In the new digital environment, live streaming has become the most efficient, inexpensive, and engaging way to communicate with your employees, investors, customers, or market.

1. Last year saw the
launch of new
platforms that allow
you to stream live
video in exciting
new ways, and the
technology is
becoming more
widespread than
ever.
If implemented
correctly, live video
content can have a
tremendous impact
on your business by
helping you expand,
achieve your goals
and cut costs.
“1.8M words:
that’s the value of one
minute of video”,
Dr. James McQuivey of Forrester
Research.
Why
Your Company
Should be
Live Streaming.
Q1 2017

2. Affordable
By using state of the art
production techniques, you
can now deliver a program
that looks like tv, not a dull
video conference, at a fraction
of what it used to take.
It’s not enough to just stream.
You have to engage.
Not only can you afford to connect to the world.
But even better, you can afford to engage.
Why Your Company Should be Live Streaming.
“Video quality is the
most important
factor for 67%
of viewers when
watching a
livestream
broadcast”
Aberdeen

3. Engage your Audience
By allowing you to see people’s faces and
hear what they are saying in real-time,
live streaming adds a human touch to
digital communication methods that are
mostly disembodied.
A live broadcast gives you the opportunity
to ask and answer questions, converse
with your audience and administer tools
to gain helpful information. Not only are
viewers more invested than conventional
web video, but it’s easier to interact with
them during a live stream.
Why Your Company Should be Live Streaming.
“Live video is
the ultimate form
of engagement.”
Brian Tong, Host/Editor, CNET

4. Companies can replace or
significantly reduce the expense
associated with some or most of
their major meetings by
broadcasting to their audience
instead of requiring them to travel
long distances.
Logistics become much easier
allowing the companies’ event
planner to focus on making the
experience engaging, not trying to
figure out where you’re going to
find 8 more rooms.
Why Your Company Should be Live Streaming.
Besides, less travel also means a lighter carbon footprint. : )
Cost Savings &
Increased Productivity

5. Employee Training
Live video is a tool that you can use to make sure that your employees all get the same training at
the same time. No need to bring in employees.
By employing live streaming for
training, you can also ensure
that your ideas are
communicated clearly and
effectively to all employees.
Streaming provides an
opportunity for your
employees to ask questions
and give feedback in an open
forum environment
Why Your Company Should be Live Streaming.
“Live video is the next best thing to face-to-
face conversation.” Max Altschuler, CEO, Sales Hacker

6. Thought Leadership
Hosting live streamed seminars and conferences
is a great way to show your industry that you
know what you are about and you
are not afraid to show it!
Why Your Company Should be Live Streaming.
Broadcasting content that
is relevant and timely to your
industry will create awareness and
if done well, will drive traffic and
help your marketing team establish
a foothold in social media.
“59%of executives would
rather watch a video than read
text.” – Forbes Magazine

7. Marketing/Sales
Face to face time with prospects and clients
allows businesses to humanize themselves
and connect with their audience. You can
more effectively tell your brand’s “story.”
Tools like social media chat, Q & A sessions,
polls, and surveys, can all be used during
the event to deepen engagement and
gather data on your viewers.
This also provides you the luxury of having
all your viewers in one place to take polls and
surveys. From this and other information
gathered during the event you gain a better
understanding of viewer habits creating
an increase in lead generation.
Why Your Company Should be Live Streaming.
“Live video is outpacing the growth of other
types of online video, with a 113%
increase in ad growth yearly.” Yahoo 2016

8. A sales product launch is a great example of how
powerful an experience live streaming can be.
Not only will you reach a much broader, worldwide
audience but you’ll also do the most important thing.
You’ll engage them.
Another beneficial aspect to broadcasting
your product launch will be the rich
online experience including:
• Audience Chat
• Special Discounts
• Expert Interviews
• Customer Polling
• Visitor Analytics
Why Your Company Should be Live Streaming.
Product Launch
“80%of audiences would
rather watch live video from a
brand than read a blog”
NY Magazine Survey