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PERSONAL BRAND EXPLORATION
Jennifer Oliver
Project & Portfolio I: Week 4
January 29, 2023
I have often been described as steady and intentional,
maintaining self-control and integrity. I am a
peacemaker, I believe that there is no room in the
world for animosity, greed, or hate. My background is
working in live production management as a stage
manager or production manager. I have an A.S. in
Show Production and Touring and currently working on
my Entertainment Business B.S. My vision and
purpose are to do my part to make this world a better
place to live. I value hard work and family and my
passions are traveling, music, family, and friends.
IDENTITY
Picture of You
Goes Here
PROFESSION
Potential Job Titles:
•Production Director
•Producer
•Stage Manager
BRAND ARCHETYPE - Girl Next
Door. I am hard working, down to
earth, nice, accessible, and
relatable.
PRODUCTION MANAGEMENT FOR ENTERTAINMENT
Picture Relevant
to Your Industry
Goes Here
Production Companies
TARGET AUDIENCE
Joseph Sapida
Outreach Plan:
• Research Live Nation Entertainment and available careers
and
fi
ll out an application and submit a resume.
• Send a message on LinkedIn to make initial contact.
• I will follow up through a LinkedIn message for further
communication within two weeks.
Recruiting and Talent
Branding at Live Nation
Entertainment
Katelyn Scott
Outreach Plan:
• Research AEG Presents and positions and locations hiring,
apply, and submit a resume.
• Send a message on LinkedIn to make initial contact.
• I will follow up through a LinkedIn message for further
communication within two weeks.
PROFILE
PICTURE Senior Event Producer/
Festival Director at AEG
Presents
Sarah Worden
Outreach Plan:
• I will research the production manager position at Live
Nation.
• I will send a message through LinkedIn to make initial
contact.
• I will follow up withing 2 weeks to see about scheduling a
shadowing session.
PROFILE
PICTURE
Production Manager at Live
Nation Entertainment
PROFILE
PICTURE
GOALS
Short Term: (Immediately After Graduation, 2024)
• Apply for a career in Live Entertainment.
‣ Research careers in the Washington DC Metro or
Richmond VA to be submitted by November 2024.
Mid Term: (2025)
• Secure a career in Live Entertainment.
‣ Volunteer/work in local theatres in the
Fredericksburg area throughout 2023/2024 to have
a recent work history.
Long Term: (2028)
• Have a career with a production company that will travel
worldwide.
‣ Research companies that travel, begin
communication and networking and keep my
passport up to date.
SKILLS ANALYSIS
Notable Skills & Current Pro
fi
ciencies:
Notable Skills REQUIRED in TRADE & Current Pro
fi
ciencies:
Live Production Management
SOFT
HARD
Novice / Adept / Expert
Computer Skills (o
ffi
ce software) Novice / Adept / Expert
Leadership Novice / Adept / Expert
Work Ethic Novice / Adept / Expert
Technical Production Knowledge
SOFT
HARD
Novice / Adept / Expert
Stage Management Novice / Adept / Expert
Attention to Details Novice / Adept / Expert
Problem Solver Novice / Adept / Expert
I help the entertainment industry provide
quality shows through integrity and
leadership.
