Did you know that colors have different meanings around the world? In section 2 of 4, there's details about the significance of colors, how colors affect us and more information that is useful when using colors in marketing.

1. THE WORLD OF COLORS:
An overview of the meaning of colors. From black to purple.

2. TABLE OF CONTENTS:
Page Title: Page Number:
I. Colors & Marketing 3
A. Facts & Statistics 4
B. Color Based on Gender &
Shoppers
19
C. How to Use Color 24
II. Color Profiles 30
A. Color Profile: Black 31
B. Color Profile: Blue 37
C. Color Profile: Green 43
D. Color Profile: Orange 49
E. Color Profile: Purple 55
Page Title: Page Number:
F. Color Profile: Red 61
G. Color Profile: White 67
H. Color Profile: Yellow 73
I. Color Profile: Others 79
III. Color Symbolism Around the World 86
A. Color Symbolism: China 87
B. Color Symbolism: India 106
C. Color Symbolism: Japan 120
IV. Company Profiles 129
V. The World of Color: Overall 140
VI. Work Cited 144

3. COLOR PROFILE:
EAST VS. WEST-
Eleganc
e
Fear
Health
Immortalit
y
Prosperity
Trust
Wealth
Control
Death
Funerals
Intimidation
Mournin
g
Power
Rebellion
Compiled By author from: empower-yourself-with-color-psychology.com
Black
East: West:

4. COLOR PROFILE:
FACTS-
Used to Market Luxury
Products
Used to Trim Down the
Appearance of Size on Items
Best if Used in Galleries
Used by Companies That
Wish to Boost Sophistication
Black:
Compiled By author from: pamorama.net & digitalinformationworld.com & brandongaille.com

5. COLOR PROFILE:
FACTS-
Death
Evil
Mystery
Compiled By author from: writeontrack.ie Images sourced from: Google images
Black
Negative Views:

6. COLOR PROFILE:
HOW IT AFFECTS US-
Black:
• Seen as the symbol of intelligence
• Has a negative connotation
• Can evoke strong emotions
• Using too much of it can become overwhelming for consumers

7. COLOR PROFILE:
COLOR USES-
PopularFor:
• Cars
• Technology
QuestionableFor:
• Agriculture
• Household Goods
UnpopularFor:
• Airlines
• Energy
• Finance
• Food
• Health Care
Compiled By author from: blog.marketo.com
Black:

8. COLOR PROFILE:
EAST VS. WEST-
Exploration
Healing
Immortality
Purity
Relaxation
Stability
Trust
Authority
Calm
Conservative
Corporate
Depression
Peace
Trust
Blue
East:
West:
Compiled By author from: empower-yourself-with-color-psychology.com

9. COLOR PROFILE:
FACTS-
Seen in Banks &
Businesses
Provides a Sense of
Security & Trust in a Brand
Promotes Air & Sky
Products
The Number One Color in
Most of the World
Blue:
Compiled By author from: pamorama.net & digitalinformationworld.com & brandongaille.com & designzzz.com

10. COLOR PROFILE:
FACTS-
Coldness
Fear
Masculinity
Blue
Negative Views:
Compiled By author from: writeontrack.ie Images sourced from: Google images

11. COLOR PROFILE:
HOW IT AFFECTS US-
Blue:
• Curbs appetite
• Stimulates productivity
• Has a calming effect
• Provides a sense of tranquility & Space

12. COLOR PROFILE:
COLOR USES-
PopularFor:
• Agriculture
• Airlines
• Energy
• Finance
• Health Care
• Technology
QuestionableFor:
• Household Goods
UnpopularFor:
• Cars
• Food
Blue:
Compiled By author from: blog.marketo.com

13. COLOR PROFILE:
EAST VS. WEST-
Fertility
Harmony
Health
Hope
Nature
New Life
Regeneration
Virtue
Youthful
Environmental Awareness
Greed
Jealousy
Luck
Nature
New Birth
Regeneration
Saint Patrick's Day
Spring
Green
Eas
t:
West
:
Compiled By author from: empower-yourself-with-color-psychology.com

