Personal Information
Organização/Local de trabalho
London, United Kingdom United Kingdom
Setor
Advertising / Marketing / PR
Site
www.mosoco.co.uk
Sobre
I have worked in the area of digital and mobile marketing, communication and business strategy since 1993 and I have experience with advertising agencies, consultancies, and media owners. I have provided digital business and marketing advice across many industries including media, telecoms, financial services, fmcg, retail, travel and the public sector.
I have specialist expertise in digital governance and managing the risks surrounding digital technology including cyber security, social media risks, inadequate digital experiences, and flawed digital campaign measurement techniques.
I am a member of the Finance and Performance Board of TechUK (the UK industry body for the IT, telecommu
Marcadores
social media
risk
marketing
usability
digital
collaboration
digital strategy
hacking
security
content marketing
innovation
user experience
culture
cyber
knowledge
creativity
npd
community
information management
waste
lean processes
muda
business processes
loyalty
augmented reality
promotions
rfid
retail
beacons
proximity
advertising
apps
mobile marketing
responsive
remote working
future of work
elearning
digital office
knowledge management
workplace
viral
analysis
behavioural economics
network penetration
virus
digital risk
cyber risk
digital transformation
attribution
measurement
cross channel
roi
investment
metrics
returns
compliance
reputation
facebook
smart objectives
pinterest
youtube
vine
social media risk
research
lies
statistics
truth
user centred design
ucd
heuristics
usabiulity
guidelines
smart tv
interactive tv
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