PROMISE
CREDENTIALS
Work Experience:
• Production Manager, ROCO
Productions
• Stage Manager, Fredericksburg Theatre
Company
Education:
• Show Production and Touring, A.S.,
Full Sail University 2004
• Entertainment Business, B.S., Full Sail University (Exp. 2024)
Awards:
• Academic Honor Roll
Picture Relevant
to Your Industry
Goes Here
COMPETITION
Grayson Meeks
Industry Experience:
• O
ffi
ce Assistant
• VFX Production Assistant
• Crew member
Education:
• Certi
fi
cate of Knowledge, New York University
• Entertainment Business, B.S. Full Sail University (2022)
Leadership Experience:
• Class Valedictorian
• Advanced Achiever
Skills and Pro
fi
ciencies:
• Leadership - 2 endorsements
• Organizational Skills- 2 endorsements
• Software and Technology - 2 endorsements
Jennifer Oliver
Overall Online Presence:
• Has over 500+ connections, customized banner,
professional headshot very detailed pro
fi
le, no links to
outside social media, LinkedIn URL is customized
• Grade: Superior, 75 out of 100
HEADSHOT HEADSHOT
Industry Experience:
• Production Manager
• Stage Manager
• O
ffi
ce Manager
Education:
• Show Production and Touring, A.S., Full Sail University
2004
• Entertainment Business, B.S. Full Sail University (2024)
Leadership Experience:
• Oversee Live Music Production Crew
• Managed Live Theatre Productions
• Run a Small Business O
ffi
ce
Skills and Pro
fi
ciencies:
• Leadership- 2 endorsements
• Eye for Detail - 3 endorsements
• High Quality Work - 2 endorsements
Overall Online Presence:
• No connections, no banner image customized, no
professional headshot, not very detailed pro
fi
le, no
published articles, not showing active on other social
media, is their LinkedIn URL not currently customized
• Grade: Poor, 35 out of 100
COMPETITION
Nicole Adell Johnson
Noteworthy Experience:
• Arts/Entertainment/Dance
• Administrative
• Technical Stage & Live Events
Jennifer Oliver
HEADSHOT HEADSHOT
Industry Experience:
• Stage Manager
• Site Coordinator
• Drama Teacher
Education:
• Education, University of Maryland Eastern Shore, 1991
• Yoga Therapy, Sacred Brooklyn Yoga, 2016
• Certi
fi
cate of Dance, The Alvin Ailey American Dance
Conservatory, 1996-1999
Skills and Pro
fi
ciencies:
• Event Management - 1 endorsements
• Teamwork - 6 endorsements
• Performing Arts - 2 endorsements
Overall Online Presence:
• 147 connections, the banner image is customized,
professional headshot, very detailed pro
fi
le, no
published articles, not showing active on other social
media, LinkedIn URL not customized
• Grade: Average, 55 out of 100
Industry Experience:
• Production Manager
• Stage Manager
• O
ffi
ce Manager
Education:
• Show Production and Touring, A.S., Full Sail University,
2004
• Entertainment Business, B.S., Full Sail University (2024)
Leadership Experience:
• Oversee Live Music Production Crew
• Managed Live Theatre Productions
• Manage Small Business O
ffi
ce
Skills and Pro
fi
ciencies:
• Leadership- 2 endorsements
• Eye for Detail - 3 endorsements
• High Quality Work - 2 endorsements
Overall Online Presence:
• No connections, no banner image customized, no
professional headshot, not very detailed pro
fi
le, no
published articles, not showing active on other social
media, is their LinkedIn URL not currently customized
• Grade: Poor, 35 out of 100
BRAND POSITION
For [ live productions] who [need leadership and
team management], I provide [RELIABLE,
ORGANIZED, LEADERSHIP] because [I EXPECT
THE SAME DEDICATION AND HARD WORK IN
RETURN FROM MY TEAM.]
“JRO LIVE PM”
NETWORKING &
MARKETING
Industry Events & Organizations
• Pollstar Live/Production Live
‣ Feb 21-23 2023 | Digital Pass
• Alliance for Women In Media
‣ February 2023 | Lexington, KY
• IATSE Local 22 & Local 161
‣ 2023 | Washington DC
Digital Marketing
• Primary Content: I will create and publish educational and
inspirational online content. Articles that promote peace
and wellbeing.
• Primary Tools: I will use Instagram, LinkedIn, and Twitter to
promote your content, monthly, in a digital format of either
photos or videos.
• Website: I will use my digital portfolio site moving forward to
help build brand awareness online by updating it on a
regular basis and posting inspiring stories and educational
content.
Picture of You
Goes Here
PROFESSIONAL DEVELOPMENT
Mentor
• I will be looking for a fun-loving mentor in live
production management, who has a strong work ethic
and enjoys sharing work experience. The experience
and lifestyle they should have are integrity and family
oriented. EST. PARTNERSHIP - ASAP
Formal Education
• Show Production and Touring AS
• Entertainment Business BS
Technical Skills
• Stage Crew All Aspects- Altria Theater - ASM Gobal,
02/2023
• Stage Managment - Art Factory, 05/2023
• Production Management - Live Nation DC, 02/2023
Soft Skills
• Leadership - Udemy, 02/2023
• Professional Writing - Full Sail University, 07/2023
• Event Management - Full Sail University, 03/2024
Jennifer Oliver
You know Live Production? Well, what I do is create
organized, well-run, live entertainment on and o
ff
stage. In fact, I have
great leadership and communication skills.