14. COLOR PROFILE:
FACTS-
Easiest Color for Eyes to
Process
Used to Relax in Stores
Promotes Green
Products & Medicine
Associated with Money
& Banks
Green:
Compiled By author from: pamorama.net & digitalinformationworld.com & brandongaille.com

15. COLOR & MARKETING:
FACTS-
Envy
Jealousy
Guilt Green
Negative Views:
Compiled By author from: writeontrack.ie Images sourced from: Google images

16. COLOR PROFILE:
HOW IT AFFECTS US-
Green:
• Strong emotional correspondence with safety
• Can improve vision
• Stimulates harmony in brain
• Encourages balance between body & emotions leads to decisiveness

17. COLOR PROFILE:
COLOR USES-
PopularFor:
• Energy
• Finance
• Food
• Household Goods
• Technology
QuestionableFor:
• Agriculture
• Health Care
UnpopularFor:
• Airlines
• Cars
Green:
Compiled By author from: blog.marketo.com

18. COLOR PROFILE:
EAST VS. WEST-
Happiness
Positive Color
Purging
Spirituality
Affordable
Inexpensive Items
Halloween
Orang
e
Eas
t:
West
:
Compiled By author from: empower-yourself-with-color-psychology.com

19. COLOR PROFILE:
FACTS-
Creates Call to Action
[Subscribe, Buy, Sell]
Shows Caution
Draws in Impulse & Window
Shoppers
Best for Promoting Healthy
Food Products
Orange:
Compiled By author from: pamorama.net & digitalinformationworld.com & brandongaille.com

20. COLOR PROFILE:
FACTS-
Ignorance
Sluggishness
Orange
Negative Views:
Compiled By author from: writeontrack.ie Images sourced from: Google images

21. COLOR PROFILE:
HOW IT AFFECTS US-
Orange:
• Stimulates creativity
• Stimulates mental activity
• Generate muscle energy
• Consumers respond with either love or hate for this color

22. COLOR PROFILE:
COLOR USES-
PopularFor:
• Food
• Health Care
• Technology QuestionableFor:
• Agriculture
• Household
Goods
UnpopularFor:
• Airlines
• Cars
• Energy
• Finance
Orange:
Compiled By author from: blog.marketo.com

23. COLOR PROFILE:
EAST VS. WEST-
Authority
Rank
Wealth
Royalty
Spirituality
Wealth and Fame
High Ranking Positions of Authority
Military Honor
Purple
East:
West:
Compiled By author from: empower-yourself-with-color-psychology.com

24. COLOR PROFILE:
FACTS-
Used in Anti-aging &
Beauty Products
Used to Soothe or Calm
Represents a Creative &
Wise Brand
Has a Feminine Design
Purple:
Compiled By author from: pamorama.net & digitalinformationworld.com & brandongaille.com

25. COLOR PROFILE:
FACTS-
Mystery
Moodiness
Purple
Negative Views:
Compiled By author from: writeontrack.ie Images sourced from: Google images

26. COLOR PROFILE:
HOW IT AFFECTS US-
Purple:
• Stimulates the problem solving area of the brain
• Stimulates creativity
• Often well liked by very creative or eccentric individuals
• It’s the color that is most preferred by pre-adolescent children

27. COLOR PROFILE:
COLOR USES-
PopularFor:
• Finance
• Health Care
• Technology QuestionableFor:
• Agriculture
• Energy
UnpopularFor:
• Airlines
• Cars
• Food
• Household
Goods
Purple:
Compiled By author from: blog.marketo.com

