Throughout the two days of the National Behaviour Change Congress my team of six social media scribes captures key speaker notes and insights as well as worked with participants to familiarise themselves with Twitter. There were six Congress topics and tweets were arranged accordingly, further discussion took place with other behaviour change practitioners internationally and many participants signed up to Twitter for the first time. The Harvest presentation was the final presentation given at the Congress and fed back to the group what had happened on social media including key barriers and opportunities for next time.

1. 3 Pillars Network
Behaviour Change for
Sustainability National
Congress
Social Media Harvest
Not for distribution to third parties. Social Media Scribing and event integration copyright of Goody Two Shoes 2011

2. Hello!
My name is (still)
Jess

3. What were we trying to do again?

4. A greater depth of engagement with topics
Increase the reach of conversations
beyond the event
Provide the opportunity for you to learn &
experiment with social media tools.
Social Media at the
National Behaviour Change
Congress

5. So, how did it all go?
IRL
In Real Life

6. Firstly, what is Engagement?
How do we know we’ve
achieved it?

11. Increase social media
Reach beyond the physical
confines of the event.

12. We’ve got some legs.

17. Did you Learn
anything new or
have a go?

18. From the Social Media
Scribes (AKA Tweet Bots)

19. “Twitter, Facebook, LinkedIn, YouTube,
Flickr, blogs... they all have such an
incredible potential that can be
harnessed to achieve any desired
outcome.
The sooner people realise this, the
sooner we can enable positive behaviour
change across the world.
Sustainability can and should be
facilitated by the many social media
platforms available and the many
millions of people who use them.
So, here is my message to everyone -
jump on the awesome social media
bandwagon and get posting!”
Lucy Iona-Harris, Social Media Scribe

20. “I don’t think Twitter has been fully embraced so far
during the conference. I’m not sure if that’s just
because not many people have Internet access here
(possibly because of how expensive it is?), or because
of the wariness and mistrust that some people have
with Social Media. Having said that I think we’ve
made inroads into converting people.
There’s been a fair bit come up during the talks,
it would have been great to receive the agenda a
bit earlier to refine the research closer to what
the speakers were talking about.
I’m surprised at how much ‘new age’ thinking
has been implemented during the conference, it
reminds me a bit like a church almost,
particularly the session with the playback theatre
and the story-telling exercises, people sitting in a
group exorcising their experiences.
Anthony Byrne, Social Media Scribe

21. “Loved being able to locate and tie online
resources and content to what was happening
live at the conference as well as capture
discussion and thoughts from participants.
I'm quite excited to see how the take away
resources go. I think participants will really get a
lot out of them, being able to access useful
resources on different topics after the event.
I would've liked a bit more engagement from
participants with the conversation on Twitter
although I recognise that most do not use Twitter
or social media.
Perhaps people would've engaged more if they
were shown/given more instruction at the start of
the conference?
All in all had a really great time and would love to
do it again.”
Andrew Campbell, Social Media Scribe

22. Throughout the conference,
technology was used in
engaging ways.
Ideally, more people would
have been on twitter so that
more conversation and
content could be generated.
Despite this, I think we did
well and that feedback was
positive when we helped sign
people up to twitter.
Jo Lo, Social Media Scribe

23. “There'd probably be more engagement if
there were enough for each table to
encourage people to have a go. Or even a
matter of having our Twitter handles as our
name tags to breakdown the immediate
barriers of the physical and virtual world.
That way people can immediately engage
and be comfortable with using social media.
The conference itself was overall a
surprisingly amazing experience.
I think simple and more creative outlets such
as drawing or model-making can get people
talking more too. Food and beer is also a
good conversation starter since social
gatherings circle around food that
encourages communication.”
Anh Nyugen, Social Media Scribe

24. Twitter What do we
do now with our
weapon of choice?

25. Tips
1.Decide what you want to use Twitter for, for
example venting, broadcasting, recording,
conversing, researching etc.
2. Write down what topic you’re interested in like for
example: politics #auspol, question time #qt,
Masterchef #masterchef or behaviour change for
sustainability #sustainchange and create
searches for these
3. Build lists of people to follow (or steal others) for
example journalists, news, journals, MPs, the
Melbourne Demons, sustainability
Keep
talking to
each other!

27. What happens to the
Tweets, ideas, videos,
articles etc?

29. It’s not tool late to be a part of the
story...
1. Early next week we’ll have the Storufy resources ready
for you to find, if you want a sneak peak they’re here http://
storify.com/3PillarsNetwork
2. Be includeed tweet stories and suggestions to
@3pillarsnetwork or at me @Jem1ller
3. Email your articles, links, book recommendations to
jess@goodytwoshoes.net.au
Not for distribution to third parties. Social Media Scribing and event integration Copyright of Goody Two Shoes 2011