“
REFERENCES
Alliance for women in media. Alliance for Women in Media. (n.d.). Retrieved
January 29, 2023, from https://allwomeninmedia.org/
Find your next job. Zippia. (n.d.). Retrieved January 29, 2023, from https://
www.zippia.com/matches/
Girl/guy next door brand archetype - kaye putnam: Psychology brand
strategy. Kaye Putnam | Psychology Driven Brand Strategist. (2022,
April 13). Retrieved January 6, 2023, from https://
www.kayeputnam.com/brand-archetype-everyman/
Glassdoor job search | you deserve a job that loves you back. (n.d.).
Retrieved January 29, 2023, from https://www.glassdoor.com/
index.htm
Home - IATSE, the Union Behind Entertainment. IATSE. (2022, August 26).
Retrieved January 29, 2023, from https://iatse.net/
Home. (n.d.). Retrieved January 29, 2023, from https://www.pollstar.live/
website/38746/home/
Job seeker - suggested jobs - preview. ZipRecruiter. (n.d.). Retrieved
January 29, 2023, from https://www.ziprecruiter.com/candidate-
preview/suggested-jobs
(n.d.). photograph. Retrieved from https://s.wsj.net/public/resources/
images/BN-KY128_NYHAMI_GR_20151026130148.jpg
(n.d.). photograph. Retrieved from http://www.renee-e-yancey.com/
uploads/6/2/9/5/62951109/r3b-sotc18.jpg.
O*Net online. O*NET OnLine. (n.d.). Retrieved January 29, 2023, from https://
www.onetonline.org/
Reviews for Udemy free online courses and Moocs: Class central. 25200+
Udemy Courses [2023] | Learn Online | Class Central. (n.d.).
Retrieved January 29, 2023, from https://www.classcentral.com/
provider/udemy
Sign in. Adobe ID. (n.d.). Retrieved January 29, 2023, from https://

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Personal Brand Video - Jennifer Oliver

  • 1. PERSONAL BRAND EXPLORATION Jennifer Oliver Project & Portfolio I: Week 4 January 29, 2023
  • 2. I have often been described as steady and intentional, maintaining self-control and integrity. I am a peacemaker, I believe that there is no room in the world for animosity, greed, or hate. My background is working in live production management as a stage manager or production manager. I have an A.S. in Show Production and Touring and currently working on my Entertainment Business B.S. My vision and purpose are to do my part to make this world a better place to live. I value hard work and family and my passions are traveling, music, family, and friends. IDENTITY Picture of You Goes Here
  • 3. PROFESSION Potential Job Titles: •Production Director •Producer •Stage Manager BRAND ARCHETYPE - Girl Next Door. I am hard working, down to earth, nice, accessible, and relatable. PRODUCTION MANAGEMENT FOR ENTERTAINMENT Picture Relevant to Your Industry Goes Here
  • 4. Production Companies TARGET AUDIENCE Joseph Sapida Outreach Plan: • Research Live Nation Entertainment and available careers and fi ll out an application and submit a resume. • Send a message on LinkedIn to make initial contact. • I will follow up through a LinkedIn message for further communication within two weeks. Recruiting and Talent Branding at Live Nation Entertainment Katelyn Scott Outreach Plan: • Research AEG Presents and positions and locations hiring, apply, and submit a resume. • Send a message on LinkedIn to make initial contact. • I will follow up through a LinkedIn message for further communication within two weeks. PROFILE PICTURE Senior Event Producer/ Festival Director at AEG Presents Sarah Worden Outreach Plan: • I will research the production manager position at Live Nation. • I will send a message through LinkedIn to make initial contact. • I will follow up withing 2 weeks to see about scheduling a shadowing session. PROFILE PICTURE Production Manager at Live Nation Entertainment PROFILE PICTURE
  • 5. GOALS Short Term: (Immediately After Graduation, 2024) • Apply for a career in Live Entertainment. ‣ Research careers in the Washington DC Metro or Richmond VA to be submitted by November 2024. Mid Term: (2025) • Secure a career in Live Entertainment. ‣ Volunteer/work in local theatres in the Fredericksburg area throughout 2023/2024 to have a recent work history. Long Term: (2028) • Have a career with a production company that will travel worldwide. ‣ Research companies that travel, begin communication and networking and keep my passport up to date.
