The document discusses using a blog as the central hub or "home base" for one's online community and presence. It recommends establishing a blog to gain search engine traffic and show a willingness to share content. The blog should then link out to other social media profiles on YouTube, LinkedIn, Twitter, and Facebook to further engage one's community across different platforms. While rules on platforms like Facebook can change frequently, a blog provides a community that one fully owns and controls.

1. USING YOUR BLOG AS YOUR
HOME BASE
Jim Raffel – CEO ColorMetrix and Blogger at Jim Raffel.com
Stories and Inspiration, small businessCEO style.

2. Build an online home base
The Goal

3. The Goal
 A community you own and control
 Not in the manipulative sense
 As in not Facebook where the rules
can and do change almost daily

4. Social Media Outposts
Confusing – Right?

5. Social Media & Community Universe
Your
Blog
YouTube
Linkedin
TwitterFaceBook
Email
Marketing

6. Your Blog – The Community
 The home base
 Search engine traffic
 Shows your willingness to share

7. Blogging Tips
 Just start writing
 Can refine purpose and message as you go
 Aim for publishing once a day

8. Linkedin – Think Corporate
 Take time setting up a profile
 Wait to add connections
 Add a picture early in the process
 Linkedin is your resume

9. Linkedin Tips
 Write five recommendations for other
 Share your blog posts
 Don’t share yourTwitter stream

10. YouTube – Video Works
 Setup a profile
 Shoot and share some video
 Video is coming on strong
 Smart Phone/Mobile Devices viewing

11. YouTube Tips
 Shoot for fun
 Don’t try for professional
 Be candid and spontaneous
 If your competitors aren’t why not be first?

12. Twitter – Engagement
 Your profile matters
 Follow those you find interesting
 Engage them
 Share great content
 Listen, talk, listen some more
 It’s a conversation

13. Twitter Tips
 Be yourself
 Engaging vs. broadcasting
 Link to your blog
 Share your posts multiple times a day

14. Facebook
 A different animal
 Can be useful for business
 I am selective in who I will add as a friend
 The rules change…..a lot and frequently
 Be cautious with eggs you put in this basket

15. Facebook Tips
 Get in there
 See what works for you
 Share your posts with friends

16. Email marketing
 Still works – better than ever
 Should drive traffic to your blog
 One message at a time
 Share more than you sell

17. Email marketing tips
 Look at your inbox
 Model the successful campaigns of others
 Write unique content for newsletters
 Don’t include full blog posts - teasers

18. Your Community
Your
Blog
YouTube
Linkedin
TwitterFaceBook
Email
Marketing

19. As Your Community Grows
 Blog Comments
 Posts via RSS/email signup
 Newsletter signup
 Contact page
 About page
 Public speaking page

20. 7 Things Blogging Does
 Mitch Joel
 1. CriticalThinking
 2. Ideation
 3.Tinkering
 4. Relationships
 5. Business
 6. Sharing
 7. ExhaustValve

21. Finding Jim Raffel
 http://JimRaffel.com
 Twitter: @raffel
 jim@jimraffel.com
 http://ColorMetrix.com
 Twitter @ColorMetrix
 raffelj@colormetrix.com
 Cell Phone: 414-732-6954