five stats on using social media for
b2b lead generation
FROM: 2015 B2B LEAD GEN REPORT
pinpoint market research
and anderson jones pr
Anderson Jones PRpinpoint market research

93% of the B2B buying process
begins with an internet search
A robust social and digital footprint lets leads find you
Anderson Jones PRpinpoint market research

social media
conversations
increase the
speed of
closing by
20%
Anderson Jones PRpinpoint market research

B2B companies
generate
3 times
more leads
through
social media
than traditional
channels
Anderson Jones PRpinpoint market research

79% of the B2B c-suite finds their
content through blogs
a single source of knowledge gets you noticed
Anderson Jones PRpinpoint market research

64% of B2B
marketers have
generated leads
via LinkedIn,
49% through
Facebook and
36% through
Twitter
Anderson Jones PRpinpoint market research

if you are
ready to make
it rain… let us
show you how
Statistics from the 2015 B2B LEAD GEN REPORT
developed by Pinpoint Market Research and
Anderson Jones PR.
Survey of 2,300 B2B marketers in the U.S.
841 SMBs; 1,112 mid-sized; 347 enterprise.
Industries include: consulting services, supply chain
software and management, information technology
software, healthcare software and communications
solutions, voice over ip solutions companies, web
development companies, continuous improvement
consultancies and automotive, healthcare, aerospace
health and safety solutions.
For more information, visit:
www.pinpointmarketresearch.com
www.andersonjonespr.com
Anderson Jones PRpinpoint market research