  • 6. SKILLS ANALYSIS Notable Skills & Current Pro fi ciencies: Notable Skills REQUIRED in TRADE & Current Pro fi ciencies: Live Production Management SOFT HARD Novice / Adept / Expert Computer Skills (o ffi ce software) Novice / Adept / Expert Leadership Novice / Adept / Expert Work Ethic Novice / Adept / Expert Technical Production Knowledge SOFT HARD Novice / Adept / Expert Stage Management Novice / Adept / Expert Attention to Details Novice / Adept / Expert Problem Solver Novice / Adept / Expert
  • 7. I help the entertainment industry provide quality shows through integrity and leadership. PROMISE
  • 8. CREDENTIALS Work Experience: • Production Manager, ROCO Productions • Stage Manager, Fredericksburg Theatre Company Education: • Show Production and Touring, A.S., Full Sail University 2004 • Entertainment Business, B.S., Full Sail University (Exp. 2024) Awards: • Academic Honor Roll Picture Relevant to Your Industry Goes Here
  • 9. COMPETITION Grayson Meeks Industry Experience: • O ffi ce Assistant • VFX Production Assistant • Crew member Education: • Certi fi cate of Knowledge, New York University • Entertainment Business, B.S. Full Sail University (2022) Leadership Experience: • Class Valedictorian • Advanced Achiever Skills and Pro fi ciencies: • Leadership - 2 endorsements • Organizational Skills- 2 endorsements • Software and Technology - 2 endorsements Jennifer Oliver Overall Online Presence: • Has over 500+ connections, customized banner, professional headshot very detailed pro fi le, no links to outside social media, LinkedIn URL is customized • Grade: Superior, 75 out of 100 HEADSHOT HEADSHOT Industry Experience: • Production Manager • Stage Manager • O ffi ce Manager Education: • Show Production and Touring, A.S., Full Sail University 2004 • Entertainment Business, B.S. Full Sail University (2024) Leadership Experience: • Oversee Live Music Production Crew • Managed Live Theatre Productions • Run a Small Business O ffi ce Skills and Pro fi ciencies: • Leadership- 2 endorsements • Eye for Detail - 3 endorsements • High Quality Work - 2 endorsements Overall Online Presence: • No connections, no banner image customized, no professional headshot, not very detailed pro fi le, no published articles, not showing active on other social media, is their LinkedIn URL not currently customized • Grade: Poor, 35 out of 100
  • 10. COMPETITION Nicole Adell Johnson Noteworthy Experience: • Arts/Entertainment/Dance • Administrative • Technical Stage & Live Events Jennifer Oliver HEADSHOT HEADSHOT Industry Experience: • Stage Manager • Site Coordinator • Drama Teacher Education: • Education, University of Maryland Eastern Shore, 1991 • Yoga Therapy, Sacred Brooklyn Yoga, 2016 • Certi fi cate of Dance, The Alvin Ailey American Dance Conservatory, 1996-1999 Skills and Pro fi ciencies: • Event Management - 1 endorsements • Teamwork - 6 endorsements • Performing Arts - 2 endorsements Overall Online Presence: • 147 connections, the banner image is customized, professional headshot, very detailed pro fi le, no published articles, not showing active on other social media, LinkedIn URL not customized • Grade: Average, 55 out of 100 Industry Experience: • Production Manager • Stage Manager • O ffi ce Manager Education: • Show Production and Touring, A.S., Full Sail University, 2004 • Entertainment Business, B.S., Full Sail University (2024) Leadership Experience: • Oversee Live Music Production Crew • Managed Live Theatre Productions • Manage Small Business O ffi ce Skills and Pro fi ciencies: • Leadership- 2 endorsements • Eye for Detail - 3 endorsements • High Quality Work - 2 endorsements Overall Online Presence: • No connections, no banner image customized, no professional headshot, not very detailed pro fi le, no published articles, not showing active on other social media, is their LinkedIn URL not currently customized • Grade: Poor, 35 out of 100
