Slides and notes from the VLA Presentation Academy Webinar Designing Effective Presentations.

1. 1

2. Ask
par)cipants
to
share
what
they’ve
seen.
Share
story
of
Internet
Librarian
conference
many
years
ago:
person
had
the
en)re
presenta)on
on
slides;
panicked
and
started
saying,
“Well,
you
can
just
read
the
slides
yourself”;
ran
out
of
)me
before
she
was
even
halfway
through
her
presenta)on.
2

3. Most
failures-­‐
outside
of
technology
ones-­‐
fall
into
these
3
areas.
Rebecca
and
Nathan
will
concentrate
on
#1;
Jennifer
and
I
will
discuss
visuals
and
content
today.
This
en)re
PPT,
complete
with
speakers’
notes,
will
be
made
available
to
you
aQer
the
Webinar.
We’ll
be
assuming
you
already
have
a
presenta)on
in
mind-­‐
perhaps
you
have
had
a
proposal
accepted
for
a
conference
like
VLA
and
now
you
need
to
put
the
presenta)on
together.
3

4. Many
people
underes)mate
prep
)me-­‐
and
the
resul)ng
presenta)on
reflects
that.
I
spent
about
15-­‐20
hours
on
this
presenta)on,
not
coun)ng
today’s
actual
Webinar.
Jennifer?
4

5. Consider
the
purpose
Purpose
will
shape
everything
about
the
speech,
from
the
tone
to
the
length
5

6. Leading
a
book
group
discussion
vs.
introducing
an
author
reading
Cri)cal
lens
vs.
flaYering
Go
longer
vs.
get
out
of
the
way
Professionally,
probably
be
informa)ve
or
persuasive
6

7. Leading
a
book
group
discussion
vs.
introducing
an
author
reading
Cri)cal
lens
vs.
flaYering
Go
longer
vs.
get
out
of
the
way
Professionally,
probably
be
informa)ve
or
persuasive
7

8. Designed
to
convince
the
audience
to
agree
with
a
par)cular
claim
about
an
issue.
Argue
to
an
administrator
that
we
should
increase
the
collec)on
budget
by
20%
because
of
price
increases
in
serials.
Keynote
speeches
at
conferences
are
oQen
more
on
the
persuasive
side;
they
want
to
change
your
heart
or
mind.
8

9. Last
year’s
“Behind
the
Lines
of
the
poli)cal
baYle
for
libraries”
9

10. Persuasive
speech
You
need
to
make
more
emo)onal
appeals
(also
known
as
pathos)
You’ll
need
to
really
think
about
your
language
choices
Allitera)on
You’ll
want
to
move
people
10

11. We’re
a
very
prac)cal
profession-­‐
more
likely
to
see
informa)ve
Designed
to
give
the
audience
a
deeper
understanding
of
a
topic.
Case
studies/
Here’s
how
we
did
it
Tend
to
be
seen
more
at
the
local
and
regional
conferences
Research
studies
These
can
s)ll
be
persuasive-­‐
“why
don’t
you
try
this”-­‐
but
the
emphasis
is
on
sharing
informa)on.
11

12. 2
examples
from
last
year’s
VLA
12

13. You’ll
be
more
maYer
of
fact,
but
you
need
to
find
the
story.
Why
is
this
informa)on
interes)ng?
What
problem
did
it
solve?
What
challenge
does
it
bring?
Why
should
your
audience
care?
You’ll
give
more
pro’s
and
con’s
Less
emo)on
is
needed
(humor,
floweriness)
but
you
s)ll
need
to
make
it
interes)ng!
13

14. Consider
your
audience
Lots
of
people
don’t
do
this-­‐
it’s
important!
Tailor
your
speech
to
who
will
be
in
your
audience
Effects
content
and
language
Essen)al
to
think
about
why
they
are
in
your
audience
and
what
might
be
of
interest
to
them
14

15. 15

16. Even
within
our
field,
different
areas
have
jargon
that
may
not
make
sense
to
other
librarians.
16

17. Also
need
to
consider-­‐
will
it
be
a
friendly
audience?
Are
you
talking
about
something
controversial?
Will
there
be
resistance?
Think
also
about
)me
of
day
and
how
close
or
far
away
you
are
from
meals!
17

18. Do
I
want
to
engage
them
in
some
ac)vity?
If
so…
How
many
people
do
you
expect
to
be
in
the
audience?
How
do
you
think
the
room
will
be
set
up?
18

