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Great Social Media Strategists | 10 Defining Traits
“GREAT SOCIAL MEDIA STRATEGISTS”
10 telling traits
#socialstrategy series | jeromepineau.com
1.macro the micro
you’re as comfortable with the big picture as
you are with details.
your ability to constantly shift back and forth
between the two optics makes you
stand back then focus again
2. get s**t done
you know you don’t get much respect from
the troops as a whiteboard strategist.
so you have proven execution chops.
you delegate judiciously, but are always
able and willing to jump in the trenches.
make the doughnuts
the “social” part of social media? that’s
you really get that because you see how
community feeds every aspect of social
and your social strategies always include at
least one component of community.
community trumps all
you understand how to survive and thrive in
complex political environments.
because otherwise, you’d be rendered
and therefore useless.
you’re a business strategist first and
one who happens to specialize in social
social means business
you don’t always have the answers. but you
sure ask the right questions.
you see metrics as a multi-faceted tactical
tool affecting everything from operations to
revenue to internal alignment.
and you use them accordingly.
data is your friend
you grok technology. and probably came
from a technical background.
you know the different between PHP and
under the hood you see
you know how to motivate, train, and mentor
a lot of this has to do with #2
your team willingly gets up at 4AM to help
you solve an emerging crisis. they got your
back. and you got theirs.
your social strategy never excludes the
human beings executing it.
you have great instinct often backed by cold
hard data - when available.
sometimes it’s experience. but a lot of it is
if it doesn’t smell right…
you are neither a Kumbaya nor a
at the end of the day, the sun sets, and you’re
here to serve, protect and drive sales for
and you never lose sight of that.
sales fixes everything | guy kawasaki