  • 11. BRAND POSITION For [ live productions] who [need leadership and team management], I provide [RELIABLE, ORGANIZED, LEADERSHIP] because [I EXPECT THE SAME DEDICATION AND HARD WORK IN RETURN FROM MY TEAM.] “JRO LIVE PM”
  • 12. NETWORKING & MARKETING Industry Events & Organizations • Pollstar Live/Production Live ‣ Feb 21-23 2023 | Digital Pass • Alliance for Women In Media ‣ February 2023 | Lexington, KY • IATSE Local 22 & Local 161 ‣ 2023 | Washington DC Digital Marketing • Primary Content: I will create and publish educational and inspirational online content. Articles that promote peace and wellbeing. • Primary Tools: I will use Instagram, LinkedIn, and Twitter to promote your content, monthly, in a digital format of either photos or videos. • Website: I will use my digital portfolio site moving forward to help build brand awareness online by updating it on a regular basis and posting inspiring stories and educational content. Picture of You Goes Here
  • 13. PROFESSIONAL DEVELOPMENT Mentor • I will be looking for a fun-loving mentor in live production management, who has a strong work ethic and enjoys sharing work experience. The experience and lifestyle they should have are integrity and family oriented. EST. PARTNERSHIP - ASAP Formal Education • Show Production and Touring AS • Entertainment Business BS Technical Skills • Stage Crew All Aspects- Altria Theater - ASM Gobal, 02/2023 • Stage Managment - Art Factory, 05/2023 • Production Management - Live Nation DC, 02/2023 Soft Skills • Leadership - Udemy, 02/2023 • Professional Writing - Full Sail University, 07/2023 • Event Management - Full Sail University, 03/2024
  • 14. Jennifer Oliver You know Live Production? Well, what I do is create organized, well-run, live entertainment on and o ff stage. In fact, I have great leadership and communication skills. “
  • 15. REFERENCES Alliance for women in media. Alliance for Women in Media. (n.d.). Retrieved January 29, 2023, from https://allwomeninmedia.org/ Find your next job. Zippia. (n.d.). Retrieved January 29, 2023, from https:// www.zippia.com/matches/ Girl/guy next door brand archetype - kaye putnam: Psychology brand strategy. Kaye Putnam | Psychology Driven Brand Strategist. (2022, April 13). Retrieved January 6, 2023, from https:// www.kayeputnam.com/brand-archetype-everyman/ Glassdoor job search | you deserve a job that loves you back. (n.d.). Retrieved January 29, 2023, from https://www.glassdoor.com/ index.htm Home - IATSE, the Union Behind Entertainment. IATSE. (2022, August 26). Retrieved January 29, 2023, from https://iatse.net/ Home. (n.d.). Retrieved January 29, 2023, from https://www.pollstar.live/ website/38746/home/ Job seeker - suggested jobs - preview. ZipRecruiter. (n.d.). Retrieved January 29, 2023, from https://www.ziprecruiter.com/candidate- preview/suggested-jobs (n.d.). photograph. Retrieved from https://s.wsj.net/public/resources/ images/BN-KY128_NYHAMI_GR_20151026130148.jpg (n.d.). photograph. Retrieved from http://www.renee-e-yancey.com/ uploads/6/2/9/5/62951109/r3b-sotc18.jpg. O*Net online. O*NET OnLine. (n.d.). Retrieved January 29, 2023, from https:// www.onetonline.org/ Reviews for Udemy free online courses and Moocs: Class central. 25200+ Udemy Courses [2023] | Learn Online | Class Central. (n.d.). Retrieved January 29, 2023, from https://www.classcentral.com/ provider/udemy Sign in. Adobe ID. (n.d.). Retrieved January 29, 2023, from https://