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Web Design Part 1 of 5

Did you know that: nearly two-thirds of people would rather read beautifully designed content instead of something expressed plainly? This new series looks at web design and this first section covers statistics about this and more.

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Web Design Part 1 of 5

  1. 1. Web Design: An overview of web design from statistics to tips and more. 1
  2. 2. Table of Contents Page Title: Page Number: Web Design Statistics: 5 Web Page Conversions 6 Web Page Design 8 Web Page Loading Time 11 Web Page Responsiveness 14 Web Design Steps for Success: 17 Goal Identification 19 Scope Definition 23 Sitemap & Wireframe Creation 27 Content Creation 31 Visual Elements 37 Testing 41 Launch 45 2
  3. 3. Table of Contents Page Title: Page Number: Top 10 Web Design Companies: 48 22SQUARED 50 360I 52 AKQA 54 Conversant 56 Cramer-Krasselt 58 Grey Global Group 60 North Kingdom 62 Publicis. Sapient 64 Razorfish 66 Tombras Group 68 Digital Marketing Aspects Impacted by Web Design: 70 Analytics & Monitoring 72 Brand Identity 75 Conversion Rate Optimization (CRO) 78 Search Engine Optimization (SEO) 81 User Experience (UX) 84 Tips for 2018: 87 Be Mobile Friendly 89 Create a Hierarchy 92 Declutter Pages 95 Increase Readability 98 Make Navigation Intuitive 101 3
  4. 4. Table of Contents Page Title: Page Number: Trends 2018: 104 Asymmetry & Broken Grid Layouts 106 Bottom Sticky Elements 110 Color Schemes 113 Custom Illustrations 117 Drop Shadows & Depth 120 Dynamic Gradients 123 Fluid Shapes 126 Integrated Animations 129 Mobile First 134 Particle Backgrounds 137 Typography 140 Voice & Natural Language Search 143 White Space Without Minimalism 146 Work Cited 148 4
  5. 5. Statistics 80% of marketers consider increasing overall conversion a dominating priority for web optimization programs A regular optimization of any website will result in 113% jump in visits and 117% increase in clicks on that site 5 Compiled by Author From: blog.sagipl.com
  6. 6. Statistics Nearly two-thirds of people would rather read beautifully designed content instead of something expressed plainly 38% of people would stop using a website if its content or layout is unattractive 48% of people mentioned a website’s design is the most important factor in deciding the credibility of a business 6 Compiled by Author From: blog.sagipl.com
  7. 7. Statistics Content marketing generates 3 times as many leads as traditional outbound marketing, but costs 62% less Judgments on website credibility are 75% based on a website’s overall aesthetics Use of intense colors increased web recognition to around 80% 7 Compiled by Author From: blog.sagipl.com
  8. 8. Statistics Users typically make an opinion within .05 seconds after jumping on a website Companies have 10 seconds to leave an impression on the user, after that they will leave A single second of added page load speed can cause sales to drop by 27% 8 Compiled by Author From: blog.sagipl.com
  9. 9. Statistics 39% of the people across the world will stop engaging with a website if images won’t load or take too long to load 47% of people expect a web page to load in 2 seconds or less A hike from 8 to 2 seconds in site speed can boost conversion rates by up to 74% 9 Compiled by Author From: blog.sagipl.com
  10. 10. Statistics Mobile conversation rates are 1.9% for web pages that loaded in 2.4 seconds 48% of users say if the business site of a company is not mobile friendly, they’ll take it as an indication that the business doesn’t care 64% of total visitors want to see the company’s contact information on its homepage 10 Compiled by Author From: blog.sagipl.com
  11. 11. Statistics A non- responsive site is a back button magnet 91% of total small businesses do not have a responsive, mobile optimized website On average, 8 out of 10 consumers will stop engaging with a site if its content doesn’t display properly on their device Responsive design of a website can help with emails and in increasing the number of clicks from 5% to 15% 11 Compiled by Author From: blog.sagipl.com
  12. 12. Work Cited:  “5 Essential Web Design Tips for a Stunning Website.” Color Design Blog , www.colourlovers.com/blog/2018/01/09/5-essential-web-design- tips-for-a-stunning-website.  “9 cutting-Edge web design trends for 2018.” 99designs Blog, 12 Dec. 2017, 99designs.com/blog/trends/web-design-trends-2018/.  “Blue Frontier.” Blue Frontier, www.bluefrontier.co.uk/company/blog/item/the-importance-of-a- website-to-your-marketing-strategy.  Cousins, Carrie. “10 Web Design Trends to Watch for in 2018.” 10 Web Design Trends to Watch for in 2018 | Design Shack, Design Shack, 12 Dec. 2017, designshack.net/articles/inspiration/web-design-trends- 2018/.  Meazey, Matt. “The web design process in 7 simple steps | Webflow Blog.” RSS, Webflow, 31 July 2017, webflow.com/blog/the-web-design- process-in-7-simple-steps.  “The Jaw Dropping 101 Web Design Statistics of 2017 You Should Not Ignore!” SAG IPL - A Technology Blog, 27 Nov. 2017, blog.sagipl.com/web-design-statistics/.  Top 10 Rankings List: The Best Web Design Company in the World. www.webpagefx.com/best-web-design-company.html. 12
  13. 13. ContactUs fortheFull Presentation: Mediacontact USA Inc. 13575 58TH Street North #160 Clearwater, Fl. 33760 T: 727 538 4112 E: contact@mcusa.co www.mediacontactusa.com