Virtual reality & Marketing Part 2 of 3

Virtual Reality &
Marketing
An overview of Virtual reality and how it can be used today.

Table of Contents:
Section Title: Page Number:
Information About Virtual Reality 3
Statistics 10
Manufactures 15
Companies Using Virtual Reality 27
Considerations 40
Ways to Use Virtual Reality in Marketing 53
Industries That Use Virtual Reality 71
Pros and Cons 77
Virtual Reality Trends 86
Work Cited 96

Virtual Reality & Marketing:
Manufacturers:
51,300,000
28,000,000
10,460,000
1,980,000
1,770,000 3,260,000
Biggest 5 VR Manufacturers: Visits to Website
Microsoft HoloLense Facebook's Oculus Samsung Gear VR Razer OSVR HTC Vive Others
Compiled by author from similarweb.com

Manufacturers:
Oculus Rift, Oculus
VR and Facebook
Microsoft HoloLens
Sony’s Project
Morpheus
The Vive by Valve
Samsung GearVR Google Cardboard Magic Leap
Carl Zeiss, Archos,
Razer and Avegant
Compiled by author from marxentlabs.com

Manufacturers:
Facebook bought Oculus
in 2014
They hope to bring
social experiences via
VR became
They acquired Surreal
Vision, a 3D scene
reconstruction research
group from England
Oculus is now poised to
bring telepresence to
the VR headset
While two versions of
Oculus headsets have
been released to
developers
The customer version is
set to be released in
early 2016
Oculus Rift, Oculus
VR and Facebook:
Compiled by author from marxentlabs.com images from google.com

Manufacturers:
Valve is best known as
the maker of the Steam
platform for games
distribution on PC, Mac
OS, and Linux
The Vive, to be
manufactured by HTC, is
to be the first of many
headsets on an open
platform called SteamVR
While development kits
are to be released by
the end of 2015, it’s not
yet clear when the
consumer version will
become available
The Vive by Valve:

Manufacturers:
Google investment in the Magic
Leap startup which promises
innovation in:
“Light field” display technology
3D mapping
Gesture tracking
Telepresence
Their only engagement with the
public has been a highly
controversial Augmented Reality
demo:
Many high-profile names such as
venerable science fiction author
Neal Stephenson are attached to
Magic Leap
Their presence in the industry
continues to challenge well-
established brands, making them an
unusual, but noteworthy company
Magic Leap:

Using Virtual Reality:
Companies-
The North Face
Zumba
Savannah College of Art and Design
Embry-Riddle Aeronautical University
Marriott International
Ultimate Jet Vacations
Thomas Cook
Anchor Associates
TomorrowWorld
Game of Thrones
Birchbox
Compiled by author from chiefmarketer.com

Companies-
The North Face:
One Of The Major
Marketing Uses Of
Virtual Reality Is To
Provide Customers:
With experiences that
will convince them to
physically visit a
location or event
But not all brands have
physical locations or
events to market
•Instead they use virtual reality
to market a lifestyle
North Face
Unveiled Its Virtual
Reality Experience:
Viewers were able to
experience hiking, rock-
climbing and base-
jumping through virtual
reality
The goal was to:
•excite shoppers about the
outdoors
•for them to use the company’s
gear on their next adventure

Companies-
Zumba:
Zumba
released a
360-degree
virtual reality
exercise
video
The video
shows a
three-and-a-
half-minute
class
It was shot in
a way that
allows
viewers to
either:
•Participate in
the routine
•Mimic what it’s
like to teach a
class
With the
release of the
virtual reality
experience,
Zumba can
market to
both first-
timers and
those
interested in
becoming
instructors
VR can be
used to show
people what
the Zumba
experience is
like

Companies-
Savannah College of Art and
Design:
Colleges and universities
have been among the
earliest adopters of virtual
reality
They are using this new tech
to reach and engage with
prospective students
The Savannah College of Art
and Design (SCAD) is at the
forefront of this push
SCAD mailed 5,000
inexpensive, branded virtual
reality headsets to students
who were accepted into the
school, but had not yet
enrolled
They wanted students to use
the headsets to explore its
campuses and picture what
it would be like to attend
the school
The school has plans to:
•Expand its program by sending
headsets to targeted high schools
and teachers
•Create virtual reality experiences
of university exhibitions and
events

