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MIL-Blended-F2F-Lesson-4b.pptx

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MIL-Blended-F2F-Lesson-4b.pptx

  1. 1. Media and Information Literacy Prepared By: H UMS S 1 -D Teacher s Republic of the Philippines Region I Schools Division Office I Pangasinan Bayambang National High School Bayambang, Pangasinan Lesson 4: Evolution of Media from Traditional to New Media
  2. 2. LET’S BEGIN! This lesson will talk about the media development breakthrough within the human history. This lesson was designed for you to explore the evolution of media. You may be able to find out some technologies used throughout the history. You will be amazed on how people communicate with each other without using cellphones or any social media accounts.
  3. 3. Lesson No. 4 Lesson Title
  4. 4. TARGETS Learning Competencies:
  5. 5. Activity 1: Picture Analysis DO THIS! Direction: Analyze the picture and answer the succeeding question:
  6. 6. DO THIS! Are you familiar with the technologies that they used? What does the picture tell you? Explain your answer
  7. 7. DO THIS! Those are some of the technologies that they used for communication. It was difficult and complicated to communicate before. It was challenging and time consuming. With the development of technology, people of today receive new tools that make them work more efficient and effective.
  8. 8. Explore! 1. What are the technology used by people to communicate with each other, store information, and broadcast information across the different ages? 2. Differentiate Traditional Media from New Media. 3.How different media shaped the values and norms of people
  9. 9. Keep this in mind! Technology and the media are interwoven, and neither can be separated from contemporary society in most core and semi- peripheral nations. Media is a term that refers to all print, digital, and electronic means of communication. From the time the printing press was created (and even before), technology has influenced how and where information is shared. Today, it is impossible to discuss media and the ways societies communicate without addressing the fast-moving pace of technology change.
  10. 10. Keep this in mind! Technology creates media. The newspaper you bought is a form of media, as is the movie you streamed for family bonding, the web site you used to order product, the billboard you passed on the way on the street, and the magazine you read while you were waiting for it. Without technology, media would not exist, but remember, technology is more than just the media we are exposed to. In the coming future, there is no doubt that robots are going to play a large role in all aspects of our lives. (Photo courtesy of shay sowden/flickr)
  11. 11. Keep this in mind! Types of Media and Technology Traditional Media has a very broad exposure because it considers everyone, regardless of age, as its audience. New Media describes content available on- demand through the Internet.
  12. 12. Keep this in mind! DIFFERENCE BETWEEN TRADITIONAL AND NEW MEDIA
  13. 13. Keep this in mind! Examples of Traditional Media Examples of New Media  Television  Radio  Newspaper  Newsletter Other print publications  Website and Blogs  Streaming Audio and Video  Chat rooms  Email  Online Communities  Social Media and Sharing Platforms  Web Advertising  CD-ROM Media  Augmented Reality  Virtual Reality environments
  14. 14. Keep this in mind! How media and information has evolved throughout the history?
  15. 15. Keep this in mind! Different Media Ages 1. Pre-Industrial Age (Before 1700s); 2. Industrial Age (1700s-1930s); 3. Electronic Age (1930s-1980s); and 4. Information Age (1900s-2000s)
  16. 16. Keep this in mind! Media Ages Description Examples of Media 1. Pre-Industrial Age (Before 1700s) Clay tablets in Mesopotamia (2400 BC)  It is the period where people discovered fire, developed paper from plants, and forged weapons and tools with stone, bronze, copper and iron.  It is the time where there were no written accounts of history. Anything prior to the first written accounts of history is prehistoric. Cave paintings (35,000 BC) Clay tablets in Mesopotamia (2400 BC) Papyrus in Egypt (2500 BC) Acta Diurna in Rome (130 BC) Codex in the Mayan region (5th Century) Printing press using wood blocks (220 AD)
  17. 17. 17
  18. 18. Keep this in mind! Media Ages Description Examples of Media 2. Industrial Age (1700s-1930s) Telegraph  People used the power of steam, developed machine tools, established iron production, and the manufacturing of various products (including books through the printing press).  It was in this age where, oral and written forms of communication started. a. Printing press for mass production (19th century) b. Newspaper- The London Gazette (1640) c. Telegraph for long-distance communication d. Motion picture photography/projection (1890) e. Telephone (1876) f. Typewriter (1800) g. Commercial motion pictures (1913) h. Motion picture with sound (1926) i. Punch cards