19. In
a
professional
presenta)on,
you
will
have
a
strict
)me
limit.
Prac)ce!!!
Topic:
Social
media
in
the
library
Lightning
talk
(7
minutes)
Here’s
a
really
fun
new
app!
Concurrent
presenta)on
(45-­‐50
minutes)
Here’s
how
we
put
together
a
social
media
presence
and
evaluated
how
effec)ve
it
is
Workshop
(3
hours)
Let’s
brainstorm
ways
to
use
social
media
and
then
do
mul)ple
ac)vi)es
that
will
lead
to
audience
members’
crea)ng
a
social
media
plan
for
their
libraries.
19

20. Who
knows?
You
can
spend
3
seconds
on
a
slide,
you
could
spend
3
minutes
on
a
slide.
Un)l
you
prac)ce
you
won’t
know
if
you
have
enough
or
too
many
slides.
20

21. This
is
the
real
ques)on.
And
you
won’t
know
this
un)l
you
prac)ce.
21

22. This
may
take
a
few
minutes
to
discuss;
a
cat
picture
might
fly
by.
22

23. But
rule
of
thumb
for
danger:
For
a
regular
session,
don’t
have
more
slides
than
you
do
minutes!
23

24. Takeaways
What
do
you
want
your
audience
to
‘take
away’
from
your
presenta)on?
Remember
to
make
it
audience-­‐focused,
not
presenter-­‐focused.
Par)cipants
will
be
able
to
tailor
their
presenta)ons
differently
depending
on
whether
the
intent
is
persuasive
or
informa)ve.
NOT:
I
will
present
the
difference
between
a
persuasive
and
informa)ve
speech.
24

25. We
have
our
purpose,
our
audience
analysis
done–
we
can
start
wri)ng
up
our
presenta)on
script.
Note
that
I
didn’t
say
your
PRESENTATION!
You
need
to
have
your
‘story’
craQed
before
you
even
think
about
slides.
25

26. Counterintu)ve-­‐
but
don’t
worry
about
the
introduc)on
People
can
caught
up
in
how
to
start
a
presenta)on-­‐
but
really
need
to
get
the
body
done,
then
worry
about
introduc)on
and
conclusion.
AQer
you
know
what
you’re
going
to
say,
work
on
your
intro
and
conclusion
-­‐Avoid
“throat
clearing”-­‐
people
meandering
26

27. Use
Word
or
PPT
to
create
an
outline
Capture
your
main
points-­‐
I
have
them
all
on
one
slide;
in
reality,
I
like
to
put
one
main
point
per
slide
27

28. Make
sure
you
are
telling
a
story
Make
sure
it
is
audience-­‐focused
Make
sure
it
is
in
line
with
your
planned
take-­‐aways.
I
tend
to
have
one
slide
per
suppor)ng
idea-­‐
and
that
might
be
broken
down
further
28

29. A
special
word
about
giving
background
informa)on.
A
common
flaw
is
getng
too
caught
up
in
explaining
the
environment.
If
I’m
presen)ng
on
the
instruc)on
program,
do
I
need
to
share
all
these
stats?
NO.
Figure
out
what’s
important
for
the
audience
to
know
in
order
for
your
story
to
make
sense.
29

30. We’ve
talked
a
bit
about
avoiding
professional
jargon.
Also
need
to
keep
in
mind
that
you
may
have
ins)tu)onal
language
that
you’ve
internalized
but
may
not
be
explicit
to
your
audience.
Example:
Univ100;
CORE
Watch
out
for
acronyms
30

31. Once
the
body
is
done,
think
about
how
to
immediately
engage
your
audience.
This
is
where
your
introduc)on
comes
in.
AYen)on
geYer
Depends
on
the
context,
your
audience,
and
your
strengths
as
a
speaker
Examples
Tell
a
story
Ask
a
ques)on
(that’s
what
we
used!)-­‐
closed
or
open
Use
a
video
clip/funny
picture
Use
a
striking
quota)on
or
interes)ng
fact
31

32. Conclusion
Bookend
to
the
introduc)on
Otherwise,
trail
off
into
“And
that’s
it…”
Signal
the
end
of
your
talk,
“As
I
wrap
up…”
Ac)vate
the
audience.
What
do
you
most
want
your
audience
to
remember
about
your
topic?
Provide
psychological
closure.
It
can
be
a
statement
that
is
wiYy
or
amusing.
Powerful
example:
circular
conclusion.
Final
step
of
the
conclusion
refers
back
to
the
aYen)on-­‐getng
step
of
the
intro.
Ted
Talk:
box
32

