If you don't have a thought through pricing strategy then it could be damaging your business. Is this a risk you're willing to take?

2. You know it don’t you? In the
pit of your stomach there’s a
knot that if it could talk
would be saying ’Damn fool,
you’re virtually giving this
stuff away!’ It speaks the
loudest at night and it races
to the forefront of your mind
when you’re making a sale.
It shows itself when you are staring
at an empty pot at the end of the
month and thinking ‘where did all
that go and where am I going to get
my piece of the cake from?’

3. As business owners we
think we know about pricing
but it’s rarely the case.
We need our pricing penny
to drop!
All too often people who
charge way too cheaply for
their services and products
assume that in a
competitive environment
they can do little or nothing
about it.
Nothing could be further
from the truth.

4. One of the fastest ways to
increase your profits is to
increase your prices. Simples!
Or is it? Well, yes, in fact it is
simple but often not easy.
Raising your prices can
sometimes release a fear of
the unknown and a fear of
rejection that keeps you from
moving forward.

5. I can remember in my first
business, that I have now
sold, feeling great angst when
I decided to increase my
prices…by £5!!!!
I held my breath as I reached
to answer the first telephone
enquiry, and guess what?
She didn’t bat an eyelid at my
new prices! Why would she,
she was getting what she
wanted and it was great
value!

6. It taught me some huge lessons that
raising prices doesn’t always lose
customers and not every customer
wants to buy the cheapest that is on
offer.
My business continued to put its
prices up regularly until we were the
most expensive around but we also
happened to be busier than we had
ever been!

7. Having a pricing strategy must be in the top
echelons of importance when it comes to
running a business or doing sales.
Without it, your business will not only
struggle to make profit but you will
struggle to grow to any degree. It really
isn’t rocket science…sometimes it’s a case
of just knowing how or having the words
to say.
The first cut is always the deepest but you
may be surprised at how sweet the
experience can be.

8. Remember - It's OKAY to
make money doing
what you love. You're
allowed to be
successful, charge more
than others in your
industry, and have a
wildly profitable
business.

9. There’s nothing worse than
getting your pricing wrong
and not having the right
profits.
The right pricing strategy will
move you from ‘stuck’ and
‘cheap’ to ‘awesome value’.
You’re in your business to
make a profit…don’t forget
that!

10. http://bit.ly/the18pricemistakes
18 Mistakes To Avoid When
Raising Your Prices

11. http://bit.ly/the18pricemistakes
18 Mistakes To Avoid When
Raising Your Prices

12. www.jillchitty.co.uk
grow@jillchitty.co.uk
https://uk.linkedin.com/in/jillchitty
https://www.facebook.com/Growunlimited
@jillchitty