  19. 19. 19
  20. 20. Keep this in mind! Media Ages Description Examples of Media 3. Electronic Age (1930s-1980s) Transistor  The invention of the transistor ushered in the electronic age. People harnessed the power of transistors that led to the transistor radio, electronic circuits, and the early computers. In this age, long distance communication became more efficient a. Transistor Radio b. Television (1941) c. Large electronic computers- i.e. EDSAC (1949) and UNIVAC 1 (1951) d. Mainframe computers - i.e. IBM 704 (1960) e. Personal computers - i.e. Hewlett-Packard 9100A (1968), Apple 1 (1976) f. OHP, LCD projectors
  21. 21. 21
  22. 22. Keep this in mind! Media Ages Description Examples of Media 4. Information Age (1900s-2000s)  In this age, the Internet paved the way for faster communication and the creation of the social network.  People advanced the use of microelectronics with the invention of personal computers, mobile devices, and wearable technology.  Voice, image, sound and data are digitalized. We are now living in the information age.  Web browsers i.e. Mosaic (1993), Internet Explorer (1995)  Blogs i.e. Blogspot (1999), LiveJournal (1999), Wordpress (2003)  Social networks i.e. Friendster (2002), Multiply (2003), Facebook (2004)  Microblogs i.e. Twitter (2006), Tumblr (2007)  Video - YouTube (2005)  Wearable technology  Video chat - i.e. Skype (2003), Google Hangouts (2013) Search Engines - Google (1996), Yahoo (1995)  Portable computers- laptops (1980), netbooks (2008), tablets (1993)
  23. 23. 23
  24. 24. Keep this in mind! How Different Media Shaped the Values and Norms of People?
  25. 25. Keep this in mind! The Following are Examples of Media and Their Effects to the Society a. Print Newspaper b. Television and Radio c. Film d. New Media
  26. 26. Keep this in mind! a. Print Newspaper Early forms of print media, found in ancient Rome, were hand-copied onto boards and carried around to keep the citizenry informed. With the invention of the printing press, the way that people shared ideas changed, as information could be mass produced and stored.
  27. 27. Keep this in mind! The invention of the telegraph, in the mid-1800s, changed print media almost as much as the printing press. Suddenly information could be transmitted in minutes. Telegraph Machine
  28. 28. Keep this in mind! With the invention and widespread use of television in the mid-twentieth century, newspaper circulation steadily dropped off, and in the 21st century, circulation has dropped further as more people turn to internet news sites and other forms of new media to stay informed.
  29. 29. Keep this in mind! This shift away from newspapers as a source of information has profound effects on societies. When the news is given to a large diverse conglomerate of people, it must maintain some level of broad-based reporting and balance in order to appeal to a broad audience and keep them subscribing.
  30. 30. Keep this in mind! Is print media more effective at conveying information? In recent study, Mangen, Walgermo, and Bronnick (2013) found that students who read on paper performed slightly better than those who read an e-book on an open-book reading comprehension exam of multiple-choice and short-answer questions. VS.
  31. 31. Keep this in mind! b. Television and Radio Radio programming obviously preceded television, but both shaped people’s lives in much the same way. In both cases, information (and entertainment) could be enjoyed at home, with a kind of immediacy and community that newspapers could not offer. Even though people were in their own homes, media allowed them to share these moments in real time.
  32. 32. Keep this in mind! c. Film Like television, early films were unifying for society: as people gathered in theaters to watch new releases, they would laugh, cry, and be scared together. Movies also act as time capsules or cultural touchstones for society. Movies illustrate society’s dreams, fears, and experiences.
  33. 33. Keep this in mind! d. New Media However, there is no guarantee that the information offered is accurate. In fact, the immediacy of new media coupled with the lack of oversight means we must be more careful than ever to ensure our news is coming from accurate sources. New media encompasses all interactive forms of information exchange. These include social networking sites, blogs, podcasts, wikis, and virtual worlds.