33. No)ce
we
never
said
how
many
bullet
points
you
should
have
on
a
slide,
or
how
much
text
should
be
on
a
slide.
DANGER:
This
is
NOT
your
visual
aid.
Your
audience
should
never
see
this
version!
When
someone
reads
their
PPT
Jennifer
will
now
talk
about
how
to
create
a
visually
compelling
visual
aid
33

34. Here’s
my
script
outline
for
the
conclusion.
I’ve
included
it
in
the
notes
field
of
the
sunset
slide
so
that
you
can
refer
to
the
text
aQerwards,
but
it
would
be
deadly
to
read
this
to
you!
Jennifer
will
now
talk
about
how
to
create
a
visually
compelling
visual
aid
34

35. These
rules
will
apply
no
maYer
what
medium
you
are
using
to
present.
It
will
work
for
PowerPoint
or
Prezi.
The
fundamentals
are
the
same.
35

36. With
text,
less
is
always
more.
Avoid
using
slides
that
are
full
of
text.
If
your
slides
contain
mostly
text,
you
are
distrac)ng
your
audience
from
what
you
have
to
say.
You
are
asking
them
to
listen
to
you
and
read
your
slides
at
the
same
)me.
The
mind
struggles
to
do
both,
and
it
undermines
what
you
are
trying
to
say.
If
your
slides
need
to
include
a
lot
of
text
(sta)s)cs,
data,
etc.),
hide
them
un)l
you
are
ready
to
discuss
them.
Limit
your
use
of
effects
and
transi)ons
when
using
PowerPoint
or
Prezi.
Again,
you
do
not
want
to
distract
from
what
you
are
trying
to
say.
36

37. So
why
is
this
true?
Science!
Well,
it’s
called
the
Picture
Superiority
Effect
and
it
shows
that
humans
are
beYer
able
to
learn
and
recall
informa)on
that
is
presented
as
a
picture
than
when
the
same
informa)on
is
presented
in
words.
In
one
experiment
par)cipants
were
able
to
remember
about
10%
of
the
content
they
had
been
told
72
hours
later.
Those
who
were
presented
with
informa)on
in
picture
format
were
able
to
recall
about
65%
of
the
content.
The
brain
also
processes
visual
content
60,000x
faster
that
textual
content.
Pictures
make
it
easier
for
us
to
understand
it.
hYp://blog.hubspot.com/blog/tabid/6307/bid/34274/7-­‐Lessons-­‐From-­‐
the-­‐World-­‐s-­‐Most-­‐Cap)va)ng-­‐Presenters-­‐SlideShare.aspx
37

38. The
text
needs
to
be
in
a
big,
bold
font
that
is
easy
to
read.
Make
sure
the
people
on
the
back
row
will
be
able
to
see
the
text
on
your
slides.
Avoid
the
cutesy
fonts,
they
can
be
difficult
to
read.
It
is
best
to
use
dark
text
on
a
light
background.
You
want
your
text
to
stand
out.
38

39. Use
simple
graphics
that
speak
to
the
informa)on
you
are
trying
to
convey
to
your
audience.
Your
graphic
could
be
a
metaphor
or
something
more
literal.
Either
way
it
needs
to
be
clear
to
your
audience
why
it
is
paired
with
what
you
are
saying.
Take
this
photo
for
example,
it
could
be
used
when
you
are
talking
about
differences
in
something
or
two
things
that
are
completely
different.
I
frequently
use
Flickr
crea)ve
commons
photos
in
presenta)ons.
That
way
I
do
not
have
to
worry
about
copyright
issues.
Crea)ve
commons
allows
you
to
use
images
marked
as
such
as
long
as
they
are
not
for
commercial
use.
You
just
need
to
cite
your
source.
(i.e.
give
the
URL
to
the
image)
39

40. These
images
are
from
an
online
instruc)on
video
I
created
on
PICO.
PICO
is
an
evidence
based
research
method.
I
used
these
images
because
I
felt
that
they
helped
the
my
audience
think
about
the
topic
I
was
discussing.
It
helped
to
draw
a
visual
link
to
what
I
am
discussing.
40

