Livestreaming is expected to grow substantially between 2016 and 2021, increasing from 82% of internet users in 2016 to 80% in 2021. As of November 2016, 34.7% of livestreaming viewers were ages 19-29, 30.2% were ages 10-18, 21.9% were ages 30-39, and 13.5% were ages 40-49. The most popular livestreaming categories were gaming at 44.5%, entertainment shows at 35%, and sports at 15.8%.