1. MY START UP JOURNEY
3 month pre-acceleration program
 Jean Luc Scherer -The Idea Pollinator
 Jenny Tsuboyama -The StrategInnovator
BY: JEAN LUC SCHERER & JENNY TSUBOYAMA 1

2. 2
THE PROBLEM
Are you solving a real problem that
will have a significant impact?
Investors look for strong teams, that
solve real problems and can quickly
demonstrate market traction
THE TEAM
Are all co-founders equally
committed? Are you aware
of your strengths and
weaknesses?
TRACTION
Are you engaging
customers early enough?
Are you getting market
feedback and traction?
The Entrepreneur’s Dilemma

3. 3
Organizations dealing with entrepreneurs
rely often on ad-hoc mentor matching and
online sessions only… resulting in lack of
availability and weak foundations
THE J PROMISE:
We offer full availability and accessibility plus strong
foundations for your Start Up Journey to begin. We will
deliver these foundations through Face-2-Face Koaching,
insightful awareness, Value proposition design, team
dynamics, sales up-skilling.

4. 4
The value of this Program is 20K USD per
start up, however we just ask them to sign
a social contract and pay a nominal fee
to guarantee their commitment
THE J SOCIAL CONTRACT:
Our engagement in exchange of taking care of our visa, flights,
accommodation, food and local transportation for the 3 months
of our Program. From the entrepreneurs we ask only to let us
document their journey through interviews and video recordings.
As we measure progress the best team will be offered remote
extended Koaching + Mentorship for another 6 months.

5. 5
Trends:
Entrepreneurship, Integration, Always
available, Socio-Economic sustainability,
Innovation, Globalization
.
Needs:
Responsiveness , Flexibility, Maximizing
Wealth, Simplicity, Collaboration,
Education & Learning, Customization
Synergizing with our
Partners:
Incubators, Accelerators, Chambers of
Commerce, Individuals who want to
see their ideas commercialized
Business Model:
Shared network & assets with partners to produce, deliver and sell customized offerings in exchange of a basic package that includes: accommodation, food, transport within the country,
flight tickets, visa, as well as permission to document the startup journeys through interviews and recordings.
We Offer:
» Insightful awareness with
inspirational stories, successful
cases and learning from failures of
international and local
entrepreneurs.
» Training on Business Modelling,
Team dynamics, Sales and
business development, marketing
» Koaching sessions to build strong
foundations on the topics listed
above.
Target Market Segments:
» Start-ups in pre-acceleration or
pre-incubation stage.
» Entrepreneurs fluent in English,
receptive & empty minded,
passionate, committed, perseverant
» Any industry.
Using our production
assets of:
» Multicultural facilitators with
different backgrounds and
specializations.
» Training and coaching skills.
» Innovation and business tool boxes.
» Knowledge and access to mentors.
Our Jenuine & wow!
Value Proposition
Provide accessible & available Heads-Hearts-Hands through Koaching to
the entrepreneurs from generation of ideas to practical application into
products and services, in exchange of flights, accommodation, food &
transport
Delivered through
channel of:
» Local Presence

6. 10/24/2015 BY: JEAN LUC SCHERER & JENNY TSUBOYAMA 6
WS2 Content:
Business Model
Canvas and
Business models
We inspire, develop entrepreneurial capacities, build
committed teams, enable idea to invoice and validate for
a successful realization
Graduated team
selection (criteria*)
6 month Online
Koaching &
Mentoring
Outcome
Personnalised Mentor
matching / continued
Koaching
WS1 Content:
Empty mind,
Insights, Creative
thinking & User-
centric design
WS1 Outcome:
Idea Pitches
WS2 Outcome:
Concept Pitches
WS3 Content:
Team Dynamics
& Development
WS3 Outcome:
Team DNA &
Structure
WS4 Content:
Sales & Business
Development,
Marketing
WS4 Outcome:
Sales Channels
MarketingStrategy
Evaluation:
Business
Reassesment
Readiness & Final
Pitches
Final Outcome:
Progress and gaps
report. Roadmap
My Startup Journey
continues
90% KOACHING
10% Mentoring

7. Our Approach: In 3 months through heart to heart empathy & face
to face Koaching & Action Learning we enable the foundations of the start up
journey. We empower them hand to hand like brother and sister.
ExcelRealizeSaleUniteDesignInspire
Week 1
Get Insights,
Validate ideas,
understand
customer
problems
Week 2
Define and
refine you
concept. Define
your business
model
Week 3
Understand
strength/weakn
esses
Understand help
you need
Week 4
Expose and
validate
concepts.
Sales planning
& marketing
Week 5-11
Practice,Practice
Refine concepts,
meet customers,
sales/marketing
Week 12
Pitching,
Learnings, your
personnalized
action plans
and roadmap
During the 3 months, each startup gets 1 full day (5 hous) of
personnalized Koaching per week. Consider us part of your
extended team

8. 10/24/2015 BY: JEAN LUC SCHERER & JENNY TSUBOYAMA
Who should join this program?
Team
We are looking for 5 teams of the
size of 2-3 persons.
To get the most out of our Koaching
we recommend that you and your
partners have worked on this for at
least a few months
How we select the teams?
Through an online application process followed by a remote interview with the short listed
teams. We want to get to know YOU and your team, we want to hear what makes your heart
sing! We want to hear about your idea and why you believe we should help you!
Industry
Really any! Since our main focus
is on koaching we are industry
agnostics.
This is a pre-acceleration or
pre-incubation program
Individual members
Join us if you are:
1. Proficient in English
2. Receptive & empty minded
3. Positive & open attitude
4. Passionate & Courageous
5. Committed & Perseverant

