Pretty early on in the SEO game you’re going to come across the challenge of pagination. Here's the winning and loosing strategies.

4. DUPLICATE CONTENT
THIN CONTENT
DILUTES RANKING
SIGNALS
EATS CRAWL BUDGET

6. NOTHING
DO

7. THE LAZY PAC MAN

8. THE LAZY PAC MAN

9. Crawl score: 0
Index score: 0
Link score: 0
RESTART

10. ROOT PAGE
CANONICAL TO

11. THE BOGGLE GOOGLE

12. THE BOGGLE GOOGLE

13. Crawl score: 0
Index score: -100
Link score: -100
RESTART

14. VIEW ALL
CANONICAL TO

15. SNAKES & LADDERS OPENING

16. SNAKES & LADDERS OPENING

17. Crawl score: -10
Index score: 0
Link score: 0
RESTART

18. INFINITE SCROLL
NON-SEOD

19. DOUBLE TROUBLE GAME

20. DOUBLE TROUBLE GAME

21. Crawl score: 0
Index score: 0
Link score: 0
RESTART

22. CRAWLING
BLOCK PAGINATION

23. CONNECT 4 FOLLY

24. CONNECT 4 FOLLY

25. CONNECT 4 FOLLY

26. Crawl score: +10
Index score: 0
Link score: -100
RESTART

27. PAGINATION
NON INDEXABLE

28. SCRABBLE FOLLY

29. John Mueller

30. SCRABBLE FOLLY

31. Crawl score: 0
Index score: 0
Link score: -100
RESTART

32. PAGINATION
INDEXABLE

33. CHECKERS GAMBIT

34. John Mueller

36. CHECKERS GAMBIT

37. Crawl score: 0
Index score: 0
Link score: +100
NEXT LEVEL

38. PAGINATION
PARTLY INDEXABLE

39. BACKGAMMON DEFENCE

40. BACKGAMMON DEFENCE

41. Crawl score: +50
Index score: 0
Link score: +50
NEXT LEVEL

42. PAGINATION
INCLUSION RULE

43. CHESS ATTACK

44. CHESS ATTACK

45. Crawl score: +50
Index score: +50
Link score: +100

46. PAGINATION STRATEGY SCORECARD