  34. 34. Keep this in mind! VIOLENCE IN MEDIA AND VIDEO GAMES: DOES IT MATTER? A glance through popular video game and movie titles geared toward children and teens shows the vast spectrum of violence that is displayed, overlooked, and acted out. Children’s play has often involved games of aggression—from cops and robbers, to fake sword fights and others. Many articles report on the controversy surrounding the suggested link between violent video games and violent behavior. Is the link real? Psychologists Anderson and Bushman (2001) reviewed forty-plus years of research on the subject and, in 2003, determined that there are causal linkages between violent video game use and aggression. They found that children who had just played a violent video game demonstrated an immediate increase in hostile or aggressive thoughts, an increase in aggressive emotions, and physiological arousal that increased the chances of acting out aggressive behavior (Anderson 2003). Ultimately, repeated exposure to this kind of violence leads to increased expectations that violence is a solution, increased violent behavioral scripts, and an increased cognitive accessibility to violent behavior (Anderson 2003). In short, people who play a lot of these games find it easier to imagine and access violent solutions than nonviolent ones, and they are less socialized to see violence as a negative. In the coming future, there is no doubt that robots are going to play a large role in all aspects of our lives. (Photo courtesy of shay sowden/flickr)
  35. 35. Keep this in mind! Planned Obsolescence: Technology That’s Built to Crash Chances are your mobile phone company, as well as the makers of your laptop and your household appliances, are all counting on their products to fail. Not too quickly, of course, or consumers wouldn’t stand for it—but frequently enough that you might find that it costs far more to fix a device than to replace it with a newer model. Appliance repair people say that while they might be fixing some machines that are twenty years old, they generally aren’t fixing those that are seven years old; newer models are built to be thrown out. This strategy is called planned obsolescence, and it is the business practice of planning for a product to be obsolete or unusable from the time it is created.
  36. 36. Keep this in mind! Those who use Microsoft Windows might feel that they are victims of planned obsolescence. Every time Windows releases a new operating system, there are typically not many innovations in it that consumers feel they must have. However, the software programs are upwardly compatible only. This means that while the new versions can read older files, the old version cannot read the newer ones.
  37. 37. Keep this in mind! Homogenization and Fragmentation Despite the variety of media at hand, the mainstream news and entertainment you enjoy are increasingly homogenized (standardized). Most of the different news outlets all tell the same stories, using the same sources, resulting in the same message, presented with only slight variations. Whether you are reading different news web site, the coverage of national events will likely be the same.
  38. 38. Keep this in mind! Simultaneously with this homogenization among the major news outlets, the opposite process is occurring in the newer media streams. With so many choices, people increasingly customize their news experience, minimizing their opportunity to encounter information that does not jive with their worldview which is known as social fragmentation. For instance people who want to avoid politics completely can choose to visit web sites that deal only with entertainment or that will keep them up to date on sports scores. They have an easy way to avoid information they do not wish to hear.
  39. 39. Keep this in mind! Functions of Media 1. Monitoring Function. This is to inform the citizens on what is happening around them. 2. Information Function. This is to educate the audience on the meaning and significance of the facts. 3. Opinion Function. This is to provide a platform for public political discourse. It is to facilitate public opinion and expression of dissent. 4. Watchdog Role of Journalism. It denounces the wrongdoing of the government and the private which leads to increasing of accountability and spearheading positive changes.
  40. 40. Keep this in mind! Functions of Media 5. Channel for Advocacy of Political viewpoints 6. As resource center. It acts as a gateway of information for the society’s consumption. 7. As the Peace & Consensus Builder. The media should play as the neutral role in the conflict and provide warring groups a method for representation and voice to settle their differences peacefully.
  41. 41. Try This! 1.What are the technology used by people to communicate with each other, store information, and broadcast information across the different ages? 2. Differentiate Traditional Media from New Media. 3.How different media shaped the values and norms of people
  42. 42. Media Ages Description Examples of Media 1. Pre-Industrial Age (Before 1700s) Clay tablets in Mesopotamia (2400 BC)  It is the period where people discovered fire, developed paper from plants, and forged weapons and tools with stone, bronze, copper and iron.  It is the time where there were no written accounts of history. Anything prior to the first written accounts of history is prehistoric. Cave paintings (35,000 BC) Clay tablets in Mesopotamia (2400 BC) Papyrus in Egypt (2500 BC) Acta Diurna in Rome (130 BC) Codex in the Mayan region (5th Century) Printing press using wood blocks (220 AD) Try This! 1. What are the technology used by people to communicate with each other, store information, and broadcast information across the different ages?
