The document discusses two theories that will inform the creation of a music video: 1) Uses and Gratifications Theory by Blumler and Katz, which states that the video will inform, entertain, allow for social interaction and escape. 2) Richard Dyer's Utopian Solutions theory, which suggests offering solutions in the video to audiences' problems like poverty, confusion, exhaustion, and isolation through abundance, clarity, energy, and a sense of community. The video will aim to suit the needs of the target audience and compensate for inadequacies in their lives using these theories.