This document advertises a two-day master class on strategy execution led by Jeroen De Flander, author of books on strategy execution. The master class will cover frameworks, tools and best practices for developing, communicating, implementing and measuring an organizational strategy. It is aimed at senior executives, strategists, project leaders and consultants. Attendees will learn how to evaluate strategic plans, engage stakeholders, cascade strategies into objectives and projects, create habits to drive change, and motivate teams to achieve goals. The class involves lectures, workshops and networking and participants will receive certificates and access to strategy execution resources. It will take place on February 10-11, 2022 in Brussels, Belgium.

1. Strategy Execution
MASTER CLASS
the performance factory
Join Jeroen De Flander, author
of the international bestsellers
Strategy Execution Heroes and
The Execution Shortcut as he
leads a two-day Master Class
BookbeforeDecember22nd
to save up to 450 Euro
FEBRUARY10th-11th2022
KBC Building
Havenlaan 2 Brussels
Who should attend
Anyone looking for hands-on tips and tricks to improve their strategy execution skills. You
could be a Senior Executive, Strategist, Project leader, PMO Manager, Entrepreneur, Consult-
ant, or Business Coach.
“ De Flan der h as added another chapter to the emerging science of strategy exec u t ion .”
Prof. Robert Kaplan, Harvard Business School & Dr David Norton
Benefits
Learn how to detect and avoid common strategy execution pitfalls
Master new skills needed to execute your strategy effectively
Appreciated powerful strategy execution best practices, ranging from For-
tune 500 companies to start-ups and SME’s.
Share ideas and network with like-minded individuals
Receive a certificate and join a 4000+ global strategy execution community
it’s all about
strategy execution
www.the-performance-factory.com
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the performance factory it’s all about
strategy execution
With new insights
from De Flander’s
new book
The Art of
Performance!

2. Day 1 Thursday February 10th Day 2 Friday February 11th
8:30 Registration and Coffee
9:00 Module 1: The 8 Framework
Discover the 8, a simple, pragmatic strategy
execution framework .
Learn how to benchmark your execution
capabilities and compare youself with the
best-in-class
10:30 Morning Break & Networking
11:00 Module 2: Test your Strategy
Learn 3 critical check points to evaluate if
your strategy is ready for execution
Beyond mission statements: how to define
an inspiring finish line to kick start the journey
12.30 Lunch
13.30 Module 3: Communicate your Strategy
Discover the H3-concent: how to get your
ideas into the Heads, Hearts, and Hands of
your followers.
Learn how to combat Message Distortion and
defeat the Curse of Knowledge.
15:00 Afternoon Break & Networking
15:30 Module 4: Cascade your Strategy
9 things every leader should know about the
Balanced
Scorecard.
. 4 crucial questions to break down your strat
egy into smaller chuncks, ready for the budget
process
17:00 Summary Learnings Day 1
17:15 End Day 1
8:30 Registration and Coffee
9:00 Module 5: Measure your Strategy Progress
Re-measure: the value of KPIs is overrated.
Learn a different approach to measuring success.
Find out how to clean your dashboard and keep
only those indicators that matter.
10:30 Morning Break & Networking
11:00 Module 6: Set Objectives / Chose Projects
Beyond SMART: how to set great objectives for
yourself and others.
Why most companies struggle with their strate
gic projects and what to do about it.
12.30 Lunch
13.30 Module 7: Create Awesome Habits
Learn 5 things successful people know about
habits and apply this for your own success
Why 88 percent of the people don’t succeed in
building great habits and what you can do to be
part of the happy few.
15:00 Afternoon Break & Networking
15:30 Module 8: Motivate People to Reach the Finish Line
Raise micro-commitment: learn about the crucial
execution battles and how to win them.
Why Change Management will become more
important and how to become really good at it.
17:00 Summary Learnings Day 2
17:15 End Day 2
www.the-performance-factory.com
Jeroen De Flander
is one of the world’s most influential thinkers on strategy execution and a highly regarded keynote speaker. He has shared the
stage with prominent strategists like Michael Porter and reached out to 41,500+ leaders in 40+ countries. His first book Strategy
Execution Heroes reached the Amazon bestseller list in 5 countries and was nominated for Management Book of the Year 2012
in the Netherlands. His second book, The Execution Shortcut, reached the #3 spot in its category on Amazon.
2 Day Master Class
Early bird: 1.500 Euro + VAT if applicable (Before December 22nd 2021)
Regular: 1.950 Euro + VAT if applicable
GROUP DISCOUNTS
AVAILABLE AS FROM
3 PARTICIPANTS
Every participant receives all the data from The Stra-
tegy Execution Barometer, the largest strategy execu-
tion benchmark in the world and a copy of Strategy
Execution Heroes, The Execution Shortcut and his
new book The Art of Performance.
Register today office@the-performance-factory.com
the performance factory it’s all about
strategy execution