  43. 43. Media Ages Description Examples of Media 2. Industrial Age (1700s-1930s) Telegraph  People used the power of steam, developed machine tools, established iron production, and the manufacturing of various products (including books through the printing press).  It was in this age where, oral and written forms of communication started. a. Printing press for mass production (19th century) b. Newspaper- The London Gazette (1640) c. Telegraph for long-distance communication d. Motion picture photography/projection (1890) e. Telephone (1876) f. Typewriter (1800) g. Commercial motion pictures (1913) h. Motion picture with sound (1926) i. Punch cards Try This! 1. What are the technology used by people to communicate with each other, store information, and broadcast information across the different ages?
  44. 44. Media Ages Description Examples of Media 3. Electronic Age (1930s-1980s) Transistor  The invention of the transistor ushered in the electronic age. People harnessed the power of transistors that led to the transistor radio, electronic circuits, and the early computers. In this age, long distance communication became more efficient a. Transistor Radio b. Television (1941) c. Large electronic computers- i.e. EDSAC (1949) and UNIVAC 1 (1951) d. Mainframe computers - i.e. IBM 704 (1960) e. Personal computers - i.e. Hewlett- Packard 9100A (1968), Apple 1 (1976) f. OHP, LCD projectors Try This! 1. What are the technology used by people to communicate with each other, store information, and broadcast information across the different ages?
  45. 45. Media Ages Description Examples of Media 4. Information Age (1900s-2000s)  In this age, the Internet paved the way for faster communication and the creation of the social network.  People advanced the use of microelectronics with the invention of personal computers, mobile devices, and wearable technology.  Voice, image, sound and data are digitalized. We are now living in the information age.  Web browsers i.e. Mosaic (1993), Internet Explorer (1995)  Blogs i.e. Blogspot (1999), LiveJournal (1999), Wordpress (2003)  Social networks i.e. Friendster (2002), Multiply (2003), Facebook (2004)  Microblogs i.e. Twitter (2006), Tumblr (2007)  Video - YouTube (2005)  Wearable technology  Video chat - i.e. Skype (2003), Google Hangouts (2013) Search Engines - Google (1996), Yahoo (1995)  Portable computers- laptops (1980), netbooks (2008), tablets (1993) Try This! 1. What are the technology used by people to communicate with each other, store information, and broadcast information across the different ages?
  46. 46. Try This! 2. What activities/habits do you need to practice to become a media and information literate person? DIFFERENCE BETWEEN TRADITIONAL AND NEW MEDIA
  47. 47. a. Print Newspaper Early forms of print media, found in ancient Rome, were hand-copied onto boards and carried around to keep the citizenry informed. With the invention of the printing press, the way that people shared ideas changed, as information could be mass produced and stored. Try This! 3. How different media shaped the values and norms of people?
  48. 48. b. Television and Radio Radio programming obviously preceded television, but both shaped people’s lives in much the same way. In both cases, information (and entertainment) could be enjoyed at home, with a kind of immediacy and community that newspapers could not offer. Even though people were in their own homes, media allowed them to share these moments in real time. Try This! 3. How different media shaped the values and norms of people?
  49. 49. c. Film Like television, early films were unifying for society: as people gathered in theaters to watch new releases, they would laugh, cry, and be scared together. Movies also act as time capsules or cultural touchstones for society. Movies illustrate society’s dreams, fears, and experiences. Try This! 3. How different media shaped the values and norms of people?
  50. 50. d. New Media However, there is no guarantee that the information offered is accurate. In fact, the immediacy of new media coupled with the lack of oversight means we must be more careful than ever to ensure our news is coming from accurate sources. New media encompasses all interactive forms of information exchange. These include social networking sites, blogs, podcasts, wikis, and virtual worlds. Try This! 3. How different media shaped the values and norms of people?
