Maximizing your impact with your posts on Facebook pages is about knowing your message and telling your story. Inform, inspire and entertain while you're doing it.

1. Facebook
Pages
BY JEN HAVICE
MAKE MENTION MEDIA
MAKING AN IMPACT WITH
YOUR MESSAGE

2. Inform Inspire Entertain
1 2 3

3. GREAT
What makes a
Facebook post?

4. STORY
It’s all about the

5. BE ENGAGING
• Keep things positive
• Provide value added information
• Include images
• Ask questions
• Think mobile friendly

6. your fans without
boring them to tears
Educate

7. PERSONALITY
Highlight a cause
with some

8. INSPIRE
How do you
your fans?

9.
Focus on the
GOOD

10. Express
your
values

11. LOVE
Share the
THE 80/20 RULE

12. MAKE THEM LAUGH

13. Don’t take yourself
too seriously
BE HUMAN

14. SUCCESS TIPS
• Define your goals
• Know your target audience
• Tell your story in your own words
• Always be responsive
• Stay consistent

15. TWITTER: @JENHAVICE
MAKEMENTIONMEDIA.COM
Because your business wasn’t
made with a cookie cutter,
Your message shouldn’t
be either
FACEBOOK.COM/MAKEMENTIONMEDIA