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Key Giving Trends For Charities In 2019

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Earmarking the giving trends sweeping Australian charities.
Once again, we have crunched the numbers from the festive campaigns and are proud of the charities who have broken the mould.

Here are the five key trends sweeping charities from the most recent festive season.

Publicada em: Governo e ONGs
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Key Giving Trends For Charities In 2019

  1. 1. TRENDS TO WATCH FOR 2019 Stand out trends for Australian charities, based on results from Christmas 2018.
  2. 2. Trends to watch for 2019! Charities are making strides to change the face of giving. At GiveEasy, we are lucky to see thousandsof charity campaignsacrossAustralia.Thisgivesus front row seats to see what gets people giving to support your cause.
  3. 3. TREND #3: Corporates invest more in charities TREND #5: People give more for HOPE TREND #1: Personal touch wins every time TREND #2: Donors prefer a seamless experience TREND #4: Digital unlocks swift action 5 TRENDS TO WATCH FOR 2019
  4. 4. In this age of technology, people want to hear their own name, and expect a great experience. TREND #1: Personal touch wins every time
  5. 5. Mirror your donor’s experience with personal content Personalisation is the key to digital delivery. Some ways to create a distinct experience across: • Email copy • SMS messages • Tax receipts • Thank you page • Personal landing page • Pre-filled donation page • Follow up thank you messages What are you doing to create a unique experience for your donors?
  6. 6. Email donors with tailored content to suit their journey Donate $30 Donate $50 Donate $100 Email to donors with unique donation amounts Email donations Personalised email Unique giving amounts Multiple buttons
  7. 7. Desktop experience Mobile experience Pre-filled and personalised giving page Mobile donation page Minimum fields for easy giving Pre-filled amount and name Mobile responsive
  8. 8. $85 Average gift Average donation via pre-filled email $5,000Highest amount donated Highest donation via pre-filled email Pre-fill the donation amounts Best tip for making donations fast and easy Trends in giving via email Wrap up of giving trends acrossAustralian charities forChristmas 2018
  9. 9. Donors respond to an invisible, seamless experience. Create an experience for your donor, depending on their device, or touch point. TREND #2: Seamless experience makes for easy donations
  10. 10. Mirror your donor’s experience with personal content Donors expect a different experience across desktop and mobile. As well as across different mediums. Here are some standout examples across: • Website donations pages • EDMs • SMS • Social Can you spot the differences?
  11. 11. Website donation page Kidney Health tailored their donation page to suit their supporters. Website donation page has multiple fields to capture data. Website landing page Full version of donation page, has multiple fields Address fields included for data capture Emotive video included Mobile responsive
  12. 12. Preview of email donation page Kidney Health tailored their donation page to suit their supporters. Pre-filled form, which much less data requested for frictionless giving. Pre-filled donation form Less fields for data capture Emotive video included Mobile responsive Email landing page
  13. 13. SMS donation experience From: KIDNEY HEALTH Alex, it's a magical time of the year... Will you help a child with kidney disease go to Kidney Kids Camp? We need your help to raise the last $37,886. Please give $50 via [URL] and 100 kids can have 4 days of unforgettable fun. To unsubscribe, text STOP to 0428088595 SMS is pre-filled with donor details Landing page is pre-filled for frictionless giving Even less content on landing page Super fast giving SMS landing page
  14. 14. Corporates are shifting to actively contribute to improve society TREND #3: Corporates invest more in charities WIN:WIN for everyone!
  15. 15. Charities are working closely with corporates aligned with their causes, and the benefits flow both ways. Donors are excited that their donation will be matched to make more impact. As a result, matched giving is a growing trend to bring donors and corporates together. TREND #3: Corporates invest more in charities
  16. 16. Pool all your resources for one day of giving Make a bigger impact by pooling all your resources for major giving day TREND #3: Matched giving
  17. 17. Matched giving is here Matching corporate gifts to public donations
  18. 18. Reach Foundation end of year campaign. Donation page changes as milestones are reached. Donations multiplied by 4 Countdown timer for the day Community comments to build momentum Pre-filling for email and SMS Matched giving page
  19. 19. Count down Videos can now be added to the donation pages Add live donation tracker Donors can easily see their gift towards the total Add emotive video With GiveEasy across all pages you can: Features of matched giving campaigns Match donations Match public and corporate givins Mobile friendly All pages are responsive design New features added to our beautiful donation pages Comments Build momentum from community
  20. 20. Leveraging digital to take immediate action. TREND #4: Swift action powered by digital
  21. 21. When immediate action is needed. Digital helps to create a live campaign when the need is immediate. This allows you to take full advantage of urgent calls to action. Are you making the most of digital? Federal Court action at 5:30pm Supporter SMS sent at 5:31pm On 4th December 2018, Australian Conservation Foundation took the federal government to court at 5:30pm, they sent an SMS at 5:31pm.
  22. 22. Australian Conservation Foundation Take action now. #StopAdani Australian Conservation Foundation moved quickly to build on the #StopAdani campaign.
  23. 23. Swift action to reach their supporters swiftly BREAKING: ACF is taking the federal government to court to #StopAdani. We're challenging the dodgy assessment of the pipeline Adani wants for its climate-wrecking-mine. We've filed our case & urgently need your support. Please donate now: [URL] uns STOP 0476000111 BREAKING: ACF is taking the federal government to court to #StopAdani. We're challenging the dodgy assessment of the pipeline Adani wants for its climate-wrecking-mine. We've filed our case & urgently need your support. Please donate now: [URL] uns STOP 0476000111 Sent 5:31pm
  24. 24. Emotive video on donation page Alex, We’re challengingAdani’s water- guzzling climate-wrecking mine in court and we urgently need your support today!
  25. 25. People want to feel they are part of a solution. TREND #5: People give more for hope
  26. 26. Emotive language inspires donors to give Our two most successful SMS campaigns at Christmas, both used the word: HOPE
  27. 27. From: REDCROSS Alex, it's 4 days till Xmas. Help bring HOPEto families facing tough times. Donate $50 now: [URL] uns STOP 0429562888 From: REDCROSS Alex, it's 4 days till Xmas. Help bring HOPE to families facing tough times. Donate $50 now: [Link] uns STOP 0429562888 HOPE Power of SMS • Emotive message, with pre-filled giving form with unique amounts • Simple to give
  28. 28. $73 Average gift Average donation via prefilled SMS $3,000Highest amount donated Highest donation via prefilled SMS ROI: 3.9x for SMS Average conversion rate for SMS: Trends in giving via SMS Friday 21st December 2018 Best day to send SMS Wrap up of giving trends acrossAustralian charities forChristmas 2018
  29. 29. TREND #3: Corporates invest more in charities TREND #5: People give more for HOPE TREND #1: Personal touch wins every time TREND #2: Donors prefer a seamless experience TREND #4: Digital unlocks swift action 5 TRENDS TO WATCH FOR 2019
  30. 30. Get in touch today We make digital giving easy www.giveeasy.org Call us on: (02) 8668 5579 Or email: theteam@giveeasy.org

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