  51. 51. Summary
  52. 52. Performance Task Direction: Create a timeline of your exposure to traditional and new media through a creative poster, scrapbook or video presentation. For each item of media, you should include the following: (a) Poster Title, (b) image, (c) year of exposure, (d) short description and (e ) personal insight about the function/significance of that media in your life. Activity: Poster/Scrapbook Making
  53. 53. 53
  54. 54. Performance Task Rubrics: Criteria 4 3 2 1 Completion Timeline is completely finished. Timeline is incomplete and contains 1 unfinished elements. Timeline is incomplete and contains 2 unfinished elements. Timeline is incomplete and contains3 or more unfinished elements. Graphics All graphics are related to content. All graphics are in appropriate size and good quality. Graphics create an overall theme and make connections that help the audience understand the concepts. All graphics are related to content. All graphics are in appropriate size and good quality. Graphics do not create an overall theme, but show a general flow of topics. Some (up to 59%) of the graphics are unrelated to content. Too many graphics on one page. Some of the graphics are distracting. Images are of poor quality. They are either too large or too small. Most (60%+) of the graphics are unrelated to content. Too many graphics on one page. Most of the graphics distract from the text. Images are poor quality. They are either too large or too small. Mechanics Most words are carefully chosen; writing is clear and legible. Most words are spelled correctly and proper punctuation is employed. Some words are carefully chosen; writing is clear and legible. Most words are spelled correctly and proper punctuation is employed. Words are chosen with less care; writing is sometimes unclear; most words are spelled correctly and is grammatically correct. Words are chosen with less care; writing is sometimes unclear; some words are spelled incorrectly and proper punctuation is not employed. Content Major points are presented and fully supported with convincing arguments, ideas and data. Major points are presented. However, some of them are not supported with convincing arguments, ideas and data Major points are presented. However, most of them are not supported with convincing arguments, ideas and data Topic is oversimplified or fails to present major points.
  55. 55. Apply what you have learned? Direction: Provide your answers to the following questions.. 1. What are the differences between traditional and new media? 2. What are the different media ages and example of devices used? 3. List at least three media and briefly explain how it shaped your values and norms. Assignement: Short Answer
  56. 56. References Media and Information Literacy by Boots C. Liquigan, Diwa Media and Information Literacy – Grade 11 Alternative Delivery Mode by DepEd Ferdinand B. Pitagan, Ph.D et.al., “Teaching Guide for Senior High School Media and Information Literacy” Philippines Quezon City: Commission on Higher Education, 2016, pp.20-21 https://www.google.com/images https://courses.lumenlearning.com/sociology/chapter/media-and- technology-in-society/ https://opentextbc.ca/introductiontosociology2ndedition/chapter/chapter-8- media-and-technology/#section8.1 https://www.klientsolutech.com/examples-of-how-technology-has-changed- our-lives/

Notas do Editor

  • An important development with the growth of digital media has been the move from a traditional communication model of ‘one to many’, characteristic of print and broadcast media, to a ‘peer to peer’ model that facilitates collaborative creation and sharing of content. As content is digitized, it becomes accessible from a multitude of devices, including radio, television, personal computer, and perhaps most importantly, the mobile phone, which is emerging as the dominant platform for delivering content of all kinds. The digitalization of voice, image, sound and data – known as convergence – is creating new opportunities for interaction.
  • Note: You can a lot at least 3 minutes in doing this task.
  • Are you familiar with the technologies that they used? Well, those are some of the technologies that they used for communication. It was difficult and complicated to communicate before. It was challenging and time consuming. With the development of technology, people of today receive new tools that make them work more efficient and effective.
     

  • Two decades ago, if you wanted to share news about your life event, you phoned or wrote letters. You might tell a handful of people, but you probably wouldn’t call up several hundred, to let them know. Now, you might join an online community to announce your activities via Facebook. The circle of communication is wider than ever and when we talk about how societies engage with technology, we must take media into account, and vice versa.
  • Media and technology have evolved hand in hand, from early print to modern publications, from radio to television to film. New media emerge constantly, such as we see in the online world. To distinguish the difference between traditional and new media let’s take the following concepts.
