like updos with
a modern twist. Makeup was no different; smoky eyes made a
bold statement while the cat eyes created pin up like fashion.
All hair and makeup brought you back in time. Of course no
fashion festivities are complete with the long awaited fashion
show.
Some of the designers featured were Paul Rico,
Rebecca Potts, Nicole Winters, Alyssa Mansfield, Nikki
Lipstick and Cecyy Torres. Alyssa Mansfield started off
the night creating the fitting theme for the ball a baroque
Venetian style with a modern edge. Models strutted down
the catwalk with masquerade mask uniquely painted on
their faces to go with their ensembles. Rebecca Potts
showcased her day to club wear dresses. Moving on
Cecyy Torres dresses walked on; you could tell her
Spanish background has greatly influenced her designs.
Each delicate piece felt as if you were in Spain watching a
flamingo dancer or bull fight. The colors were vibrant and
contrasting, such as red mixed in with black leather, to a
leopard print skirt that it all came together looking
exquisitely beautiful. Another designer Paul Ricco came on
soon after showing his day wear to club wear, casual to
fashionable. Least but not least was Nikki Lipstick. Love
her outspoken say what’s on your mind fashion. Colorful
yet dark, and her fashion surely is making a statement. No
Nikki Lipstick isn’t ashamed, she doesn’t apologize for her
fashion!
Bravo May Star as she takes a bow. Models rocked the runways wearing fashion
as an art. The music kept going as the drinks kept flowing. Until next time May Star, you
truly out did yourself.

33. Life As A
Cosmetics
Entrepreneur
• Avg. SPH - $180
• One of the consistent top sellers
• Avg. Presale - $4,000+
• Nordstrom, Neiman Marcus,
Bloomingdales, & Macy’s
• As a Business Manager for Yves
Saint Laurent Nordstrom UTC,
business up 60% for the year
• #1 Lancôme Counter in the
nation – North County Fair
Nordstrom for Mascara
Madness w/ $10,000+ in sales

37. Beards & Brews
I helped created this event & flyer, bringing in local
businesses & breweries for a charitable cause, thus
creating community outreach for Bloomingdale’s.

38. Rx Smart Gear

39. Makeovers

40. Thank You