41. Some
images
can
be
too
distrac)ng.
For
example,
I
always
like
to
say
when
I
create
a
presenta)on
that
I
like
to
include
a
cat,
a
dog
and
a
penguin
somewhere
in
my
slides
or
prezi.
Including
pictures
for
the
sake
of
including
them
can
be
distrac)ng.
I
admit
I
can
struggle
with
this
some)mes
because
penguins
are
just
so
cute
and
I
want
to
have
a
penguin
in
my
presenta)on.
However,
if
it
doesn’t
fit
don’t
use
it.
Everyone
loves
Grumpy
Cat.
But
unless
you
are
talking
about
a
grumpy
student
or
patron,
don’t
use
a
picture
of
grumpy
cat
in
your
presenta)on.
You
want
people
to
pay
aYen)on
to
what
you
are
saying.
41

42. Another
op)on
for
presen)ng
is
Prezi.
Prezi
is
a
Flash-­‐based
presenta)on
tool
that
is
housed
completely
online.
Now
if
you
choose
to
use
a
prezi
for
your
presenta)on
you
will
need
to
find
the
right
visual
metaphor
for
your
prezi.
Prezi
offers
lots
of
different
templates
that
you
can
use
to
do
just
that.
Here
is
an
example
of
a
prezi
that
I
use
to
teach
students
about
APA
and
plagiarism.
I
used
this
template,
because
I
am
giving
the
students
the
“key”
to
successfully
using
APA
to
avoid
commitng
plagiarism.
When
you
use
the
correct
“key”
(i.e.
the
library’s
APA
guide)
you
can
be
successful.
42

43. Ac)vity
–
where
do
you
get
images
for
your
presenta)ons?
43

44. You
can
use
arrows
to
draw
aYen)on
to
a
certain
part
of
the
picture.
44

45. Or
you
can
mask
the
rest
of
the
picture
to
draw
aYen)on
to
a
certain
part
of
it.
45

46. Text
does
have
a
place.
This
is
not
it
though.
Avoid
using
large
spreadsheets
or
graphs/charts.
The
text
in
them
is
oQen
too
small
to
read
even
on
a
large
screen.
46

47. Highlight
a
small
part
of
the
item
or
reproduce
it
all
together.
This
is
a
reproduc)on.
Choose
the
items
that
demonstrated
the
most
change.
Don’t
need
to
share
all
data.
Share
what
is
most
informa)ve
or
persuasive.
Pick
and
choose
what
data
you
share.
Some)mes
data
is
beYer
presented
on
handouts.
47

48. When
using
videos
in
a
presenta)on,
make
sure
you
turn
off
auto-­‐play.
Otherwise
the
video
will
begin
playing
when
you
advance
to
the
slide.
Some)mes
there
is
a
delay
in
the
video
playing.
This
may
cause
you
to
advance
again
past
the
slide
to
the
next
one.
It’s
beYer
if
you
have
control
over
the
start
)me
of
the
video.
Also,
if
your
video
requires
an
Internet
connec)on
to
play
you
want
to
confirm
that
you
will
have
a
fast
Internet
connec)on.
And
remember
that
YouTube
videos
always
require
an
Internet
connec)on
to
play.
48

49. Speaking
of
Internet
issues…If
your
presenta)on
is
housed
online,
make
sure
you
have
downloaded
a
copy
to
have
with
you
on
a
flash
drive.
If
you
are
using
Prezi
or
if
you
like
to
keep
your
presenta)on
saved
in
Google
Drive
or
Dropbox,
make
sure
you
have
a
back-­‐up
on
a
flash
drive.
Internet
has
been
known
to
go
down
at
conferences
or
it
can
be
weak
or
sporadically
available.
Always
prepare
for
the
worst!
At
my
very
first
conference
presenta)on
the
Internet
was
not
working
in
the
room
I
was
presen)ng
in.
Thankfully,
I
had
downloaded
my
prezi
to
a
flash
drive,
and
was
s)ll
able
to
present.
If
I
had
not
done
that,
I
would
not
have
been
able
to
present
at
all.
When
it
comes
to
Internet,
hope
for
the
best,
but
expect
the
worse.
49

50. 50

51. 51

52. Remind
par)cipants
that
this
PPT,
with
speaker
notes,
will
be
available
on
the
PA
Google
site
as
a
PDF.
52

53. 53

54. 54