  • When we want to communicate with other people from far away places or we want to store & share the information we have to others, we can always rely on the computer or our cellphone. But have you ever thought about how people back then communicate to others who are far away and how they store & share their information to others when they even haven't invented the computer or the cellphones yet? Well for you to know how they did it, lets travel back to the time when fire was discovered and see its evolution through out the years.
  • Telegraph is used as a transmission of information by coded signal over distance. This is used for distance communication.
  • Telegram,telephone, typewriter
  • In this age, electronic media was discovered.
    Electronic media are media that use electronics or electromechanical audience to access the content. This is in contrast to static media (mainly printmedia), which today are most often created electronically, but do not require electronics to be accessed by the end user in the printed form
  • Apple 2 computer, transistor radio, television
  • Information Age or what we called the Information Age
    Paved – make progress
    Digital media are any media that are encoded in machine-readable formats. Digital media can be created, viewed, distributed, modified and preserved on digital electronics devices
  • You have witnessed the evolution of the different devices for communication, storing and sharing information through out the years. Now you know how people back then communicate, share and store information before computers and cellphones and other advanced technology were invented . You also know now the kinds of devices that we have in our current time that helps us dissiminate, locate & store information and also for means of easy and fast access to communication. May it be from the stone tablets from the pre- historic age or to the highly advanced technology such as smart phones, people will always find ways to share and preserve information and sometimes because of that it becomes a medium for communication. It is really important that we know the different devices and we must value them even if how prehistoric it is.
  • For the first time, there was a way to spread knowledge and information more efficiently; many credit this development as leading to the Renaissance and ultimately the Age of Enlightenment.
  • As newspapers decline, news sources become more fractured, so each segment of the audience can choose specifically what it wants to hear and what it wants to avoid. Increasingly, newspapers are shifting online in an attempt to remain relevant. It is hard to tell what impact new media platforms will have on the way we receive and process information.
  • In the Philippine settings, Private networks like GMA, TV5 etc., exerted a lot of control over what people watched. Public television, in contrast, offered an educational nonprofit alternative to the sensationalization of news spurred by the network competition for viewers and monetary advertising. The impact of television on society is hard to overstate. The result of survey released on January 2016 shows that the Filipino has an average daily TV viewing time of five hours and twelve minutes daily. All this television has a powerful socializing effect, providing reference groups while reinforcing social norms, values, and beliefs.
  • While many consider Hollywood the epicenter of moviemaking, many countries like Philippines also produce more films per year that speaks to the cultural aspirations and norms of the Filipino society. Increasingly, people are watching films online via Netflix, Youtube and other streaming services. In 2013, Google, Inc. reported that YouTube served 1 billion unique viewers every month—an impressive number, considering that it amounts to one-third of the estimated 3 billion accessing the Internet every month (Reuters 2013; International Telecommunication Union 2014).
  • People have trouble keeping up with technological innovation. But people may not be to blame, as manufacturers intentionally develop products with short life spans.
  • Obsolence-process of becoming obsolete or outdated and no longer used.
  • For the first time, there was a way to spread knowledge and information more efficiently; many credit this development as leading to the Renaissance and ultimately the Age of Enlightenment.
  • In the Philippine settings, Private networks like GMA, TV5 etc., exerted a lot of control over what people watched. Public television, in contrast, offered an educational nonprofit alternative to the sensationalization of news spurred by the network competition for viewers and monetary advertising. The impact of television on society is hard to overstate. The result of survey released on January 2016 shows that the Filipino has an average daily TV viewing time of five hours and twelve minutes daily. All this television has a powerful socializing effect, providing reference groups while reinforcing social norms, values, and beliefs.
  • While many consider Hollywood the epicenter of moviemaking, many countries like Philippines also produce more films per year that speaks to the cultural aspirations and norms of the Filipino society. Increasingly, people are watching films online via Netflix, Youtube and other streaming services. In 2013, Google, Inc. reported that YouTube served 1 billion unique viewers every month—an impressive number, considering that it amounts to one-third of the estimated 3 billion accessing the Internet every month (Reuters 2013; International Telecommunication Union 2014).
  • Submit your final output, with your FULL NAME and SECTION. Put your output using long coupon bond (8.5x13). For digital output, a virtual drive will be shared by your respective teachers for your ready access.

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