28. WORK CITED:
• "Color Psychology In Marketing: The Complete Guide [Free Download]." CoSchedule Blog The Ultimate Guide To Using Color Psychology In Marketing Free Color Schemes Comments. N.p., 2016. Web. 05 July 2016.
<http://coschedule.com/blog/color-psychology-marketing/>.
• "Color Symbolism in Hinduism." WOU.edu. WOU, n.d. Web. 5 July 2016. PDF <http://www.wou.edu/wp/exhibits/files/2015/07/hinduism.pdf>.
• "Cultural Color." Empowered By Color. N.p., n.d. Web. 05 July 2016. <http://www.empower-yourself-with-color-psychology.com/cultural-color.html>.
• "Guide to the Countries of the World :: Nations Online Project." Your Guide to the World. N.p., n.d. Web. 05 July 2016. <http://www.nationsonline.org/>.
• "How Colors Influence People: The Psychology Of Color In Business Marketing." How Colors Influence People: The Psychology Of Color In Business Marketing. N.p., n.d. Web. 05 July
2016.<http://www.digitalinformationworld.com/2013/08/how-colors-influence-people-psychology.html>.
• "Infographic : What Your Web Design Says About You." Designzzz. N.p., 2011. Web. 05 July 2016.<http://www.designzzz.com/infographic-what-your-web-design-says-about-you/>.
• "India | A Country of Symbolic Colors." Sensational Color. N.p., 2007. Web. 05 July 2016.<http://www.sensationalcolor.com/color-meaning/color-around-the-world/india-country-symbolic-colors-1935#.V2Ge-rsrKM9>.
• "Japan: It's Better in Color - Tofugu." Tofugu. 2012. Web. 01 Mar. 2016. <http://www.tofugu.com/2012/06/28/japan-its-better-in-color/>.
• "Japanese Colors Vocabulary - Learn Japanese Colors Vocabulary." About.com Education. Web. 01 Mar. 2016. <http://japanese.about.com/od/japanesevocabulary/a/Colors.htm>.
• Marie. "What Does Your Colour Choice Say about Your Brand?" Writeontrack.ie. N.p., 21 Mar. 2012. Web. 5 July 2016.<http://www.writeontrack.ie/branding/what-does-your-colour-choice-say-about-your-brand/>.
• Mathers, Cassandra. "What Is the Meaning of Color in Japanese Culture?" EHow. Demand Media. Web. 01 Mar. 2016. <http://www.ehow.com/about_6658499_meaning-color-japanese-culture_.html>.
• "Power of Color #infographic." ~ Visualistan. N.p., n.d. Web. 05 July 2016.<http://www.visualistan.com/2014/06/the-power-of-color-infographic.html>.
• "Psychology of Colors in Marketing - BrandonGaille.com." BrandonGaillecom. N.p., n.d. Web. 05 July 2016.<http://brandongaille.com/psychology-colors-marketing/>.
• "Psychology of Colour in Marketing and Branding." Econsultancy. Econsultancy, n.d. Web. 5 July 2016. Infographic
4imprint<https://assets.econsultancy.com/images/0007/2375/4imprint_Colour_IG_NCTA.jpeg>.
• "Role of Color in Marketing | Pamorama." Pamorama. N.p., 2013. Web. 05 July 2016.<http://pamorama.net/2013/04/21/the-role-of-color-in-marketing-infographics/>.
• "Significance & Meaning of ORANGE Color!" Sanskriti Indian Culture. N.p., 2014. Web. 05 July 2016. <http://www.sanskritimagazine.com/culture/why-orange-color-is-used/>.
• "Significance Of Saffron In Hinduism." Ishta Devata Blog. N.p., 2015. Web. 05 July 2016. <https://www.ishtadevata.com/blog/significance-saffron-hinduism.html>.
• "True Colors Infographic - Breakdown of Color Preferences by Gender." True Colors Infographic - Breakdown of Color Preferences by Gender. N.p., n.d. Web. 05 July 2016.<https://blog.kissmetrics.com/gender-and-color/>.
• "What Brand Colors Say About Your Business – Marketo." Marketo Marketing Blog Best Practices and Thought Leadership. N.p., 2012. Web. 05 July 2016.<http://blog.marketo.com/2012/06/true-colors-what-your-brand-colors-
say-about-your-business.html>.

29. CONTACT US FOR THE FULL
PRESENTATION:
Mediacontact USA Inc.
13575 58TH Street North #160
Clearwater, Fl. 33760
T: 727 538 4112
E: contact@mcusa.co
www.mediacontactusa.com