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VIBRANT VENUES
PURPOSES:
• Promote and advertise venues and festivals in
Hertfordshire.
• Educate artists from Hertfordshire about venues and
festivals that they can perform in.
• Promote artists that are playing in venues and festivals
from Hertfordshire.
STATEMENT OF NEEDS:
• Good venues, limited amount of artists performing.
• Lack of magazines talking about artists from Hertfordshire
performing.
• This means there’s a gap in the market.
• Main focus is Hertfordshire venues (my unique selling
point)
COMPETITION – MAGAZINE 1:
Festworld:
• Slight competitor.
• Talks about festivals across
England (location, food, outfit
ideas).
• People in Hertfordshire could
choose other festivals instead of
local ones.
COMPETITION – MAGAZINE 2:
London Lost Music Venues:
• More of a competitor than
Festworld.
• Venues in London just north
of Hertfordshire.
• Could attract artists from
Hertfordshire.
COMPETITION – MAGAZINE 3:
Hertfordshire Life:
• Slight competitor.
• Doesn’t mention music.
• Areas in Hertfordshire for music.
• Could mean audience looks to this
magazine for location instead.
FORM AND GENRE:
• Theme – music venues and festivals.
• Who’s playing, where, when and what genre of music.
• 50 pages (mix of photos and text).
• Produced every 4 Mondays.
• Cost - £4.99
CONTENT:
• Page details – titles, main images, text surrounding
images
• Text – laid out in columns, information about the artist,
venue or location.
• Font – “sans-serif” (text), “better together” (page titles and
subtitles),”musicalina” (headline), “blacklist” (masthead).
FONT STYLES:
Masthead: Headline:
Page Titles: Text:
MOOD BOARD:
PENCIL SKETCH PLANS:
Front Cover: Double-Page Spread:
COLOUR SCHEME EXAMPLES:
• Overall colour scheme:
• Others colours added to match music theme e.g. red and
black if I’m talking about an artist performing rock music.
TARGET AUDIENCE:
Primary Audience – men and women aged 17-32
Secondary Audience – music lovers in general
No age, gender or ethnicity restrictions as music is for everyone.
RESOURCES, PERSONNEL AND
BUDGET:
Resources:
•Laptops: £550 each
•Cameras: £150 each
•Tripods: £50 each
•Camera lenses: £300 each
•Camera batteries: £15 each
•Printers: £100 each
•SD cards: £35 each
Personnel:
•Photographer: £320 pw
•Writer: £290 pw
•Writing editor: £340 pw
•Photo editor: £340 pw
•Graphic designer: £300 pw
•Fact checker: £240 pw
•Model: £200 pw
DISTRIBUTION AND MARKETING:
• Printed and digital copy.
• Sold at local stores around Hertfordshire.
• Marketed on different forms of social media, print posters
and radio adverts.
PRODUCTION COMPANY:
• Standard limited guarantee.
• Profit made goes towards salaries of the team.
• Rewards hard work.
CONCLUSION:
• Magazine may be expensive.
• Limited competition.
• Good budget.
ANY QUESTIONS?

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Vibrant Venues Powerpoint.pptx

  • 2. PURPOSES: • Promote and advertise venues and festivals in Hertfordshire. • Educate artists from Hertfordshire about venues and festivals that they can perform in. • Promote artists that are playing in venues and festivals from Hertfordshire.
  • 3. STATEMENT OF NEEDS: • Good venues, limited amount of artists performing. • Lack of magazines talking about artists from Hertfordshire performing. • This means there’s a gap in the market. • Main focus is Hertfordshire venues (my unique selling point)
  • 4. COMPETITION – MAGAZINE 1: Festworld: • Slight competitor. • Talks about festivals across England (location, food, outfit ideas). • People in Hertfordshire could choose other festivals instead of local ones.
  • 5. COMPETITION – MAGAZINE 2: London Lost Music Venues: • More of a competitor than Festworld. • Venues in London just north of Hertfordshire. • Could attract artists from Hertfordshire.
  • 6. COMPETITION – MAGAZINE 3: Hertfordshire Life: • Slight competitor. • Doesn’t mention music. • Areas in Hertfordshire for music. • Could mean audience looks to this magazine for location instead.
  • 7. FORM AND GENRE: • Theme – music venues and festivals. • Who’s playing, where, when and what genre of music. • 50 pages (mix of photos and text). • Produced every 4 Mondays. • Cost - £4.99
  • 8. CONTENT: • Page details – titles, main images, text surrounding images • Text – laid out in columns, information about the artist, venue or location. • Font – “sans-serif” (text), “better together” (page titles and subtitles),”musicalina” (headline), “blacklist” (masthead).
  • 11. PENCIL SKETCH PLANS: Front Cover: Double-Page Spread:
  • 12. COLOUR SCHEME EXAMPLES: • Overall colour scheme: • Others colours added to match music theme e.g. red and black if I’m talking about an artist performing rock music.
  • 13. TARGET AUDIENCE: Primary Audience – men and women aged 17-32 Secondary Audience – music lovers in general No age, gender or ethnicity restrictions as music is for everyone.
  • 14. RESOURCES, PERSONNEL AND BUDGET: Resources: •Laptops: £550 each •Cameras: £150 each •Tripods: £50 each •Camera lenses: £300 each •Camera batteries: £15 each •Printers: £100 each •SD cards: £35 each Personnel: •Photographer: £320 pw •Writer: £290 pw •Writing editor: £340 pw •Photo editor: £340 pw •Graphic designer: £300 pw •Fact checker: £240 pw •Model: £200 pw
  • 15. DISTRIBUTION AND MARKETING: • Printed and digital copy. • Sold at local stores around Hertfordshire. • Marketed on different forms of social media, print posters and radio adverts.
  • 16. PRODUCTION COMPANY: • Standard limited guarantee. • Profit made goes towards salaries of the team. • Rewards hard work.
  • 17. CONCLUSION: • Magazine may be expensive. • Limited competition. • Good budget.