Companies-
Another was to help the hotel group build credibility with younger, often more tech-savvy, travelers
They hope people will become inspired by the experience and decide to book a trip
In addition to virtually experiencing a location, the company enhanced the experience by adding heat and mist
Marriott built large booths, dubbed “Teleporters,” that transported viewers into virtual reality versions of London and
Hawaii
Marriott rolled out its own virtual reality experiences as part of its “Travel Brilliantly” campaign
Marriott International:

Companies-
Ultimate Jet Vacations:
Ultimate Jet Vacations (UJV)—a boutique
tour operate uses the technology to grow
its business and help hotels market their
properties
VR can be an innovative way to present
hotels to clients
Using virtual reality, hotels can allow
potential guests to step inside and
experience their properties before they
commit to booking

Companies-
Game Of Thrones:
HBO partnered with
Framestore and Relavent
They created a virtual
reality experience to help
market “Game of Thrones”
Using an Oculus Rift, wind
machines, rumble packs and
real elevators, they built an
experience
It allowed users to enter an
elevator that ascended
“The Wall,” a massive ice
structure that’s one of the
TV show’s major locations

Companies-
Birchbox
Birchbox Man is a
monthly service that
provides grooming
products samples
They announced
that subscribers
would receive a
cardboard VR
headset
With these headsets
they’d be able to
download four
branded VR
experiences to their
smartphone
They doesn’t have
plans to create
more VR content
It is uniquely
positioned to make
more content as a
large percentage of
its subscribers will
have a VR headset

Contact Us for the Full Presentation:
Mediacontact USA Inc.
13575 58TH Street North #160
Clearwater, Fl. 33760
T: 727 538 4112
E: contact@mcusa.co
www.mediacontactusa.com

Work Cited:
 "10 Ways Marketers Can Use Virtual Reality Right Now." Econsultancy. Web. 15 Jan. 2016.
<https://econsultancy.com/blog/66587-10-ways-marketers-can-use-virtual-reality-right-now/>.
 "20 Stats to Make You an Instant Expert on AR and Virtual Reality." Hot Topics. 29 July 2015. Web. 15
Jan. 2016. <https://www.hottopics.ht/stories/consumer/20-stats-that-will-make-your-eyes-pop-with-
the-promise-of-virtual-reality-and-ar/>.
 "5 Top Virtual Reality & Augmented Reality Trends 2015." Marxent. 22 Jan. 2015. Web. 15 Jan. 2016.
<http://www.marxentlabs.com/top-virtual-reality-augmented-reality-trends-2015/>.
 "Chief Virtual Reality Officer: What's Your VR Strategy?" Similarweb Blog. 13 Jan. 2016. Web. 15 Jan.
2016. <http://www.similarweb.com/blog/chief-virtual-reality-officer-whats-your-vr-strategy>.
 "How Companies Are Marketing with Virtual Reality - Chiefmarketer."Chiefmarketer. 17 Aug. 2015.
Web. 15 Jan. 2016. <http://www.chiefmarketer.com/companies-marketing-virtual-reality/>.
 “Virtual Reality For Marketers: 5 Ways To Succeed With Oculus Rift."Co.Create. 20 Oct. 2014. Web. 15
Jan. 2016. <http://www.fastcocreate.com/3037109/virtual-reality-for-marketers-5-ways-to-succeed-
with-oculus-rift>.
 "Virtual Reality: Pros and Cons." Virtualreality007. 18 Mar. 2012. Web. 15 Jan. 2016.
<https://virtualreality007.wordpress.com/virtual-reality-pros-and-cons/>.
 "What Is Virtual Reality? VR Definition and Examples | Marxent."Marxent Top Augmented Reality Apps
Developer What Is Virtual Reality Definition and Examples Comments. 3 June 2015. Web. 15 Jan.
2016. <http://www.marxentlabs.com/what-is-virtual-reality-definition-and-examples/>.

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Virtual reality & Marketing Part 2 of 3