A presentation aimed at personal branding for IT professionals, developers, and technical managers.

1. Technical Personal Branding Jesse Anderson

2. What is personal branding? Personal branding is the process whereby people and their careers are marked as brands. Setting yourself apart from others

3. What is technical personal branding? Personal branding with an emphasis on IT, development and technical management

4. Is it worth it? Recruiters are looking at various resume sources Job Websites (Dice, Monster) Personal Sites (via Google searches) Have an always accessible source for your resume

5. Getting Started Domain Hosting or Blogging Site Dreamhost, Blogger Software Running Site Wordpress, Joomla, Hand coded

6. Choosing a Domain First choice probably taken Use a different TLD (Top Level Domain) .com .net .org Keep personal branding separate from a personal site Keep it professional Valid characters are letters, numbers, hyphen (-)

7. Hosting Different types of hosting DIY (Host it yourself) Shared Hosting (Dreamhost, GoDaddy, etc) Blog Hosting Shared and DIY show a technical proficiency

8. Software Hand code Blog/CRM Joomla Wordpress Benefits Hand coding shows skills Blog/CRM much easier Themeable UI for updates Lots of plugins

9. What to brand? Establish yourself as an expert Blog shows your expertise Sell your skills Sell yourself Show your ability to communicate

10. Starting your brand Check others’ branding sites Choose a theme that looks good In depth walkthrough http://softwaredevelopersgroup.com/2011/03/the-technical-side-of-personal-branding/ My choices Domain (www.jesse-anderson.com and resume.jesse-anderson.com) Hosting (Dreamhost) Software (Wordpress)