1. PERSONAL BRAND EXPLORATION
Jennifer Oliver
Project & Portfolio I: Week 4
January 29, 2023

2. I have often been described as steady and intentional,
maintaining self-control and integrity. I am a
peacemaker, I believe that there is no room in the
world for animosity, greed, or hate. My background is
working in live production management as a stage
manager or production manager. I have an A.S. in
Show Production and Touring and currently working on
my Entertainment Business B.S. My vision and
purpose are to do my part to make this world a better
place to live. I value hard work and family and my
passions are traveling, music, family, and friends.
IDENTITY
Picture of You
Goes Here

3. PROFESSION
Potential Job Titles:
•Production Director
•Producer
•Stage Manager
BRAND ARCHETYPE - Girl Next
Door. I am hard working, down to
earth, nice, accessible, and
relatable.
PRODUCTION MANAGEMENT FOR ENTERTAINMENT
Picture Relevant
to Your Industry
Goes Here

4. Production Companies
TARGET AUDIENCE
Joseph Sapida
Outreach Plan:
• Research Live Nation Entertainment and available careers
and
fi
ll out an application and submit a resume.
• Send a message on LinkedIn to make initial contact.
• I will follow up through a LinkedIn message for further
communication within two weeks.
Recruiting and Talent
Branding at Live Nation
Entertainment
Katelyn Scott
Outreach Plan:
• Research AEG Presents and positions and locations hiring,
apply, and submit a resume.
• Send a message on LinkedIn to make initial contact.
• I will follow up through a LinkedIn message for further
communication within two weeks.
PROFILE
PICTURE Senior Event Producer/
Festival Director at AEG
Presents
Sarah Worden
Outreach Plan:
• I will research the production manager position at Live
Nation.
• I will send a message through LinkedIn to make initial
contact.
• I will follow up withing 2 weeks to see about scheduling a
shadowing session.
PROFILE
PICTURE
Production Manager at Live
Nation Entertainment
PROFILE
PICTURE

5. GOALS
Short Term: (Immediately After Graduation, 2024)
• Apply for a career in Live Entertainment.
‣ Research careers in the Washington DC Metro or
Richmond VA to be submitted by November 2024.
Mid Term: (2025)
• Secure a career in Live Entertainment.
‣ Volunteer/work in local theatres in the
Fredericksburg area throughout 2023/2024 to have
a recent work history.
Long Term: (2028)
• Have a career with a production company that will travel
worldwide.
‣ Research companies that travel, begin
communication and networking and keep my
passport up to date.

6. SKILLS ANALYSIS
Notable Skills & Current Pro
fi
ciencies:
Notable Skills REQUIRED in TRADE & Current Pro
fi
ciencies:
Live Production Management
SOFT
HARD
Novice / Adept / Expert
Computer Skills (o
ffi
ce software) Novice / Adept / Expert
Leadership Novice / Adept / Expert
Work Ethic Novice / Adept / Expert
Technical Production Knowledge
SOFT
HARD
Novice / Adept / Expert
Stage Management Novice / Adept / Expert
Attention to Details Novice / Adept / Expert
Problem Solver Novice / Adept / Expert

7. I help the entertainment industry provide
quality shows through integrity and
leadership.
PROMISE

8. CREDENTIALS
Work Experience:
• Production Manager, ROCO
Productions
• Stage Manager, Fredericksburg Theatre
Company
Education:
• Show Production and Touring, A.S.,
Full Sail University 2004
• Entertainment Business, B.S., Full Sail University (Exp. 2024)
Awards:
• Academic Honor Roll
Picture Relevant
to Your Industry
Goes Here

9. COMPETITION
Grayson Meeks
Industry Experience:
• O
ffi
ce Assistant
• VFX Production Assistant
• Crew member
Education:
• Certi
fi
cate of Knowledge, New York University
• Entertainment Business, B.S. Full Sail University (2022)
Leadership Experience:
• Class Valedictorian
• Advanced Achiever
Skills and Pro
fi
ciencies:
• Leadership - 2 endorsements
• Organizational Skills- 2 endorsements
• Software and Technology - 2 endorsements
Jennifer Oliver
Overall Online Presence:
• Has over 500+ connections, customized banner,
professional headshot very detailed pro
fi
le, no links to
outside social media, LinkedIn URL is customized
• Grade: Superior, 75 out of 100
HEADSHOT HEADSHOT
Industry Experience:
• Production Manager
• Stage Manager
• O
ffi
ce Manager
Education:
• Show Production and Touring, A.S., Full Sail University
2004
• Entertainment Business, B.S. Full Sail University (2024)
Leadership Experience:
• Oversee Live Music Production Crew
• Managed Live Theatre Productions
• Run a Small Business O
ffi
ce
Skills and Pro
fi
ciencies:
• Leadership- 2 endorsements
• Eye for Detail - 3 endorsements
• High Quality Work - 2 endorsements
Overall Online Presence:
• No connections, no banner image customized, no
professional headshot, not very detailed pro
fi
le, no
published articles, not showing active on other social
media, is their LinkedIn URL not currently customized
• Grade: Poor, 35 out of 100

