Don't underestimate the power of Marketing. It's essential to an effective sales staff.

1. MARKETING
IS YOUR
@JimMacLeod
STARTING PITCHER

2. We’ve all seen the stat ...

3. http://marketeer.kapost.com/the-new-role-of-the-marketer/#ixzz3RZHCR6ba
SiriusDecisions estimates that the buyer’s journey is
by the time a sales person is contacted.
70%complete

4. in baseball,
the starting pitcher gets most of
the attention and star treatment.

5. Because everyone knows you can’t win
without great starting pitching.

6. Yet, on average, they pitch less than
64% of the beginning of the game.
http://metsblog.com/metsblog/ready-to-post-infographic-starting-pitchers-aver-
age-innings-continue-to-decline-in-mlb/

7. So if Marketing is doing 70% of the
sales job ...

8. and starting pitchers are only doing
64% of the team job ...

9. why doesn’t Marketing get the
attention and resources it needs?

10. Baseball wins with starting pitching.
Sales wins with good Marketing.

11. Successful companies invest
in Marketing.

12. Does yours?

13. MARKETING
IS YOUR
STARTING PITCHER
JimMacLeod
Visual Marketer @JimMacLeod | JimMacLeod.com