2. SUMMARY
The magazine will be about all the different festivals in Hertfordshire
It will include articles which will have interviews and reviews
Discussion on the acts and costs of going to a festival
Also what else will be available in the festivals
3. PURPOSE
The purpose is to inform and promote
It will inform by telling people about the festivals Hertfordshire has to
offer
It will also inform readers about the history and where they are now
For promotion it will help get recognition for these festivals
So the overall purpose is to help get the festivals seen
4. COMPETITION
There is no completely direct competition for the magazine
However there is some competition through the magazine ‘Hertfordshire life’
Another example of competition would be ‘Festworld’
5. FORM AND GENRE
The magazine will be 18-35 pages long containing images and
information
The pages will be A4 in size
It will be released twice a year, once at the start and the other midway
through
6. CONTENT
• It will have interviews of people who have previously been to the
festival
• It will have articles with reviews on the festivals
• The colour scheme of it will be bright and summery
• The title is ‘Herts Festivals’ and will be in the font calibri
7. TARGET AUDIENCE
The target audience will be people aged 20-40, all ethnicities, races and
disabilities
It will mainly target music lovers but its not always all about the music
8. MARKETING AND DISTRIBUTION
I would attempt to get the festival companies to help promote it
Social media would be big as I would be able to reach a lot more
people
Advertisements would be another way of marketing the magazine
It will be in shops in the local area
9. RESOURCES AND PERSONNEL
Resources needed will be a computer, mouse and keyboard, camera
and a SD card
Apps will include Photoshop, InDesign and illustrator
Personnel will include a graphic designer, a writer, a fact checker and an
editor.
10. PRODUCTION COMPANY
It will be in house
I will contact advertisers and the festivals myself
I will source the personnel myself
11. BUDGET
Items included in the budget:
Personnel (Editor, writer, graphic designer and ect)
Production of the magazine
Materials used for the magazine
12. CONCLUSION
It meets the client requirements and links to the brief
It provides a great amount of information for the consumer
