We walked through 5 tips to significant increase donations from email this tax time. These include: 1. Sending at the right time 2. Add bold donation buttons 3. Use emotive story telling 4. Mimic your giving amounts 5. Prefill donation amounts We were also fortunate that Samantha Bailey, Donor Development Officer from Royal Flying Doctors QLD shared with us her experience with digital and emails in particular

1. Digital giving made easy
WEBINAR:
5 Tips to significantly increase
donations from email this tax time

2. Jeremy Tobias
CEO GiveEasy
Digital giving made easy
An entire suite of fundraising solutions available in one click.

3. GiveEasy has developed a number of products solving genuine pain points for NFPs
Crowdfunding | Peer to peer
• Setup crowdfunding page in
minutes
• Tailor to your page with video,
images and story
• Receive real-time donations
from your supporters via your
page and integrate with SMS
• Track progress of goals with
tally
• Share video content
• Help drive engagement
• Create hype
• Consolidate your crowdfunding
to one page
Personalised donations
• Automatically filled donation
forms including name, email and
unique amount for each donor
• Reduces donor drop-off
• One click giving solution, if they
have donated on GiveEasy before
• Quicker and easier for donors as
well as a better experience
• You have full control in sending
your emails. As our platform
integrates with Mailchimp,
Campaign Monitor, Vision 6 and
many others
SMS Donations
• Inbound SMS
Text a keyword to
donate
• Outbound SMS
Send an SMS to
supporters to donate
• Communication
Good luck messages,
messages to
fundraisers
• Live events
Setup a live event
thermometer bar
Beautiful donation pages
• Mobile responsive design
• Drag and drop design
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images, colour and video
• Track donation source
• Unlimited pages
• Setup for regular giving
Digital giving suite purely for charities

4. Unlocking the power of email
To raise you more for charity

6. Why email is still
highly effective
PERSONALISED CONTENT
Sending content tailored for the
reader, makes your reach more
impactful. You can make it a highly
personal experience.
INCREASES VISIBLITY
With multi-channel approach
COST EFFECTIVE WAY TO REACH
YOUR DONORS
When you want to keep your
campaigns lean, then email gives
you the best ROI.

7. 5 Tips to significantly increase
donations from email this tax time
Let’s dive in…

8. Send at the
right time
You spend so much time
on planning, then hit
send at the wrong time
Think about your donor, and when is
most likely to reach them.
Pre-program the send time, to
maximise the open rate.
TIP # 1

9. Add bold donate
buttons…
…and LOTS of them
Best practice is to use clear, bold donate
buttons rather than hyperlinks.
Remember: It’s all about a clear call
to action.
TIP # 2

10. 18 sleeps to go…
TIP #2
Add
plenty of
donate
buttons

11. Use emotive
storytelling.
Give true picture of the scenario
Personalise as much as possible
Make them feel part of the team
Use first person
High value or low value list
TIP # 3

12. That’s why we
need you and your
kind support so
urgently.
TIP #3
Share an
emotive
story
Now we are
$45,000 short
of funding to
stay on the road

13. TIP #3
Share an
emotive
story
We are not going
to reach our
target…

14. Mimic your
giving amounts
Use your data to include last
gift amount.
Use tangible dollar values
TIP # 4

15. Time is
running out
DONATE $20
DONATE $25
DONATE $30
Donate a gift amount of your choice
TIP #4
Mimic
your
giving
amounts

16. TIP #4
Mimic
your
giving
amounts
Will you help Suzanne?
$35 buys a baby kit $75 buys care for a month

17. Prefill donation
amounts
dynamically.
In just a few words.
Capture the reason for giving, and
how your donors can help with
clear dollar handles.
TIP # 5

18. Desktop: Beautiful donation page
TIP #5
Pre-fill
amounts

19. TIP #5
Pre-fill
amounts
Mobile: Beautiful donation page
Desktop: Beautiful donation page

20. Donate

21. TIP #5
Pre-fill
amounts
Samantha, what happened to Cliff wasn't a one off.

22. First time donation
$ 50
Alex
Legend
a.legend@email.com
First time donation experience
Pre-filled giving amount
Form pre-populated
30 seconds to donate
Donate with Credit Card

23. Second time donation If they have donated before
Pre-filled giving amount
Form pre-populated
One-click donation
Token for card
$ 50
Alex
Legend
a.legend@email.com
Confirm Donation Change Payment
Confirm Donation Change Payment

24. TIP #5
Pre-fill
amounts
Samantha, what happened to Cliff wasn't a one off.

25. First time donation Second time donation
$ 50
Alex
Legend
a.legend@email.com
$ 50
Alex
Legend
a.legend@email.com
Donate with Credit Card Confirm Donation Change Payment

26. HOW TO SETUP PRE-FILLED EMAILS
SETUP
Create your own beautiful donation page
DATA
Send data to GiveEasy
(first name, last name, email, unique amounts)
LINKS
GiveEasy sends unique links to you
SEND
Send via mail program

27. Tip #1: Send at the right time
Tip #2: Add bold donate buttons
Tip #3: Use emotive storytelling
Tip #4: Mimic your donation amounts
Tip #5: Prefill donation amounts
5 TIPS TO SIGNIFICANTLY
INCREASE DONATIONS
WITH EMAIL AT TAX TIME

28. Digital giving made easy
Reach the skies with email, just
like the Flying Doctors

29. Samantha Bailey
Royal Flying Doctor
Queensland Section

31. SUCCESS STORY
We used GiveEasy to increase our digital footprint. It is simple to use,
with the added bonus we could track the success of our campaigns.
Royal Flying Doctor Service, Queensland

32. Questions?
Contact the
experts in giving
www.giveeasy.org