Research into Record
Labels

Ram Records are one of the record labels for Sub Focus. This is the band that sings ‘Turn it
Around’, which is the song that I am using in my music video.
“Ram is a genre leading dance music record label primarily releasing Drum & Bass music.
Established in 1992 by Andy C with the help of close friend Ant Miles, the label and business
today is run Andy C and business partner Scott Bourne (Red One). Ram Records is multi award
winning organisation for its label activities, the music it releases, and the artists it has signed
over the years. As well as Ram's musical output, the label is also very well know for its legendary
club nights. This all started at the infamous 'The End' nightclub and lasted 11 years till the clubs
closure in December 2008. Moving on from The End to super-club Matter in February2009 saw
Ram's attendees triple from 1000 to well over 3000 people within 2 months and lasted till
Matters closure in June 2010. Now Ram are proud to call Fabric it's London home. Ram has a
sell-out roadblock sessions every 2 months at this institution as well as one off events all over
the world.
Read more at http://ramrecords.com/about-ram#c4M0wLxbZHjvq1YR.99”.

Dirty Hit is more for alternative bands.
However, it was interesting looking at a
more niche record label. This is because
they would focus more on your artist as
they are not universal and they could
help more with the up and coming
artists. However, I don think Sub focus is
the right band for them as they are a
record label more for alternative rather
than drum and bass.
“Dirty Hit is an independent record label that was formed in 2009. It was founded
through a desire to develop and nurture home grown artists. Our frustration with
out dated record company models led us to make a commitment to work using
long term career building principals.
We aim to offer a bespoke A&R and marketing service for all our artists prioritising
their individual needs and helping them achieve their potential, we love making
and selling music!”

Epic records have a wide range of artists with different
genre’s. However, from looking at the list of artists
signed to the record they have a hint of rock and punk.
For example, The Script, Avril Lavigne and the king of
pop himself, Michael Jackson. They even have some RnB
artists. Although this record label is very successful it is
too mainstream for Sub Focus.

Grid Recordings, in my opinion, seems like and up and coming record label that is fresh and
supplies for the young market of 16’25 year olds which is my target audience. This would be a
record label that I would consider for Sub Focus.
“Grid Recordings is a UK based independent record label based in South London primarily
releasing Drum and Bass / Jungle music. The label was founded in 2000 by Lee Greenaway,
and has over the years released music from some of the most widely known names within the
Drum and Bass scene”. Although, Sub Focus are an already well established band in the UK.
Therfore, I am not sure that Grid Recordings would benefit the band greatly.

Sony Music have a variety of Record Labels that have contracts with extremely well known and
successful artists, such as, Justin Timberlake, Britney Spears and Miley Cyrus. Thier head
quarters are in New York and they have labels all over the world, including Son y Music UK.
Columbia Records have a contract with Beyonce and One Direction. They supply for the
mainstream market of pop. Sub Focus would fit in nicely as his music is not too drum and bass,
there is a sound of pop and his music has been very popular in the UK charts. I think that Sony
Music could bring his work over to America and make him become noticed over seas.

I, personally, believe that the Record Labels
that Sub Focus are using are perfect for
their genre of music (Ram Records and
OWSLA). However, if I wanted the band to
have universal success, I would aim to get
them a record deal with Sony Music. Sony
Music would help gain Sub Focus more
success and get them more well-known. All
in all I am going to choose Sony Music as I
believe that this has more potential for the
music to be heard and the video to be
seen.