Viral venues

Purpose
• To create a music magazine that will
be digital and physical that will include
musical venues in Hertfordshire such as
music festivals and music clubs.

Statement of
needs
• I need to show what
Hertfordshire has to offer when it
comes to music and name different
venues to listen to music.
• From this it needs to show what
Hertfordshire has to offer which
may not be as known which in this
case is music

Competition
• Most music magazines wont be as specific as
mine as mine specializes in Hertfordshire music
• This means this differentiates my magazine
from other competition making it much more
appealing

Form and genre
• It will be a music magazine
featuring festivals This means this
differentiates my magazine from
other competition making it much
more appealing
• It will be 50 pages
• It will be released during
summer due to the fact that’s
when most of these events happen

strengths • One strength it appeals to a wide
audience as many young people enjoy
going out to music festivals and if
released in the summer could increase its
potential for readers as young people will
be looking for something to do.
• Another strength is that more people
would buy it to find out about festivals in
Hertfordshire which would be very
interesting to young readers as they may
have never heard of these places before
as they go under the radar and it gives
them an incentive to buy the magazine to
go to new places, and this benefits the
local people and businesses.

content
• Colours will feature blue green and
orange
This is the font for the headline STHupo

Target audience
• It is targated to young adults as
well as middle aged people
• As well as people interested in
music looking to see it live

Resources and personnel
• I will need to spend around 2000 on
equipment for the magazine
• As well as another 2000 to recruit
personell for every area

budget
• Around £9-13 per magazine print
• Camera is £300-500 with one extra for backup
• £15 for a tripod with one spare
• Background lights £40 with 4 to use
• Talent is £100-300 per session might use 1-3
• Social media manager £50-200
• £5,000 to distribute all the magazines
• Editor is £90 an hour
• Magazine advisor is £100-300
• Digital editor is £20-30 an hour
• Staff writer is £15-30 an hour
• Fact checker is £10.00 an hour
• Features editor is £30-40 an hour

Distribution and
marketing
• Distribute to local shops in Hertfordshire
• And have a digital version that people
outside the county

Production
company
• In house production company
which covers music

Conclusion
I think my magazine will be a good idea
as it will spread awareness about the
variety of music festivals in Hertfordshire
as well as instrument shops, this will also
bring in people from neighbouring
counties which will bring in customers to
local businesses, it also would be
generally cheaper to make then other
genres of magazine due to the fact that
many of these places will already have
photos online which may save money on
the cost of equipment.

Any questions