By embracing social media, community events and digital patient education, you can greatly impact the referrals you receive.

1. Three Easy Ways to Increase
Patient Referrals
Grow Your Practice Organically
May, 2015

2.  With health systems in growth mode and gobbling up
the independent doctors, it is getting harder to
receive referrals as a smaller practice.
 Established referral relationships are ending because
the referring physician needs to keep patients in
network.
 The new healthcare guidelines are taking more of
your time.
Background

3.  There are some techniques to increase your organic
referrals that are easy to implement.
 Master Social Media
 Get Out into the Community
 Partner with a Digital Education Company
Overview

4.  Increase your practice’s exposure by utilizing
three main social media platforms
 Facebook
 Twitter
 Pinterest
 Post interesting content (written and/or
YouTube style video) on the diseases that
you treat and the products and services your
practice offers.
Master Social Media

5.  Create contests for FB likes or Twitter follows that
build your followers base.
 Increase exposure inside and outside your local area
 Become an expert in a narrowed sub-specialty
 Boosting your online presence will jump your
practice in Google and other search engine rankings
which are huge online lead generators.
Master Social Media

6.  Make people aware of your practice.
 Start speaking at local libraries, community centers, senior
centers, schools, chamber events, etc., getting your name
out into the community in a positive way.
 Use web services like Meetup and Eventbrite to promote
talks on the diseases or conditions that your practice treats.
 Combine with Social Media to promote the events and your
reach grows even larger.
Get Out into Community

7.  Explain all of the products and services that you offer
to your current patients.
 Most only know 3 or 4 of your dozen or more services.
 Inform current patients so they are better able to
refer to their families or talk to you about their issues.
 Promote in offices where you want to get referrals.
 Reach people who may need your services.
 Think PT’s marketing in orthopedic offices.
Partner with a Digital Patient
Education Company

8.  Halo Health International’s digital patient navigation/education
network provides customized information about your practice and
health system:
 Community and Individual Patient Care Programs
 Ancillary Service Providers
 Individual Office and Staff Specialties
 Key Initiatives on Preventative Health
 General Health and Wellness Information
 Speak directly to your patients and caregivers to give them options
for their care that keep them in your health system. This enables a
better continuity of care, more positive outcomes, and a higher per
patient revenue.
About Halo Health

9.  Each waiting area in your clinics, private offices, and specialty offices
will receive an education system that is focused on your services and
specialties.
 Halo Health will manage the equipment, installation, and content. We
only need access to the internet and an electrical outlet.
 Each system will cost about $125 per month to cover expenses,
eliminate advertisers and keep the network tailored to your needs.
 Each office has control over the subject matter minus the “core”
content about your health system (if applicable).
How Halo Health Works

10. Halo Health International is a full
service provider of custom
Digital Patient Education systems to
Healthcare Offices nationwide.
To learn more, contact Jim Cucinotta at
jim@haloheals.com or 856-520-8655.