9. JEAN LUC SCHERERProfessional and Working experience
Education
Summary
 Startup Mentor at Flat6Labs Accelerator – Abu Dhabi. Helping startups from idea to concept development, business
model development and sales planning. Motivates, Coaches and Challenges teams.
- Most recently mentored RideBlock a startup developing a connected skateboard together with a mobile app that
will allow skateboarders to improve their skills.
 Startup Mentor at Turn8 Accelerator – Dubai.
- Mentor for Rishar a ridesharing application that matches riders & drivers. Keeps track of sustainability impact.
 Mentor at In5 Incubator – Dubai, Jury Member for Smart City App Hack (SCAH) Dubai.
- Mentor for World SpotLight a mobile application provide a curation layer on top of youtube.
- Mentor for MyGreenRank a mobile app helping you to control and reduce your energy spending
- Mentor for MOTO-X a connected car application
 Grand Jury Member of World Summit Awards - The World Summit Award selects and promotes the world’s best e-
Content and innovative information and communication technology applications. The award is partnered with the
key United Nations organizations and agencies; to date more than 178 countries are actively involved.
 Innovation & Apps Middle East Magazine – Mentor and part of innovation Think Tank.
- Defining the innovation and technology agenda of the magazine.
- Contributing with articles on Mobile Apps, IoT and Innovation
 Head of Sales for IoT in Middle East and Africa, Innovation Coach for Ericsson - the Swedish Telecom
Infrastructure vendor.
- Innovation coach acting as advisor for internal innovation initiatives (Kaizen incremental innovation) as well as
supporting more disruptive projects (entrapreneurs and internal incubator).
- Client side innovation and Collaborative innovation projects with customers.
- Public Speaker on M2M, IoT, SmartCities and Innovation
 Master’s Degree in Discrete Mathematics, Universite Louis Pasteur, France
 Innovation Coaching training
 Dale Carnegie Speaker Buro training for Public Speakers
 Participation in seed startup program, Stockholm Innovation and Growth
 My combined experiences in Sales and Innovation coaching
allow me to provide startups a reality check as well as a more
systematic approach to developing their startup journey. As a
mentor I value empathy, perseverance and an ability to
quickly pivot when reaching a dead-end.
 When coaching startups I tend to focus on the insights
leading to real problem solving, I will help the startup to
understand their strengths and weaknesses and above all I
will motivate them to go out and meet customers from day 1.
 Technology background in Multimedia communications, Small
data/Bigdata and dominantly IoT. Global IoT influencer based
on Onalytica social media ranking.
 Panelist and Speaker at international conferences : Global
Innovation Summit on Smart Cities and Innovation eco-
system, World Summit Awards on reverse-pitching and
innovation, Arab Advisors on IoT and Smart Cities. GiTex on
how IoT will impact our lives.
theideapollinator@gmail.com
BY: JEAN LUC SCHERER & JENNY TSUBOYAMA
9
Meet
The Idea Pollinator

10. JENNY TSUBOYAMAProfessional and Working experience
thestrateginnovator@gmail.com
Education
Summary
 Energizing & Empowering intrapreneurs in public/private
sector as well as koaching entrepreneurs agencies and SMEs
with her global experience and knowledge of public policy,
government affairs, innovation, regulatory and information
technology frameworks in East Asia, Latin America and MENA
region.
 Jenny specializes on e-Policies, e-Government and
Organizational Change management, Innovation process ,
Leadership & Communication Skills, Action Learning
Programs, as facilitator in workshops and consultant.
 Panelist and keynote speaker at International Conferences, like
the International Conference of Policy Analysis and Evaluation
(South Korea) and International e-Government Bahrain.
 Jenny builds networks with her public relation’ s and
coaching skills . She manages study groups and meetings due
to her years of experience in South Korea, UAE, India, Tunisia
and Peru.
 Master´s Degree in Public Administration with mention in Global e-Policies and e-Government, SKKU, South Korea, Outstanding
Thesis Award
 Certifications: PROSCI Change Management Certification, Making Strategy Happen, Innovation Management Certification
(Dubai)
 International Course on Human Capabilities, IAMR, India.
 Executive Education Course in Project Management and Securities Markets , ESAN, Peru
 Diploma in Coaching and Consulting, URP, Peru
 Professional Title Attorney, UCSM, Peru, 2007
 Bachelor´s Degree in Law, Universidad Católica de Santa María - Peru , Top 10.
 Combination of relationship, management, advising and consultation to guide using corporate innovation resources and tools to
improve outcomes in innovation.
- Understand and evaluate innovation at the segment, platform and division levels.
- Creates , develops and manage relationships within the segments organizations.
- Understand business activities, priorities and sustainable differentiation across the segment
- Monitors the adoption and facilitates execution of the Innovation Framework.
- Advises and guides junior and senior managers on how to improve innovation process and execution.
- Identify the key opportunities to engage initiatives across the global partners.
 Supporting public administration and e-Government projects and initiatives
 Lecturer and consultant on e-Government and Change Management
 Facilitator of Action Learning Programs and Scenario Based -Learning
 Project Manager in change management training and e-Government case studies and project manager in e-newsletter
project for Information Technology Authority in Oman
 Research on systematization of legislation, informal economy, e-global policies.
 Analysis political policies and legal practices in order to decide what governmental policies to support and implementation of a
ICT platform for legislation (Peruvian Parliament)
 Public relations, negotiations and networking, organization of trainings, conferences, road-shows.
 Life and organizational coaching.
 Civil, administrative and parliamentary law (advisor in the Peruvian Parliament), public policy and information technology.
 Coordination, negotiation and developing projects with lobby groups, political parties and press
 Writing proposals, preparing presentations, marketing material, written communication and speech drafts
BY: JEAN LUC SCHERER & JENNY TSUBOYAMA
10
Meet
The StrategInnovator

11. The Idea Pollinator
The StrategInnovator