10. COMPETITION
Nicole Adell Johnson
Noteworthy Experience:
• Arts/Entertainment/Dance
• Administrative
• Technical Stage & Live Events
Jennifer Oliver
HEADSHOT HEADSHOT
Industry Experience:
• Stage Manager
• Site Coordinator
• Drama Teacher
Education:
• Education, University of Maryland Eastern Shore, 1991
• Yoga Therapy, Sacred Brooklyn Yoga, 2016
• Certi
fi
cate of Dance, The Alvin Ailey American Dance
Conservatory, 1996-1999
Skills and Pro
fi
ciencies:
• Event Management - 1 endorsements
• Teamwork - 6 endorsements
• Performing Arts - 2 endorsements
Overall Online Presence:
• 147 connections, the banner image is customized,
professional headshot, very detailed pro
fi
le, no
published articles, not showing active on other social
media, LinkedIn URL not customized
• Grade: Average, 55 out of 100
Industry Experience:
• Production Manager
• Stage Manager
• O
ffi
ce Manager
Education:
• Show Production and Touring, A.S., Full Sail University,
2004
• Entertainment Business, B.S., Full Sail University (2024)
Leadership Experience:
• Oversee Live Music Production Crew
• Managed Live Theatre Productions
• Manage Small Business O
ffi
ce
Skills and Pro
fi
ciencies:
• Leadership- 2 endorsements
• Eye for Detail - 3 endorsements
• High Quality Work - 2 endorsements
Overall Online Presence:
• No connections, no banner image customized, no
professional headshot, not very detailed pro
fi
le, no
published articles, not showing active on other social
media, is their LinkedIn URL not currently customized
• Grade: Poor, 35 out of 100

11. BRAND POSITION
For [ live productions] who [need leadership and
team management], I provide [RELIABLE,
ORGANIZED, LEADERSHIP] because [I EXPECT
THE SAME DEDICATION AND HARD WORK IN
RETURN FROM MY TEAM.]
“JRO LIVE PM”

12. NETWORKING &
MARKETING
Industry Events & Organizations
• Pollstar Live/Production Live
‣ Feb 21-23 2023 | Digital Pass
• Alliance for Women In Media
‣ February 2023 | Lexington, KY
• IATSE Local 22 & Local 161
‣ 2023 | Washington DC
Digital Marketing
• Primary Content: I will create and publish educational and
inspirational online content. Articles that promote peace
and wellbeing.
• Primary Tools: I will use Instagram, LinkedIn, and Twitter to
promote your content, monthly, in a digital format of either
photos or videos.
• Website: I will use my digital portfolio site moving forward to
help build brand awareness online by updating it on a
regular basis and posting inspiring stories and educational
content.
Picture of You
Goes Here

13. PROFESSIONAL DEVELOPMENT
Mentor
• I will be looking for a fun-loving mentor in live
production management, who has a strong work ethic
and enjoys sharing work experience. The experience
and lifestyle they should have are integrity and family
oriented. EST. PARTNERSHIP - ASAP
Formal Education
• Show Production and Touring AS
• Entertainment Business BS
Technical Skills
• Stage Crew All Aspects- Altria Theater - ASM Gobal,
02/2023
• Stage Managment - Art Factory, 05/2023
• Production Management - Live Nation DC, 02/2023
Soft Skills
• Leadership - Udemy, 02/2023
• Professional Writing - Full Sail University, 07/2023
• Event Management - Full Sail University, 03/2024

14. Jennifer Oliver
You know Live Production? Well, what I do is create
organized, well-run, live entertainment on and o
ff
stage. In fact, I have
great leadership and communication skills.
“

15. REFERENCES
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www.kayeputnam.com/brand-archetype-everyman/
Glassdoor job search | you deserve a job that loves you back. (n.d.).
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Home - IATSE, the Union Behind Entertainment. IATSE. (2022, August 26).
Retrieved January 29, 2023, from https://iatse.net/
Home. (n.d.). Retrieved January 29, 2023, from https://www.pollstar.live/
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www.onetonline.org/
Reviews for Udemy free online courses and Moocs: Class central. 25200+
Udemy Courses [2023] | Learn Online | Class Central. (n.d.).
Retrieved January 29, 2023, from https://www.classcentral.com/
provider/udemy
Sign in. Adobe ID. (n.d.). Retrieved January 29, 2023, from https://